Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM and loyalty campaigns to boost customer engagement and revenue.
- Company: Join National Express, a leader in transport solutions with a commitment to inclusivity.
- Benefits: Enjoy free travel, discounts for friends and family, and a supportive work environment.
- Why this job: Be part of a dynamic team driving innovation in customer engagement and loyalty.
- Qualifications: Degree holder with 3+ years in CRM, proficient in Salesforce and analytics tools.
- Other info: We welcome diverse applicants and offer adjustments throughout the recruitment process.
The predicted salary is between 36000 - 60000 £ per year.
National Express are recruiting an experienced Senior CRM Manager to join the team. Based at our Head Office in Digbeth. The successful candidate will be responsible for developing and executing successful CRM and loyalty campaigns that drive customer engagement, retention, referral and loyalty, as well as using CRM activity to generate significant revenue for the business. You will work closely with teams across the business including commercial, marketing, customer experience, product and analytics to ensure that CRM campaigns are aligned with business objectives and customer needs.
What you'll do:
- Develop and implement CRM and loyalty strategies for our Bus, Coach and Transport Solutions products
- Collaborate with commercial, marketing, product, customer experience and analytics teams to ensure that campaigns align with business objectives and customer needs
- Develop segmented customer journeys and personalised campaigns based on customer behaviour and preference, to increase engagement, retention, referral and loyalty
- Conduct A/B testing and optimisation to improve campaign performance and customer experience
- Develop and execute targeted email campaigns that drive customer engagement, increase retention and loyalty, and generate revenue growth
- Analyse campaign data to measure and report on campaign effectiveness, including KPIs such as open rates, click-through rates, conversion rates, and revenue generated
- Continuously monitor industry trends and best practices to identify opportunities for innovation and improvement in CRM campaigns
- Develop and manage campaign schedules and budgets
- Provide regular updates and reports for senior management on campaign performance and delivered ROI
- Work with external vendors and agencies as needed to support campaign development and execution such as abandoned basket retargeting
- Manage and develop the CRM team
What you'll need:
- Educated to degree level with a minimum of 3 years experience in a similar role
- Proficient in CRM platforms such as Salesforce, Marketing Cloud, Hubspot etc
- Experience with analytics tools such as Google Analytics and Adobe Analytics
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Strong understanding of email marketing best practices and regulations
- Have team management experience
What we offer in return for your hard work and commitment:
- Free Bus & Coach travel for yourself
- Complimentary coach travel for a Nominated Person or complimentary bus travel for a Spouse or Partner
- 50% discount for friends and family on full fares on our coach services
- Life Assurance
- Company pension
- Employee Assistance programme
- Private online GP service
National Express is committed to creating an inclusive workplace that reflects the diverse communities we serve and we positively encourage applications from all sectors of the community. We are a Disability Confident Committed employer and should you require any adjustments at any stage of the recruitment process please let us know.
Senior CRM Manager employer: National Express Group PLC
Contact Detail:
National Express Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with the latest CRM trends and tools, especially those mentioned in the job description like Salesforce and Hubspot. This will not only help you understand the role better but also show your enthusiasm and readiness to hit the ground running.
✨Tip Number 2
Network with professionals in the CRM field, particularly those who have experience in the transport or service industry. Engaging with them can provide insights into effective strategies and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Highlight your ability to analyse data and optimise campaigns, as this aligns closely with the responsibilities outlined in the job description.
✨Tip Number 4
Showcase your project management skills by discussing how you've successfully managed multiple projects simultaneously. This is crucial for the Senior CRM Manager role, so be ready to provide concrete examples during your discussions.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly with platforms like Salesforce or Hubspot. Emphasise your achievements in developing successful campaigns and managing teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of CRM strategies and how they can drive customer engagement and revenue. Mention specific examples from your past roles that align with the responsibilities outlined in the job description.
Highlight Analytical Skills: Since the role involves analysing campaign data, be sure to mention your experience with analytics tools like Google Analytics. Provide examples of how you've used data to improve campaign performance in previous positions.
Showcase Team Management Experience: If you have experience managing a team, highlight this in your application. Discuss your leadership style and how you've successfully developed team members in previous roles, as this is a key requirement for the position.
How to prepare for a job interview at National Express Group PLC
✨Know Your CRM Tools
Make sure you are well-versed in the CRM platforms mentioned in the job description, such as Salesforce and Hubspot. Be prepared to discuss your experience with these tools and how you've used them to drive customer engagement and revenue.
✨Showcase Your Analytical Skills
Since the role involves analysing campaign data, be ready to talk about your experience with analytics tools like Google Analytics. Highlight specific examples where your analysis led to improved campaign performance or customer insights.
✨Demonstrate Collaboration
This position requires working closely with various teams. Prepare examples of past projects where you collaborated with cross-functional teams, showcasing your communication skills and ability to align campaigns with business objectives.
✨Prepare for A/B Testing Discussions
As A/B testing is a key part of optimising campaigns, be ready to discuss your experience with this process. Share specific instances where A/B testing led to significant improvements in engagement or conversion rates.
