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- Tasks: Join our PPC team to create and optimise paid campaigns across digital platforms.
- Company: TÜV SÜD Group is a leading global provider of technical services.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values collaboration and data-driven strategies.
- Qualifications: University degree in marketing or related field; 4-5 years of PPC experience required.
- Other info: Stay ahead with the latest PPC trends and work with cross-functional teams.
The predicted salary is between 36000 - 60000 £ per year.
Your career opportunities at the TÜV SÜD Group. The Digital Marketing & e-business Center of Excellence team is looking for a proactive team player to join the Pay-per-Click (PPC) team. As a key player in the PPC team, the candidate is responsible for developing and implementing paid campaigns across various digital channels. This role is ideal for someone who thrives on execution, collaboration, and data-driven decision-making.
Responsibilities
- Develop, execute, monitor, and optimize high-performing campaigns across multiple platforms (LinkedIn, Google, Meta, Bing, etc.) with the target of lead generation or brand awareness.
- Collaborate with the Marketing Business Partners team to translate campaign briefs and budgets into campaigns and actionable PPC strategies, ensuring seamless execution and alignment with business objectives.
- Improve on the return-on-investment of digital activities by optimizing keyword portfolios, audiences, ad copies, landing pages and bidding strategies.
- Activate on data, research, and insights for the planning of target-oriented campaigns.
- Analyze and monitor performance data using tools like Adobe Analytics and custom dashboards to refine paid strategies, enhance content delivery, and streamline internal processes.
- Oversee budget reporting and performance of all major metrics to evaluate campaign success and identify opportunities for improvement.
- Work in close exchange with the DM & eBiz CoE subteams and Creative & Publishing Hub to ensure the quality, consistency, and effectiveness of digital marketing initiatives.
- Build and maintain strong relationships with internal and external stakeholders to drive campaign success and achieve business objectives.
- Stay up-to-date with the latest PPC trends, emerging platforms, and best practices.
Qualifications
- University degree in marketing, communications, business administration, or related field.
- Minimum of 4–5 years of experience in digital marketing, managing PPC campaigns.
- Preferred qualifications/certifications in Google Ads, Bing Ads, or other relevant PPC certifications.
- Proven track record in Search Engine Advertising (SEA) and Social Media, with a strong understanding of campaign planning, target audience segmentation, keyword strategies, and bidding.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and departments.
- Proven ability to manage multiple projects, budgets, and financial processes, as well as effectively allocate resources (including during peak periods), delivering projects on time and within scope.
- Strong analytical skills, with the ability to interpret data and insights to drive informed decision-making.
- Highly self-motivated, assertive, and capable of taking full ownership of projects and driving them to completion.
Details
- Employment type: Full time / permanent
- Hybrid Job location
- Job category: Corporate Functions & Business Support
- Required experience: Professionals 6 - 10 years of experience
Paid Campaign Specialist (f/m/d) employer: TÜV SÜD AG
Contact Detail:
TÜV SÜD AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Campaign Specialist (f/m/d)
✨Tip Number 1
Familiarise yourself with the latest PPC trends and tools. Being knowledgeable about platforms like Google Ads, Bing Ads, and social media advertising will not only boost your confidence but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the digital marketing space. Attend industry events or webinars where you can meet PPC specialists and learn from their experiences. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you optimised performance and improved ROI, as this will highlight your ability to drive results in a data-driven environment.
✨Tip Number 4
Prepare to discuss your collaborative approach. Since the role involves working closely with cross-functional teams, think of examples where you've successfully collaborated on projects, ensuring alignment with business objectives and achieving campaign success.
We think you need these skills to ace Paid Campaign Specialist (f/m/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and PPC campaigns. Use specific examples that demonstrate your ability to manage budgets, optimise campaigns, and analyse performance data.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with platforms like Google Ads and LinkedIn.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to drive campaign decisions. Mention any tools you are familiar with, such as Adobe Analytics, to demonstrate your technical proficiency.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, include examples of past collaborations. Describe how you effectively communicated and worked with others to achieve campaign goals.
How to prepare for a job interview at TÜV SÜD AG
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing PPC campaigns in detail. Highlight specific platforms you've worked with, such as Google Ads or Bing Ads, and share examples of successful campaigns you've executed, focusing on metrics like ROI and lead generation.
✨Demonstrate Data-Driven Decision Making
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform your campaign strategies. Discuss tools you've used, like Adobe Analytics, and how you've interpreted performance data to optimise campaigns.
✨Emphasise Collaboration Skills
This position involves working closely with cross-functional teams. Be ready to share experiences where you've collaborated effectively with others, particularly in translating campaign briefs into actionable strategies. Highlight your communication skills and ability to build relationships.
✨Stay Updated on PPC Trends
Show your passion for digital marketing by discussing recent trends or changes in PPC strategies. Mention any relevant certifications you hold and how you keep your knowledge current, demonstrating your commitment to continuous learning in the field.
