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- Tasks: Create engaging content and manage social media for Mecca Bingo.
- Company: Join The Rank Group, a leader in entertainment with brands like Mecca Bingo and Grosvenor Casinos.
- Benefits: Enjoy hybrid working, creative freedom, and the chance to shape our social media presence.
- Why this job: Be part of a fun brand, drive engagement, and connect with a vibrant community.
- Qualifications: Experience in social media, creativity, and knowledge of platforms like Instagram and Facebook.
- Other info: Opportunity to collaborate with influencers and support 50 venues across the UK.
The predicted salary is between 28800 - 43200 £ per year.
Company Description
The Rank Group includes leading high street entertainment brands Mecca Bingo and Grosvenor Casinos, with venues across the UK, as well as a thriving digital business with a growing portfolio of bingo, casino, sports and slots brands. This is an exciting opportunity to join the team at a pivotal point in the strategy and provides a chance to really own the show moving forwards. You’ll quickly get to grips with the USPs of this community brand and take the key pillars around entertainment, engagement, reactive conversation and community engagement forwards in new and exciting ways. This role supports both the digital and venues business with a core focus therefore being on brand alignment and consistency, whilst being able to recognize and capitalise on the varying interests of our venues and digital customers.
Job Description
We are looking for candidates with a keen eye and passion for social media that reflect the fun and playful brand that is Mecca Bingo! We’d like to find someone who is creative and proactive with their finger on the pulse of both trends and platform updates to help us build, boost and develop our social channels!
As the Social Media Executive, you will be responsible for:
- Collating and delivering innovative and engaging content across digital and social media channels.
- Coordinating the Social Media marketing content calendar to include content, creative and campaign plans to socially support multichannel promotions and initiatives.
- Using your creative flair to develop engaging content and campaigns to support and promote the brand, pushing our social output to the next level.
- Being the point of contact for supporting retail social media activity across 50 venues and our group of in-venue social media ambassadors.
- Supporting the delivery of fantastic influencer campaigns that showcase the best of Mecca and bring our brand to life for new audiences.
- Partnering and collaborating with other departments to ensure support of relevant promotional and brand messages through social.
- Ensuring there is a strong and consistent customer experience through social media to other parts of the digital journey.
Qualifications
- A track record of building fantastic social media accounts, with a portfolio of fantastic content.
- Ideally previous experience within a social media role with a strong creative flair.
- Significant knowledge of social media channels, particularly Facebook, Instagram and YouTube.
- Experience or knowledge of Microsoft Office, Canva, Adobe Photoshop, Sprout Social and Meta Ads Manager.
- A degree in marketing, journalism, English or new media or relevant experience preferred, but not essential.
Social Media Executive employer: The Rank Group
Contact Detail:
The Rank Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Familiarise yourself with the Mecca Bingo brand and its unique selling points. Understanding their community engagement strategies and how they connect with their audience will help you tailor your approach during interviews.
✨Tip Number 2
Stay updated on the latest social media trends and platform updates. Being able to discuss recent changes or successful campaigns in your interview will demonstrate your passion and proactive nature.
✨Tip Number 3
Prepare a portfolio showcasing your best social media content. Highlight any innovative campaigns you've worked on, especially those that align with the fun and playful nature of Mecca Bingo.
✨Tip Number 4
Network with current or former employees of The Rank Group. They can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Mecca Bingo's brand identity and values. Familiarise yourself with their social media presence and the type of content they share. This will help you tailor your application to reflect their fun and playful brand.
Showcase Your Creativity: In your CV and cover letter, highlight your creative skills and provide examples of engaging content you've created in the past. If possible, include links to your portfolio or social media accounts that demonstrate your ability to build fantastic social media profiles.
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media Executive role. Emphasise your experience with platforms like Facebook, Instagram, and YouTube, and mention any relevant tools you’ve used, such as Canva or Adobe Photoshop.
Highlight Collaboration Skills: Since the role involves partnering with other departments, be sure to mention any experience you have in collaborative projects. Discuss how you’ve worked with different teams to create cohesive marketing strategies or campaigns in your application.
How to prepare for a job interview at The Rank Group
✨Showcase Your Creativity
As a Social Media Executive, creativity is key. Prepare to discuss your previous work and share examples of engaging content you've created. Bring a portfolio that highlights your best social media campaigns and innovative ideas.
✨Know the Brand Inside Out
Familiarise yourself with Mecca Bingo's brand values and USPs. Understand their target audience and how they engage with social media. This knowledge will help you demonstrate how you can contribute to their community-focused strategy.
✨Stay Updated on Trends
Be prepared to discuss current social media trends and platform updates. Show that you have your finger on the pulse by mentioning recent viral campaigns or changes in algorithms that could impact engagement strategies.
✨Collaborative Mindset
Highlight your ability to work with different departments. Discuss any past experiences where you collaborated on campaigns or projects, as this role requires partnering with various teams to ensure brand consistency across channels.
