Paid Specialist | Folkestone, Kent | Full-Time | Permanent

Location: Top Floor, The Civic Centre, Castle Hill Avenue. Sleeping Giant Media is a multi-award-winning digital marketing agency with clients across the UK and Europe. We’re looking for an experienced Paid Specialist to join our team. We champion diversity and flexibility, and we value the unique contributions of every team member. If you’re excited about tackling fresh challenges and growing your skills, we’d love to hear from you.

About The Role

• Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
• Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.
• Manage campaign budgets efficiently to maximise return on investment.
• Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.
• Stay ahead of industry trends, implementing new tools, automation, and AI-driven strategies.
• Provide expert insights and recommendations to improve client performance and contribute to business growth.
• Conduct quality assurance checks and ensure adherence to best practices.
• Mentor and support team members, fostering knowledge-sharing and professional growth.
• Represent the company as a thought leader at industry events and client meetings.

The Person

• Be a data-driven, results-oriented digital marketer with a deep understanding of paid media channels.
• Thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.
• Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Be highly organised and able to manage multiple priorities and deadlines effectively.
• Possess excellent problem-solving skills and a proactive approach to overcoming challenges.
• Be a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
• Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.
• Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.
• Work collaboratively with cross-functional teams while also being comfortable operating independently.

Requirements

• 5+ years of hands-on experience in paid digital advertising, managing campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Proven expertise in both lead generation and ecommerce campaigns.
• Proven experience in a fast-paced digital marketing agency environment.
• Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).
• Proficiency in Google Ads Editor.
• Well-versed in Google Analytics.
• Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
• Experience with automation, AI-driven optimisations, and the latest paid media innovations.
• Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
• Excellent written and verbal communication skills.

Benefits

• Healthcare cash plan for you and your family, covering dental and optical, as well as 24/7 access to doctors and counsellors.
• Flexible working arrangements alongside an Employee Assistance Programme (EAP).
• Free drinks, snacks, and games in the office.
• Opportunities for growth through training, conferences, and external development.
• Pension scheme with a salary sacrifice option.
• 10 days of paid sick leave.
• Birthday off and regular social events.

Equal Opportunity Statement

At Sleeping Giant Media, we believe in promoting equality and diversity in all aspects of our business. We are committed to providing equal opportunities to all employees and clients regardless of race, gender, ethnicity, age, religion, sexual orientation, or disability.

We understand the importance of flexibility and are proud to offer hybrid working arrangements. If flexibility is something you need, we’re happy to discuss how we can tailor our roles to suit you.

Please note that applicants must have the right to work in the UK. We are committed to creating an inclusive and accessible recruitment process.