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For Companies At a Glance
- Tasks: Lead a team to drive data-informed decisions in eCommerce and marketplace businesses.
- Company: Join a global footwear and apparel brand known for quality and sustainable fashion.
- Benefits: Enjoy a competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Be part of a record-breaking company that values innovation and customer engagement.
- Qualifications: Strong experience with Google Analytics, SQL, Python, and data visualisation tools required.
- Other info: Work in a dynamic environment with a focus on data-driven culture and collaboration.
The predicted salary is between 48000 - 72000 £ per year.
WeComm are working exclusively with a long standing client who are an incredible global footwear and apparel business operating out of Amsterdam. They are on an amazing growth journey which has seen them break record after record while they continue to set the standards in the industry for both quality and sustainable fashion. Next up for this global powerhouse is to continue expanding their eCommerce team with a Digital Analytics Manager who will ensure digital performance insights drive growth, efficiency and customer engagement.
This role requires a balance of strategic thinking and hands-on execution as you lead a team to drive data-informed decision making across their eCommerce and marketplace businesses. You will work cross-functionally with teams in Digital, Marketing, IT and Technology to optimise user experience and maximise revenue opportunities by understanding customer behaviour, site performance, audience attributes and segmentation as well as financial/business metrics.
Responsibilities Include:
- Leadership & Team Management - Develop a high performing analytics team with a data-driven culture that ensures insights influence decision making.
- Reporting - Design, build and deploy BI solutions to all key stakeholders, as well as identifying opportunities for improvement in current reporting methods.
- Digital & Web Analytics - Oversee website and customer journey analytics while working closely with internal teams to improve digital performance.
- Marketplace & eCommerce Data Insights - Partner with stakeholders to track and optimise sales performance, channel attribution and profitability.
- Data & Business Intelligence - Ensure alignment between web analytics and backend data to provide a holistic view of business performance. Work closely with Regional and Global BI teams to enhance data infrastructure, dashboards and reporting automation.
The Person:
The ideal candidate has a passion for data analytics with strong stakeholder management and the ability to bridge the communication gap from technical insights to the non-technical teams.
- Strong experience with Google Analytics (GA4)
- Expertise in SQL and/or Python, data visualisation tools (Tableau, Power BI, Looker) and tag management (GTM, Tealium)
- Previous experience working with marketplace data (Zalando, ASOS, Amazon, etc)
Digital Analytics Manager employer: Career Wallet
Contact Detail:
Career Wallet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital analytics, especially focusing on tools like Google Analytics 4 and data visualisation platforms such as Tableau or Power BI. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-evolving field.
✨Tip Number 2
Network with professionals in the eCommerce and digital analytics space, particularly those who have experience with marketplace data from platforms like Zalando or Amazon. Engaging in conversations can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive business decisions in previous roles. Highlighting your hands-on experience with SQL and Python will showcase your technical skills and ability to bridge the gap between data and actionable insights.
✨Tip Number 4
Research the company’s current digital performance and any recent initiatives they’ve undertaken in the eCommerce space. Being knowledgeable about their strategies will allow you to tailor your discussions and show that you're genuinely interested in contributing to their growth journey.
We think you need these skills to ace Digital Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analytics, particularly with tools like Google Analytics, SQL, and Python. Emphasise any leadership roles or team management experience to align with the job requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data analytics and how it drives business decisions. Mention specific examples of how you've used data to influence outcomes in previous roles, especially in eCommerce or marketplace environments.
Showcase Your Technical Skills: Clearly outline your proficiency with data visualisation tools such as Tableau or Power BI, and any experience with tag management systems. Providing examples of projects where you utilised these skills can strengthen your application.
Highlight Cross-Functional Collaboration: Since the role involves working with various teams, include examples of past experiences where you've successfully collaborated with marketing, IT, or other departments to achieve common goals. This will demonstrate your ability to bridge communication gaps.
How to prepare for a job interview at Career Wallet
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analytics to drive business decisions. Highlight your experience with tools like Google Analytics, SQL, and data visualisation software, as these are crucial for the role.
✨Understand the Company’s Vision
Research WeComm and their client’s commitment to sustainable fashion and eCommerce growth. Demonstrating knowledge about their values and goals will show your genuine interest in the company and how you can contribute to their success.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with various teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you bridge the gap between technical insights and non-technical stakeholders.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the industry. Inquire about their current challenges in digital performance or how they measure success in their eCommerce initiatives to demonstrate your strategic thinking.
