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- Tasks: Lead CRM strategy and manage multi-channel customer communications for a luxury beauty brand.
- Company: Join a renowned luxury beauty brand focused on innovation and customer loyalty.
- Benefits: Enjoy a full-time role with competitive pay and opportunities for growth.
- Why this job: Be part of a dynamic team driving customer engagement and brand loyalty in a fast-paced environment.
- Qualifications: Experience in CRM leadership, proficiency in Klaviyo and data analysis skills required.
- Other info: Work in London and collaborate with cross-functional teams to enhance customer experiences.
The predicted salary is between 43200 - 72000 £ per year.
A luxury beauty brand is on the hunt for a CRM Manager to be based in London. As CRM Manager, you’ll play a pivotal role within the Ecommerce team, leading the strategy and execution of multi-channel customer communications. You’ll work cross-functionally with key departments and external partners, using data and insights to deliver impactful, personalised messaging that builds loyalty and drives revenue.
Key responsibilities:
- Lead and evolve the CRM strategy and channel roadmap to drive retention and growth
- Manage and optimise lifecycle communications across Email and SMS (Klaviyo, Yotpo)
- Deliver campaigns aligned with the marketing calendar, brand strategy, and customer journey
- Own customer segmentation and personalisation efforts for targeted communications
- Launch and enhance a loyalty programme (Loyalty Lion), managing cross-functional alignment
- Partner with our CRM agency to deliver high-performing lifecycle journeys (acquisition, onboarding, win-back, upsell)
- Monitor campaign performance and customer behaviour to refine CRM tactics
- Maintain and grow relationships with CRM tech platforms, ensuring best-in-class implementation
- Support subscription and review generation projects alongside Web Merchandising
- Represent the CRM function in meetings and strategic planning
- Liaise with Customer Service partners to improve communication and service quality
- Stay ahead of CRM trends, tools, and innovation
To shine in this role, you’ll have:
- Solid experience in a CRM leadership role, ideally within a DTC environment
- Proven success using Klaviyo, Yotpo, Shopify, and Loyalty Lion (or similar platforms)
- Strong data analysis skills using Google Analytics, Excel, and CRM-specific metrics
- Expertise in campaign management, email journey mapping, and dynamic content
- A commercial, results-driven mindset with a love for customer-centric innovation
- Excellent organisational and project management skills
- Proactive communication style and the ability to operate independently in a fast-paced team
CRM Manager employer: Artisan People Group
Contact Detail:
Artisan People Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like Klaviyo and Yotpo. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Showcase your data analysis skills by preparing examples of how you've used data to drive CRM strategies in the past. Be ready to discuss specific metrics and outcomes that demonstrate your impact on customer retention and revenue growth.
✨Tip Number 3
Network with professionals in the luxury retail sector, especially those who work in CRM roles. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Stay updated on the latest trends in CRM and customer engagement. Being able to discuss recent innovations or successful campaigns in your interview will show your passion for the field and your commitment to staying ahead of the curve.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, particularly with platforms like Klaviyo, Yotpo, and Loyalty Lion. Use specific examples of how you've driven customer retention and growth in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the luxury beauty market and how your skills align with the company's goals. Mention your experience with data analysis and campaign management to showcase your fit for the role.
Showcase Your Data Skills: Since the role requires strong data analysis skills, include specific metrics or results from past campaigns you've managed. This could be improvements in customer engagement or revenue growth due to your CRM strategies.
Highlight Cross-Functional Collaboration: Mention any experience you have working with different departments or external partners. This is crucial for the role, so provide examples of how you've successfully collaborated to achieve common goals.
How to prepare for a job interview at Artisan People Group
✨Know Your CRM Tools
Familiarise yourself with Klaviyo, Yotpo, Shopify, and Loyalty Lion. Be prepared to discuss how you've used these platforms in previous roles and share specific examples of successful campaigns you've managed.
✨Showcase Your Data Skills
Highlight your experience with data analysis tools like Google Analytics and Excel. Be ready to explain how you've used data to drive customer engagement and improve campaign performance.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing and evolving CRM strategies. Think about how you would align lifecycle communications with the marketing calendar and customer journey to enhance retention and growth.
✨Emphasise Collaboration
Since the role involves working cross-functionally, be sure to illustrate your ability to collaborate with different teams. Share examples of how you've successfully partnered with other departments or external agencies to achieve CRM goals.
