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- Tasks: Lead marketing for a groundbreaking tech product and shape your role in a dynamic team.
- Company: Join an innovative tech company launching an AI-powered device with global reach.
- Benefits: Enjoy a competitive salary, hybrid working, and the chance to work in a diverse team.
- Why this job: Be part of a game-changing product launch that enhances daily lives and drives innovation.
- Qualifications: Experience in growth marketing, crowdfunding campaigns, and B2C subscription models required.
- Other info: This is a unique opportunity to make a significant impact in a fast-paced environment.
The predicted salary is between 80000 - 100000 £ per year.
Opportunity to launch a groundbreaking tech product which will enhance users' daily lives. Chance to bring huge value to a highly ambitious team and shape your role. Join a diverse and inclusive, global team.
Are you a Head of Marketing / Growth Marketer with expertise in crowdfunding or Kickstarter campaigns, and B2C subscription model marketing? We’ve partnered with an incredible tech innovator who is about to launch a ground-breaking tech device powered by AI, alongside their existing and highly successful online knowledge hub and eCommerce offering. They already have global reach, and this new product launch is going to be a gamechanger!
What you’ll be doing
The Head of Marketing / Growth Marketer will work closely with, and report directly to the Founder. You’ll be their sole Marketing Lead, with a range of external agency resources at your fingertips (later down the line you are likely to build a team but for now it’s all outsourced). The Head of Marketing / Growth Marketer role is likely to go beyond typical product growth marketing, and will include applying your past Kickstarter / Crowdfunding campaign experience to help the Founder and wider business understand what it takes to run a successful campaign and how it might fit with their product growth strategy.
What experience you’ll need to apply
- Growth Marketing / Product launch strategy experience
- Knowledge and experience of running marketing campaigns leveraging Kickstarter or other crowdfunding platforms
- Strong marketing background and able to quickly understand an innovative product and target audience
- Experience marketing innovative hardware / devices and subscription model products
What you’ll get in return for your experience
- A competitive salary in the region of £80,000-£100,000 (possible flex for the right person) plus benefits
- Hybrid working (2-3 days in Bristol to enable close working with the Founder and tech/product teams)
- Join a diverse and inclusive, global team
- Opportunity to launch a groundbreaking tech product which will enhance users’ daily lives
- Chance to bring huge value to a highly ambitious team where there’s lots to be done – shape your role based on your strengths and expertise.
What’s next?
Opportunities like this really don’t come along very often, so if you’ve got experience in a Head of Marketing / Growth Marketer role or similar, have helped launch innovative Tech products/devices to a B2C audience and have knowledge with the likes of CrowdFunder or Kickstarter, we’d love to hear from you.
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: Technology, Information and Media
Head of Marketing / Growth Marketer employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing / Growth Marketer
✨Tip Number 1
Make sure to showcase your experience with crowdfunding campaigns, especially if you've successfully launched products on platforms like Kickstarter. Highlight specific metrics or outcomes from those campaigns to demonstrate your impact.
✨Tip Number 2
Network with professionals in the tech and marketing industries, particularly those who have experience with innovative hardware products. Engaging with them can provide insights and potentially lead to referrals for this role.
✨Tip Number 3
Familiarise yourself with the company's existing products and their online knowledge hub. Understanding their current offerings will help you articulate how you can contribute to their growth strategy during discussions.
✨Tip Number 4
Prepare to discuss your vision for the marketing strategy of the new tech product. Think about how you would leverage your past experiences to create a successful launch plan that aligns with the company's goals.
We think you need these skills to ace Head of Marketing / Growth Marketer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in growth marketing and product launch strategies. Emphasise any specific campaigns you've run on crowdfunding platforms like Kickstarter, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovative tech products and how your background aligns with the company's mission. Mention your understanding of B2C subscription models and how you can contribute to their upcoming product launch.
Showcase Relevant Experience: Provide concrete examples of past successes in marketing campaigns, particularly those involving innovative hardware or devices. Use metrics to demonstrate your impact, such as increased engagement or sales figures from previous campaigns.
Highlight Cultural Fit: Since the company values diversity and inclusion, mention any experiences that showcase your ability to work in diverse teams. This could include collaborative projects or initiatives that promote inclusivity in the workplace.
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Showcase Your Crowdfunding Expertise
Make sure to highlight your experience with Kickstarter or other crowdfunding platforms. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your ability to contribute to the company's product growth strategy.
✨Understand the Product Inside Out
Before the interview, take time to research the tech product being launched. Understand its features, benefits, and target audience. This knowledge will allow you to speak confidently about how you can market it effectively and align your strategies with the company's vision.
✨Emphasise Your Growth Marketing Skills
Prepare examples of past marketing campaigns you've led, particularly those focused on product launches. Discuss the metrics you used to measure success and how you adapted your strategies based on performance data. This will show your analytical skills and strategic thinking.
✨Demonstrate Team Leadership Potential
Even though the role currently involves working with external agencies, express your vision for building a marketing team in the future. Share your thoughts on leadership and how you would foster a collaborative environment, which is crucial for a growing company.
