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- Tasks: Lead customer acquisition strategies and oversee marketing campaigns for business growth.
- Company: Join a dynamic company focused on customer outcomes and innovative marketing solutions.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Make a real impact on customer experiences while leading a talented digital marketing team.
- Qualifications: Proven experience in e-commerce customer acquisition and strong analytical skills required.
- Other info: Salary ranges from £80,000 to £100,000 based on experience.
The predicted salary is between 80000 - 100000 £ per year.
Head of Brand and Acquisition
We are seeking a seasoned professional to drive business growth and customer outcomes through a comprehensive customer acquisition strategy. This role will lead the development and execution of a customer-centric approach, aligning with our company’s mission.
Key Responsibilities:
- Develop and implement a customer acquisition strategy that drives business growth and customer outcomes.
- Lead a team of digital marketing specialists to develop channel centres of excellence and drive performance.
- Oversee marketing campaign planning, execution, and optimisation from an acquisition perspective.
- Enable a customer outcome-focused mentality and align on key performance indicators.
- Drive clear accountability for marketing ROIs and cost management.
- Manage relationships with external agencies for timely and high-quality delivery.
- Collaborate with e-commerce teams to optimise the customer journey and improve user experience.
- Provide regular reports and presentations to leadership teams.
Requirements:
- Proven experience in customer acquisition with a focus on e-commerce and retail environments.
- In-depth knowledge of acquisition channels, strategies, technology, and tools.
- Excellent knowledge of PPC, SEO, Media Planning, Affiliates, and Programmatic.
- Analytical mindset with data interpretation and data-driven decision-making abilities.
- Strong project management skills with task prioritisation and multiple project management capabilities.
Salary Range: £80,000 – £100,000 per annum, depending on experience.
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Head of Brand and Acquisition employer: Head Office
Contact Detail:
Head Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Acquisition
✨Tip Number 1
Familiarize yourself with the latest trends in customer acquisition, especially in e-commerce and retail. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive successful marketing campaigns. Being able to discuss specific metrics and outcomes will demonstrate your capability to align with our performance-focused approach.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who have experience in managing teams. Building relationships can provide insights into best practices and may even lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your experience with external agencies and how you've managed those relationships in the past. Highlighting your ability to ensure timely and high-quality delivery will resonate well with our expectations for this role.
We think you need these skills to ace Head of Brand and Acquisition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in customer acquisition, especially in e-commerce and retail. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasize your strategic approach to customer acquisition and how it aligns with the company's mission. Mention your leadership experience and ability to drive performance through a team.
Showcase Relevant Skills: Clearly outline your knowledge of PPC, SEO, Media Planning, and other relevant tools in your application. Provide examples of how you've used these skills to achieve business growth.
Prepare for Interviews: Be ready to discuss your analytical mindset and how you've made data-driven decisions in past roles. Prepare examples of successful marketing campaigns you've led and their impact on customer outcomes.
How to prepare for a job interview at Head Office
✨Showcase Your Customer Acquisition Expertise
Be prepared to discuss your previous experiences in customer acquisition, especially in e-commerce and retail. Highlight specific strategies you've implemented and the outcomes they achieved.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come ready to share examples of how you've used data to drive decision-making. Discuss tools and technologies you are familiar with that support data interpretation.
✨Discuss Team Leadership Experience
As this position involves leading a team, be sure to talk about your leadership style and how you've successfully managed teams in the past. Share examples of how you've fostered collaboration and accountability.
✨Prepare for Marketing Campaign Discussions
Expect questions about your experience with marketing campaign planning and execution. Be ready to discuss how you've optimized campaigns from an acquisition perspective and the key performance indicators you focused on.
