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For Companies At a Glance
- Tasks: Lead global brand strategy and drive innovative marketing initiatives.
- Company: Join Imperial Brands, a top global FMCG company with 25,000 employees.
- Benefits: Enjoy a competitive salary, bonus scheme, and inspiring work environment.
- Why this job: Make a real impact on brand evolution and consumer engagement worldwide.
- Qualifications: Proven marketing experience, ideally in FMCG, with strong analytical skills.
- Other info: Hybrid role based in Bristol; requires on-site presence 2 days a week.
The predicted salary is between 36000 - 60000 £ per year.
The Role
Make an Impact on a Global Scale! Imperial Brands are currently recruiting for a Brand Manager to come and join our team at our Bristol HQ. We are an inclusive, innovative global FMCG business driven by a strong challenger culture - supported by 25,000 employees. This is not just another role – it’s a high-impact, highly visible position within the business where your contributions will make a real difference. You’ll have the opportunity to leave your mark on the business outcomes and play a pivotal role in shaping our future success.
Are you ready to take a brand to new heights? As a Brand Manager, you’ll be the driving force behind ensuring our brands remain recognizable, relevant, and engaging for our consumers worldwide. This isn’t just about maintaining a brand—it’s about evolving it, unlocking new growth potential, and shaping consumer perceptions in fresh, exciting ways. You’ll be at the heart of our Global Consumer Office, leading the charge across multiple markets and ensuring strategic alignment at every level. Your role spans across product innovation, packaging design, and creative solutions—all with the goal of delivering compelling brand experiences that connect deeply with our audience.
What you’ll do, day to day:
- Define and drive global brand strategy …setting clear positioning and ensuring brand growth and relevance in key markets.
- Lead cross-functional teams … guiding both internal experts and external agencies to bring ambitious brand initiatives to life.
- Deliver projects, end-to-end … overseeing everything from idea to execution, ensuring delivery on time, within budget and to the agreed scope.
- Turn data into strategy … leveraging insights from multiple sources to craft bold brand plans with measurable impact.
- Innovate through our I2L (Ideation to Launch) process … pushing creative boundaries and ensuring excellence at every stage.
This is your chance to make a real impact—leading initiatives that will define the future of our brands. Please note: This role is based at our Bristol Headquarters where you will be required to be on site 2 days per week. Ad-hoc global travel will also be required.
Principle Accountabilities:
- Prioritise consumer and business needs.
- Own project timelines and success metrics.
- Be the brand champion.
- Lead budget and key documentation oversight.
- Engage and influence stakeholders.
- Monitor, refine and innovate.
Skills and Experience Required:
- Brand expertise – Proven experience in marketing (agency or client-side).
- FMCG experience – Ideally in a restricted category.
- Consumer & market insight – Ability to drive commercial performance with big-picture vision with innovative problem-solving.
- Stakeholder influence – Data-driven decision-making and persuasive communication; alongside strong interpersonal skills and able to collaborate across global teams.
- Analytical & numerical mindset – Sharp data skills to guide strategy.
- Project & budget management – Organized, efficient, results-driven.
What We Offer:
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs:
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us:
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
Brand Manager - Hybrid employer: Imperial Brands
Contact Detail:
Imperial Brands Recruiting Team
recruitment@impbrands.com
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Hybrid
✨Tip Number 1
Familiarise yourself with Imperial Brands' current product lines and recent marketing campaigns. Understanding their brand strategy will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Brand Manager role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven brand growth in previous roles. Highlighting measurable outcomes from your past projects will demonstrate your ability to deliver results in a similar capacity.
✨Tip Number 4
Stay updated on industry trends and consumer behaviour, especially within the FMCG sector. Being able to discuss these insights will show your analytical mindset and readiness to contribute to data-driven strategies.
We think you need these skills to ace Brand Manager - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and FMCG. Use specific examples that demonstrate your ability to drive brand strategy and manage projects effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand management and how your skills align with the role at Imperial Brands. Mention your understanding of their challenger culture and how you can contribute to their goals.
Showcase Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to inform brand strategies or marketing decisions in your previous roles. This will demonstrate your capability to turn insights into actionable plans.
Highlight Stakeholder Engagement: Discuss your experience in leading cross-functional teams and engaging stakeholders. Provide examples of how you've influenced others and collaborated across different departments to achieve brand objectives.
How to prepare for a job interview at Imperial Brands
✨Showcase Your Brand Expertise
Make sure to highlight your previous experience in brand management, especially within the FMCG sector. Be prepared to discuss specific campaigns you've led and the impact they had on brand growth and consumer engagement.
✨Demonstrate Data-Driven Decision Making
Imperial Brands values analytical skills, so come ready to discuss how you've used data to inform your strategies. Prepare examples of how you've turned insights into actionable plans that drove commercial performance.
✨Emphasise Cross-Functional Collaboration
As a Brand Manager, you'll need to lead cross-functional teams. Share experiences where you've successfully collaborated with different departments or external agencies to bring brand initiatives to life.
✨Prepare for Creative Problem-Solving
Innovation is key in this role. Think of examples where you've pushed creative boundaries or solved complex problems in unique ways. Be ready to discuss your approach to the Ideation to Launch process.
