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- Tasks: Create engaging content and manage social media strategies to boost brand awareness.
- Company: Join Bluecrest Wellness, a dynamic team focused on health and wellbeing.
- Benefits: Enjoy perks like free health assessments, generous leave, and a home office allowance.
- Why this job: Make a meaningful impact in a supportive, innovative environment while developing your marketing skills.
- Qualifications: No specific qualifications required; just a passion for content creation and marketing.
- Other info: Hybrid working model with 2 days in the office and flexible hours.
The predicted salary is between 24000 - 32000 £ per year.
We’re looking for a Digital Content Executive to join our marketing team here at Bluecrest Wellness! Under the guidance of our Growth Marketing Manager, you’ll be an integral part of our marketing team. Externally, they are a forward-thinking, dynamic team that manages the workload without compromising on quality. Internally, they are a social, supportive and lively group that value strong communication and innovation.
As the custodian of all marketing content and copywriting, you will ensure consistency and quality across marketing materials and primarily support B2C content marketing initiatives but will also assist with B2B initiatives as needed. If you’re ready to make a meaningful impact, we’d love to have you on board.
What we can offer you in return:
- Four free Health Assessments per year, which can be used by yourself, family or friends
- A further 50% off any additional testing
- 23 days annual leave, rising to 25 days after 1 year, and rising an extra day each year up to 28 days – plus bank holidays on top!
- Sophos@Home protection
- EAP Scheme
- Company sick pay scheme
- Enhanced family leave
- Life Insurance
- Employee referral bonus scheme of up to £1,000
- Matched company pension (up to 5% or up to capped amount)
- Cycle to Work Scheme
- Employee Charity Sponsorship Scheme
- Discounted Gym Membership
- Home office allowance – yearly allowance of £130 to make working from home more comfortable!
What your day-to-day will look like:
- Content strategy: Collaboration with the marketing team to develop and implement content strategies that align with overall business goals and target audience needs.
- Content creation and copywriting: Produce high-quality and engaging content and copy including website content, articles, blogs, videos, social media posts, email campaigns, brochures, promotional materials and more, focusing on relevant health and wellbeing topics.
- Monthly newsletter drafting: Design and write the monthly B2C and B2B email newsletters to keep our subscribers informed and engaged.
- Video content management: Plan and script/assist with scripting high quality video content for various digital platforms, in line with the overall content strategy and marketing calendar. Work with external videographer to produce videos within campaign deadlines.
- SEO: When required, ensure content is optimised for search engines to help drive organic traffic.
- Social media management: Collaboration with the Growth Marketing Managers to develop and execute a social media strategy that successfully promotes Bluecrest’s services, engages with and grows our audiences, and increases brand awareness. Write and schedule posts & track and analyse performance metrics to inform overall strategy.
- Meta ads: Work with the digital marketing agency to review and optimise meta-ad copy and creatives.
- Influencer Programme Management: Assist the Digital Marketing Agency to manage and support Bluecrest’s Influencer marketing programme, ensuring timely onboarding of Influencers and ongoing management of all influencer partnerships to ensure they are actively engaged and creating ongoing content to support our partnership.
- Analytics and Reporting: Monitor and report on the performance of digital content using analytics tools (such as Google Analytics & Google Search Console) to measure effectiveness and identify areas for improvement. Utilise A/B testing and data-led decision making to inform content strategies and optimise campaigns.
- Audience Insight: Utilise audience insights to tailor content and campaigns for our target audience, driving engagement and building long-term relationships.
- Brand consistency: Maintain Bluecrest’s brand voice with guidance from the key messaging framework, and ensure consistency across all content, ensuring it aligns with Bluecrest’s mission and values.
- Market research: Stay updated on industry trends and competitor activities to inform content strategies.
- Stakeholder management: Work with a range of stakeholders including customers, colleagues, suppliers, marketing agencies and partner organisations.
- Project management: Manage content projects from conception to completion, ensuring deadlines are met and quality standards are maintained.
The Hours:
- Full time, Permanent
- 37.5 hours per week
- Monday to Friday/9am to 5pm
- Hybrid – 2 days per week in the Worthing office (further office days as required based on needs of the role)
Digital Content Executive employer: Bluecrest Health Screening Limited
Contact Detail:
Bluecrest Health Screening Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Executive
✨Tip Number 1
Familiarise yourself with Bluecrest Wellness and their mission. Understanding their values and the type of content they produce will help you tailor your approach during interviews and discussions, showing that you're genuinely interested in contributing to their goals.
✨Tip Number 2
Brush up on your SEO skills! Since the role involves optimising content for search engines, being able to discuss current SEO trends and techniques will demonstrate your expertise and readiness to enhance their digital presence.
✨Tip Number 3
Prepare examples of your previous work that showcase your content creation and copywriting skills. Having a portfolio ready will allow you to effectively demonstrate your ability to produce high-quality content that aligns with their marketing strategies.
✨Tip Number 4
Network with professionals in the health and wellness industry. Engaging with influencers or attending relevant events can provide insights into current trends and may even lead to valuable connections that could support your application.
We think you need these skills to ace Digital Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content creation, copywriting, and marketing strategies. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health and wellbeing topics. Mention specific examples of your previous work that align with the responsibilities listed, such as content strategy development or social media management.
Showcase Your Creativity: Include samples of your previous content work, such as blog posts, newsletters, or social media campaigns. This will give the hiring team a clear idea of your writing style and creativity.
Highlight Analytical Skills: Emphasise your experience with analytics tools like Google Analytics. Mention any instances where you've used data to inform content strategies or improve campaign performance, as this is crucial for the role.
How to prepare for a job interview at Bluecrest Health Screening Limited
✨Showcase Your Content Creation Skills
Prepare examples of your previous work in content creation and copywriting. Be ready to discuss how you approached different projects, the strategies you used, and the results achieved. This will demonstrate your ability to produce high-quality content that aligns with business goals.
✨Understand SEO Basics
Familiarise yourself with SEO principles, as this role requires optimising content for search engines. Be prepared to discuss how you have implemented SEO strategies in past roles or how you would approach it for Bluecrest Wellness.
✨Demonstrate Team Collaboration
Since the role involves working closely with the marketing team, be ready to share experiences where you successfully collaborated with others. Highlight your communication skills and how you contribute to a positive team environment.
✨Research Bluecrest Wellness
Take the time to understand Bluecrest's mission, values, and services. Being knowledgeable about the company will allow you to tailor your responses and show genuine interest in the role, making you a more appealing candidate.
