CRM Manager

This range is provided by Artisan People Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range A luxury beauty brand is on the hunt for a CRM Manager to be based in London. As CRM Manager, you’ll play a pivotal role within the Ecommerce team, leading the strategy and execution of multi-channel customer communications. You’ll work cross-functionally with key departments and external partners, using data and insights to deliver impactful, personalised messaging that builds loyalty and drives revenue. Key responsibilities: Lead and evolve the CRM strategy and channel roadmap to drive retention and growth Manage and optimise lifecycle communications across Email and SMS (Klaviyo, Yotpo) Deliver campaigns aligned with the marketing calendar, brand strategy, and customer journey Own customer segmentation and personalisation efforts for targeted communications Launch and enhance a loyalty programme (Loyalty Lion), managing cross-functional alignment Partner with our CRM agency to deliver high-performing lifecycle journeys (acquisition, onboarding, win-back, upsell) Monitor campaign performance and customer behaviour to refine CRM tactics Maintain and grow relationships with CRM tech platforms, ensuring best-in-class implementation Support subscription and review generation projects alongside Web Merchandising Represent the CRM function in meetings and strategic planning Liaise with Customer Service partners to improve communication and service quality Stay ahead of CRM trends, tools, and innovation To shine in this role, you’ll have: Solid experience in a CRM leadership role, ideally within a DTC environment Proven success using Klaviyo, Yotpo, Shopify, and Loyalty Lion (or similar platforms) Strong data analysis skills using Google Analytics, Excel, and CRM-specific metrics Expertise in campaign management, email journey mapping, and dynamic content A commercial, results-driven mindset with a love for customer-centric innovation Excellent organisational and project management skills Proactive communication style and the ability to operate independently in a fast-paced team Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Retail Luxury Goods and Jewelry Referrals increase your chances of interviewing at Artisan People Group by 2x Sign in to set job alerts for “Customer Relationship Management Manager” roles. Customer Relationship Management Manager London, England, United Kingdom 2 days ago TikTok LIVE – Global Customer Service Operations Manager London, England, United Kingdom 1 week ago Greater London, England, United Kingdom 18 hours ago London, England, United Kingdom 1 week ago Global Customer Service & Safeguarding Manager London, England, United Kingdom 2 weeks ago London, England, United Kingdom 5 days ago London, England, United Kingdom 1 week ago London, England, United Kingdom 1 week ago London, England, United Kingdom 3 weeks ago London, England, United Kingdom 2 weeks ago Wembley, England, United Kingdom 3 weeks ago Senior Customer Service Delivery Manager London, England, United Kingdom 3 weeks ago London, England, United Kingdom 3 weeks ago London, England, United Kingdom 2 months ago Account Manager – Lifestyle, Travel & Private Household Management London, England, United Kingdom 3 weeks ago Customer Success & Operations Manager at Insurtech Insights London, England, United Kingdom 3 months ago Customer Success & Operations Manager at Insurtech Insights London, England, United Kingdom 7 months ago Join Our Supervisor Community – London & South West Stores Greater London, England, United Kingdom 1 year ago Join Our Location Manager Community – London & South West Stores Greater London, England, United Kingdom 1 year ago London, England, United Kingdom 1 week ago Greater London, England, United Kingdom 3 weeks ago Transaction and Account Management Manager London, England, United Kingdom 2 weeks ago London, England, United Kingdom 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr