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For Companies At a Glance
- Tasks: Lead event marketing strategies and manage a dynamic team to drive successful campaigns.
- Company: ICIS optimises global resources, providing vital market insights for strategic decision-making.
- Benefits: Enjoy a hybrid work model, flexible hours, and opportunities for professional growth.
- Why this job: Join a creative, high-energy team dedicated to making a positive impact in the industry.
- Qualifications: Strong project management skills and experience in event marketing are essential.
- Other info: We value diversity and provide an inclusive hiring process for all applicants.
The predicted salary is between 21600 - 36000 £ per year.
About our Business
At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data.
About the Team
Our teams are fuelled by curiosity, relentlessly pursuing better customer outcomes. We're on a mission to deliver an unparalleled customer experience, excelling in communication. In a fast-paced environment, we thrive, embracing change with flexibility and composure under pressure. Our high-energy, self-motivated individuals are driven by a genuine desire to make a positive mark on our business. We are creative problem solvers with an entrepreneurial spirit.
About the Role
As a Marketing Manager, you will be part of a small team responsible for planning and executing events. If you are an experienced Event Marketing professional with a track record of developing strategy, understanding your audience and delivering results, we invite you to join our team.
Responsibilities
- Develop a clear marketing strategy for our events that focuses on delegate and sponsorship revenue targets and aligns with our broader corporate vision.
- Analyse and report on the success of our campaigns and focus our resources effectively.
- Oversee the workload of two marketing executives and help coach and develop them.
- Champion data strategy to generate a constant flow of new and relevant contacts.
- Brief and allocate resources for the telesales team to drive bookings.
- Collaborate with internal and external designers on the design and production of marketing materials.
- Leverage value from the editorial and product management teams to drive content marketing initiatives.
- Utilize social networking channels innovatively to generate traffic and increase event awareness.
Requirements
- Strong project management skills with the ability to work on multiple campaigns while managing stakeholders.
- Experience in creating messaging, writing high-quality copy, and proofing content.
- Proficient in analysing marketing data to draw insights for data-led, responsive decision-making.
- A natural leader who is also comfortable working at a fast pace and executing tasks.
- Adaptable and confident, open to trying new ideas and techniques.
- Experience with Salesforce and Eloqua or similar systems.
- Event experience in a conference, exhibition, or training environment is advantageous.
Event Marketing Manager, ICIS (Hybrid) employer: RELX
Contact Detail:
RELX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Manager, ICIS (Hybrid)
✨Tip Number 1
Familiarise yourself with ICIS's mission and values. Understanding how they optimise resources and support sustainable decisions will help you align your experience with their goals during discussions.
✨Tip Number 2
Showcase your project management skills by preparing examples of past events you've successfully managed. Be ready to discuss how you handled multiple campaigns and stakeholder expectations in a fast-paced environment.
✨Tip Number 3
Highlight your experience with data analysis and how it has informed your marketing strategies. Be prepared to discuss specific metrics you've used to measure success and how you've adapted campaigns based on those insights.
✨Tip Number 4
Demonstrate your leadership abilities by sharing examples of how you've coached or developed team members in previous roles. This will show that you're not only a strong individual contributor but also a valuable team player.
We think you need these skills to ace Event Marketing Manager, ICIS (Hybrid)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Event Marketing Manager position at ICIS. Tailor your application to highlight relevant experience in event marketing and project management.
Craft a Compelling CV: Your CV should clearly showcase your experience in event marketing, including specific campaigns you've managed. Use metrics to demonstrate your success, such as revenue targets met or audience engagement levels achieved.
Write a Tailored Cover Letter: In your cover letter, express your passion for event marketing and how your skills align with ICIS's mission. Mention your ability to analyse marketing data and your experience in leading teams, as these are key aspects of the role.
Showcase Your Creativity: Since the role requires innovative thinking, consider including examples of creative marketing strategies you've implemented in past roles. This could be through unique event concepts or successful use of social media to drive engagement.
How to prepare for a job interview at RELX
✨Showcase Your Project Management Skills
As an Event Marketing Manager, you'll need to juggle multiple campaigns. Be prepared to discuss your project management experience and how you've successfully managed stakeholders in the past.
✨Demonstrate Data-Driven Decision Making
ICIS values data-led strategies. Bring examples of how you've analysed marketing data to inform your decisions and improve campaign outcomes. This will show your analytical skills and responsiveness.
✨Highlight Your Leadership Experience
You'll be overseeing two marketing executives, so it's crucial to demonstrate your leadership abilities. Share instances where you've coached or developed team members, showcasing your natural leadership style.
✨Be Ready to Discuss Innovative Marketing Techniques
The role requires creativity and adaptability. Prepare to talk about innovative marketing strategies you've implemented, especially using social networking channels to boost event awareness and engagement.
