Acquisition Manager.

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Based in the heart of Manchester, Grace Media and the Betable Group is a team with knowledge and dedication to online gaming running through its DNA. It is responsible for delivering top-class online gaming experiences for customers of over 100 online casino and bingo sites both in Great Britain and internationally. We manage everything from cutting edge marketing to regulatory compliance, from B2B account management to financial analysis, and from customer service to payments and risk. We approach all of this with an ethos of social responsibility, invention and teamwork.

As Acquisition Manager, you will be responsible for growing out our Digital Marketing strategy, execute and the day to day running of the internal Company Acquisition from SEO & PPC to developing new ways to better market our business and services.

You will work with an external Marketing Agency to drive the best possible ROI across all channels including affiliate and apps.

Responsibilities:

• Develop and implement comprehensive acquisition strategies aligned with the organisation\’s goals, ensuring effective resource allocation and achievement of acquisition milestones.
• Grow out our digital marketing strategy and execute the plan.
• Develop and oversee paid advertising Meta, LinkedIn, and other platforms.
• Manage relationships with suppliers and external stakeholders and ensuring timely delivery of goods and services.
• Conduct thorough market research to identify potential acquisition opportunities, staying informed about industry trends and competitor activities.
• Oversee budgeting and financial forecasting related to acquisitions, ensuring cost-effective strategies and adherence to financial targets.
• Collaborate with the creative team to create engaging copy, messages, and designs.
• Ensure campaigns are performance-focused and achieve KPIs.
• Stay informed about the latest trends and best practices in paid advertising.
• Analyse campaign performance and report on key metrics
• Contribute creative input and drive innovative campaign ideas.

Essential Skills:

• Strong ability to analyse data and market trends to inform decision-making processes.
• Expertise in negotiating terms and resolving conflicts to secure favorable agreements and maintain positive relationships.
• Solid understanding of budgeting, financial forecasting, and cost management to ensure effective resource allocation.
• Demonstrated ability to lead teams with integrity, aligning decision-making processes with the organisation\’s vision and mission.
• Effective verbal and written communication skills, with the ability to engage with individuals at all levels within the organization and with external partners
• Knowledge of SEO, paid media, and conversion optimization is a plus.
• Experience with CRM and email marketing tools is an advantage.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

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