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- Tasks: Lead and execute digital marketing and eCommerce strategies for a premium drinks brand.
- Company: Join a dynamic drinks business with a strong growth track record in the UK market.
- Benefits: Enjoy a competitive salary, bonus, car allowance, pension, healthcare, and more perks.
- Why this job: Be part of an innovative team driving digital transformation in a thriving industry.
- Qualifications: 2-3 years of digital marketing experience in FMCG or drinks brands required.
- Other info: This hybrid role involves regular office contact in West Yorkshire.
The predicted salary is between 45000 - 58000 £ per year.
Location: Yorkshire, United Kingdom
Job Category: Other - EU work permit required: Yes
Job Reference: f27d727b9954
Posted: 02.06.2025
Expiry Date: 17.07.2025
Salary: £45-58,000 + bonus, car allowance, pension, healthcare and other benefits
Our client is a dynamic premium drinks business on an impressive commercial trajectory with a tremendous track record of growth and success in the UK On and Off Trade. To continue this impressive journey, we are now recruiting a Digital & E-Commerce Marketing Manager to join a dynamic marketing team to lead, develop and deliver the digital marketing and E-commerce strategy across the business.
Key Responsibilities:
- Own the digital marketing strategy including website management, development of social media platforms, management of brand guidelines across all online platforms and management of online marketing activations.
- Develop & implement best-in-class eCommerce marketing plans to grow sales across UK retailers including e-tailers, online specialists and leading grocery customers such as Ocado, Amazon, DrinkSupermarket, Tesco and Sainsbury’s.
- Manage Retail Media Digital Marketing Activation Providers.
- Working with the sales teams, help build & deploy the perfect e-store presence.
- Be responsible for flawless, end-to-end individual digital and eCommerce campaign planning, management & execution.
Candidate Requirements:
- Best in class, continuous, digital marketing experience working with drinks or FMCG brands.
- A minimum of 2-3 years of practical hands-on exposure to delivering excellent eCommerce digital activations for national retailers.
- Good consumer brand experience from Drinks, FMCG or other consumer goods markets.
- Excellent understanding of digital marketing concepts and best practices.
- Established social media development and tracking skills.
- Analytical mindset, strong insight leveraging abilities and critical thinking.
- Excellent communication, presentation and interpersonal skills.
Candidates must be based and eligible to work in the UK. This hybrid role will require relatively regular office contact in West Yorkshire. Candidates meeting the brief and experience requirements will be contacted within 2 weeks of their application.
Digital & eCommerce Marketing Manager employer: Fluid Fusion
Contact Detail:
Fluid Fusion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & eCommerce Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and eCommerce, especially within the drinks or FMCG sectors. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the industry through platforms like LinkedIn. Engaging with others who work in digital marketing or eCommerce can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare specific examples of successful digital marketing campaigns you've managed, particularly those that involved eCommerce strategies. Being able to discuss your hands-on experience will set you apart from other candidates.
✨Tip Number 4
Research the company’s current digital presence and identify areas for improvement. Bringing these insights to your interview can showcase your analytical mindset and proactive approach, making a strong impression on the hiring team.
We think you need these skills to ace Digital & eCommerce Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and eCommerce, particularly within the drinks or FMCG sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of consumer trends. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your analytical mindset and experience with social media management. Provide examples of successful campaigns you've managed, focusing on metrics and outcomes.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Fluid Fusion
✨Know Your Digital Marketing Fundamentals
Make sure you have a solid grasp of digital marketing concepts, especially those relevant to eCommerce. Be prepared to discuss your experience with SEO, social media management, and online marketing activations in detail.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, come ready with examples of how you've used data to drive decisions in past campaigns. Highlight any tools or methodologies you've employed to track performance and gain insights.
✨Demonstrate Your Brand Experience
Be ready to talk about your experience with drinks or FMCG brands. Share specific examples of successful campaigns you've led and how they contributed to brand growth, particularly in the eCommerce space.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to digital marketing strategies. Think through potential challenges you might face in the role and how you would address them, especially regarding managing online platforms and retail media.
