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For Companies At a Glance
- Tasks: Lead digital marketing strategies to boost brand growth and customer engagement.
- Company: Join Somos Digital, a creative partner for ambitious brands focused on performance-driven results.
- Benefits: Enjoy a competitive salary, performance bonuses, and a culture that promotes experimentation and career growth.
- Why this job: Be part of a dynamic team that values creativity, data-driven insights, and impactful storytelling.
- Qualifications: 5-8 years in multi-channel digital marketing with proven leadership and performance metrics experience.
- Other info: Apply via LinkedIn and email your résumé and portfolio for consideration.
The predicted salary is between 48000 - 84000 ÂŁ per year.
About the Position
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue. Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to [emailprotected] with the subject line: “Brand Growth Director – [Your Name]”.
Digital Marketing Director employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This knowledge will help you speak confidently about strategies during interviews and demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in leadership roles. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Be ready to share examples of how you've optimised campaigns and improved performance metrics like ROAS and LTV:CAC, as these are crucial for the Digital Marketing Director position.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully mentored teams or led cross-functional projects. Highlighting your ability to inspire and coach others will be key in demonstrating your fit for this role.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Marketing Director position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your multi-channel digital marketing experience, particularly in areas like social media, email marketing, and Google Ads. Use metrics to demonstrate your impact, such as improvements in ROAS or LTV:CAC ratios.
Write a Strong Cover Letter: In your cover letter, express your passion for brand storytelling and performance marketing. Highlight specific examples of how you've led teams and optimised campaigns, and explain why you're excited about the opportunity at Somos Digital.
Follow Application Instructions: When submitting your application, ensure you follow the instructions precisely. Include your résumé and any portfolio links as specified, and use the correct subject line in your email to stand out.
How to prepare for a job interview at JR United Kingdom
✨Understand the Brand's Voice
Before your interview, make sure you thoroughly research the company's brand voice and values. Be prepared to discuss how you can safeguard and enhance this voice through your digital marketing strategies.
✨Showcase Your Multi-Channel Expertise
Highlight your hands-on experience with at least two of the core channels mentioned in the job description. Prepare specific examples of successful campaigns you've led that demonstrate your ability to integrate social, email, and paid search effectively.
✨Prepare for Data-Driven Discussions
Since performance metrics are crucial for this role, be ready to discuss how you've used data to inform your marketing decisions. Bring examples of A/B tests or performance optimisation strategies you've implemented in the past.
✨Demonstrate Leadership Skills
As a Digital Marketing Director, you'll need to inspire and lead a team. Prepare to share your experiences in mentoring and coaching team members, as well as how you've fostered a culture of feedback and experimentation in previous roles.
