Social Media Content Lead

Job Title: Social Media Content Lead

Location: London (Hybrid)

Contract: Six months (possibility of extension)

Start Date: ASAP

We’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.

The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.

Here, you can make a difference. You can shape the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills, collaborating across functions, markets, and regions. If you want to make a life-changing impact on consumers, there’s no better place!

For our Studio One team in London, UK we are therefore looking for an experienced Social Media Lead! In this position you will be the ambassador and the builder of the social media content strategy for our campaigns and Always On content.

RESPONSIBILITIES

• Drive the development and delivery of social media content for brand campaigns and supporting content (Always On), within scope, on time and within budget.
• Build agency briefs that map campaign and content, objectives, scope and timelines to ensure delivery.
• Work closely with external agencies to project manage all aspects of content delivery. Set timelines, provide feedback, and manage lines of communication between the agencies and internal stakeholders.
• Work with internal stakeholders to develop a content strategy to deploy campaigns on social networks in keeping with the overall communication strategy of each brand and campaign.
• Drive omnichannel cohesion and swiftly identify and resolve issues.
• Coordinate with cross-functional team members to make sure that all parties are on track with project requirements, deadlines, and schedules.
• Submit project deliverables and ensure that they adhere to quality standards.
• Facilitate change requests to ensure that all parties are informed of the impacts on schedule and budget.
• Conduct post-project evaluation and identify successful and unsuccessful project elements.
• Report on campaign and other content (Always On) performance.

QUALITIES

• Fluent in English
• Excellent written and verbal communication skills
• Strategic, consumer-focused thinker with an analytical mindset and a positive can-do attitude
• Strong organizational skills, attention to detail and ability to multi-task
• Able to build collaborative relationships with multiple stakeholders
• Able to thrive and be agile in a complex and ambiguous environment
• Experienced in brand marketing with a proven ability to build integrated omnichannel campaigns
• Experience in working in social media teams, experience with content creation is a bonus
• Curious and knowledgeable about social and content trends
• Able to effectively brief, drive and evaluate agency work
• Able to understand and effectively communicate with creatives
• Able to effectively present to key stakeholders with clarity and confidence