Senior Specialist, Marketing-R-249446

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

As the European subject matter expert for paid media, digital, and social marketing, the Media and Digital Senior Specialist will report to the European Head of Media and maintain strong connections with global heads of media and digital/social marketing, as well as other regional media leads. The media experts are responsible for developing and implementing innovative media strategies by identifying effective and impactful combinations of media channels to out-leverage Mastercard’s competition. The ideal candidate will demonstrate exceptional skills in digital marketing in particular.

Responsibilities

• Execute marketing strategies, activities, and events (including advertising, promotions, sponsorships, trade shows, webinars, websites) by helping to frame briefs and determine logistical requirements. Strong project management skills required.
• Develop paid, owned, and earned media strategies and principles for the region— influencing adoption across local markets with clear processes, standards, and measures for success.
• Develop and implement innovative media strategies by identifying effective and impactful combinations of media channels to out-leverage Mastercard's competition.
• Lead multi-agency teams to execute end-to-end campaigns across multiple markets.
• Guide the creation and distribution of digital content to accelerate Mastercard marketing strategies and address consumer needs/behaviours via digital channels, including managing influencer activations.
• Lead social media implementation in the region.
• Develop media campaign measurement and analytics frameworks to drive effective campaign performance and reporting, including post-campaign analysis.
• Ability to analyze campaign performance and leverage visualization tools.
• Compile and report regional media budgets and spends to the global media team.
• Report on competitive spends and landscape.
• Support local markets in activating best-in-class media, social, and digital activities.
• Infuse innovation within media and digital marketing planning and execution.
• Share case studies across the region.

Experience

• Experience collaborating with multiple internal and external stakeholders on projects.
• Pan-regional/multi-market coordination experience.
• Ability to standardize data and draw preliminary insights.
• Experience developing presentations with clear storytelling and points of view.
• Media planning and buying experience, including negotiation with third parties, either on the advertiser or agency side.
• Strong understanding of digital media campaign activation, trafficking, tagging, tracking, privacy, and programmatic buying.
• Expertise in digital strategy, planning, and creative development, including social media.
• Strong Excel and PowerPoint skills.
• Understanding of BI tools, ideally DOMO.

Broadening Experiences

• Proven success managing complex projects.
• Ability to monitor, leverage, or create efficient processes.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with inherent risks. Every person working for or on behalf of Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure confidentiality and integrity of accessed information; Report any suspected security violations or breaches; Complete all mandatory security trainings as per Mastercard’s guidelines.