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- Tasks: Lead Noli's growth strategy and inspire a team to achieve ambitious revenue targets.
- Company: Noli is a vibrant Beauty Tech startup backed by L’Oréal, focused on transforming the beauty industry.
- Benefits: Enjoy a creative, inclusive culture with opportunities for innovation and personal growth.
- Why this job: Join a passionate team dedicated to redefining beauty experiences and empowering users.
- Qualifications: Proven success in growth roles, strong analytical skills, and experience in e-commerce marketing.
- Other info: Be part of a dynamic startup culture that values curiosity, ambition, and diversity.
The predicted salary is between 72000 - 108000 £ per year.
Noli is a Beauty Tech startup backed by L’Oréal Group, founded in 2024 to solve one of the biggest pain points in the beauty industry: helping users find the right beauty products for their needs. Based in London (Holborn), we’re on an exciting growth journey in the online beauty space. At Noli, our vibrant culture drives everything we do – we’re ambitious, curious, and deeply committed to empowering our team and our users. We put people first, embrace innovation, and foster a creative, inclusive environment where everyone thrives. The role: As Noli\’s Growth Director / VP Growth, you will spearhead our ambitious expansion plans in the UK market from a business perspective, reporting directly to the founders/CEO of Noli. You will lead and inspire a lean team of growth specialists, overseeing all aspects of performance marketing, CRM, earned and organic channels, commercial strategy, and conversion rate optimization to achieve aggressive revenue targets. Key responsibilities: Own the Growth Engine: Develop and execute data-driven growth strategies across all online channels, including paid media, SEO, earned and organic (including own social, PR, affiliates), CRM, influencer marketing, and conversion rate optimization, to achieve ambitious revenue targets within budget. Data-Driven Decision Making: Work with finance on forecasting and planning, and own the daily pacing and definition of growth strategy. Continuously monitor and analyze key performance indicators (KPIs) across all channels, providing regular data-driven insights and taking the required actions. Hands-on Execution and Optimization: While leading a team, maintain a hands-on approach to campaign management and optimization. Be willing to roll up your sleeves and get involved in the details to ensure maximum impact. Customer Journey Ownership: Collaborate closely with the product team to optimize the entire customer journey, from landing page experience and onboarding to retention and advocacy. Budget Management and ROI Focus: Manage and optimize the allocation of a multi-million yearly marketing budget, with a laser focus on maximizing return on investment (ROI / ROAS). Creative Collaboration and Impact: Partner with the Brand Marketing Director to develop impactful creative concepts and content strategies that drive performance. Team Leadership and Mentorship: Lead and mentor a high-performing team of marketers, overseeing external agencies for influencer marketing and affiliation. Stay Ahead of the Curve: Continuously research and evaluate emerging trends in e-commerce and digital marketing, identifying opportunities to innovate and enhance Noli\’s growth strategy. Requirements: Proven track record of success in a similar growth-focused role, ideally within a fast-paced e-commerce environment. Deep understanding of performance marketing channels, including paid acquisition, SEO, CRM, earned/owned marketing, and affiliate programs. Strong analytical skills and data-driven decision-making abilities. Excellent leadership, communication, and interpersonal skills. Entrepreneurial mindset with a proactive, results-oriented approach. Experience working with product teams to optimize landing pages and onboarding flows. Strong understanding of creative development and content strategy. Experience managing start-up marketing budgets (incl. forecasting) and maximizing ROI. About our Noli culture: At Noli, our vibrant culture is the heart of everything we do. We believe in creating an environment where innovation, curiosity, and empowerment thrive. Founded for the People: We put our users at the centre of everything. Boundlessly Ambitious: We believe in limitless potential. Relentlessly Curious: The beauty industry is always evolving, and so are we. Positively Glowing: We’re passionate about inspiring each other and bringing light to the beauty world. Empowered: We empower doers with radical ownership. Unique & United: We celebrate diversity in all its forms. Join us at Noli and help us redefine the beauty experience! #J-18808-Ljbffr
Contact Detail:
Avature Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Director - Noli
✨Tip Number 1
Familiarise yourself with Noli's mission and values. Understanding their commitment to innovation and user-centricity will help you align your approach during interviews, showcasing how your experience can contribute to their growth journey.
✨Tip Number 2
Network within the beauty tech industry, especially with professionals who have experience in e-commerce and performance marketing. Engaging with these individuals can provide insights into current trends and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific data-driven strategies you've implemented in previous roles. Noli is looking for someone who can demonstrate a strong analytical mindset, so be ready to share examples of how your decisions led to measurable growth.
✨Tip Number 4
Showcase your leadership style and how you've successfully mentored teams in the past. Noli values a collaborative culture, so emphasising your ability to inspire and empower others will resonate well with their team-oriented approach.
We think you need these skills to ace Growth Director - Noli
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth roles, particularly in e-commerce and performance marketing. Use specific metrics to demonstrate your success in previous positions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and Noli's mission. Highlight how your skills align with their needs, especially in data-driven decision-making and team leadership.
Showcase Analytical Skills: Provide examples of how you've used data to drive growth in past roles. Mention specific KPIs you’ve monitored and how your insights led to successful strategies.
Demonstrate Cultural Fit: Noli values a vibrant culture. In your application, reflect on how your personal values align with theirs, such as curiosity, empowerment, and innovation. Share experiences that showcase your ability to thrive in a collaborative environment.
How to prepare for a job interview at Avature
✨Show Your Passion for Beauty Tech
Noli is all about innovation in the beauty industry, so make sure to express your enthusiasm for beauty tech. Share any personal experiences or insights you have about the industry and how they align with Noli's mission.
✨Demonstrate Data-Driven Decision Making
As a Growth Director, you'll need to showcase your analytical skills. Prepare examples of how you've used data to drive growth in previous roles, and be ready to discuss specific KPIs you've monitored and optimised.
✨Highlight Leadership Experience
Noli values strong leadership, so come prepared to discuss your experience in leading teams. Share stories that illustrate your ability to inspire and mentor others, especially in fast-paced environments.
✨Be Ready to Discuss Budget Management
Since you'll be managing a multi-million yearly marketing budget, be prepared to talk about your experience with budget allocation and ROI maximisation. Bring examples of how you've successfully managed budgets in the past.
