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- Tasks: Create and manage engaging social-first content for various categories.
- Company: Join the innovative team at John Lewis & Partners, a leader in retail.
- Benefits: Enjoy a hybrid working model, flexible hours, and travel expense claims.
- Why this job: Be part of a creative culture that values imagination and social impact.
- Qualifications: Experience in social media art direction and proficiency in Adobe Creative Suite required.
- Other info: This is a 12-month contract based in London with a competitive salary.
The predicted salary is between 42700 - 55000 £ per year.
Join to apply for the Social Art Director role at John Lewis & Partners.
As the Social Art Director, you are someone who is never short of creative ideas and the drive to bring them to life, with a strong understanding of how to create social-first content. You’ll ensure every brief is executed to maximize commercial impact and align with our brand standards, reflecting our brand’s creative vision. Reporting to the Senior Social Art Director and collaborating with the social team, you’ll have a background in social-first art direction and content creation, preferably within fashion, beauty, or home sectors. You will deliver innovative content across multiple categories including Womenswear, Menswear, Beauty, Home, and Tech, adapting seasonal campaigns as needed. You will create content that is imaginative, thoughtful, and brand-building, maintaining the brand’s visual tone of voice and social content best practices. A solid understanding of social platform nuances will underpin your creative work. You should be confident from concepting through to self-shooting, editing, and creating social graphics. Awareness of cultural moments, impeccable taste, and curiosity are essential. You should also understand key social metrics, using reporting and insights to inform future projects.
Key Responsibilities
- Storyboard, shoot, and edit daily content and campaigns that resonate with our online community and drive engagement.
- Manage social content from concept to post-production, ensuring brand appropriateness at each step.
- Review project metrics and adapt creative strategies to enhance engagement.
- Collaborate with social marketers and the wider content and creative teams.
- Stay updated with global cultural and social trends to foster innovative ideas.
- Work cross-functionally to adapt campaigns for social media platforms.
- Ensure high-quality, consistent content across all platforms, aligned with brand tone of voice.
- Research and present social media trends, potential collaborators, and technological innovations.
Essential Skills & Experience
- Proven experience in social media art direction.
- Experience in social-first content creation, including dynamic editing and graphic design.
- Proficiency in Adobe Creative Suite (Premiere, After Effects, Photoshop), Final Cut Pro, and familiarity with TikTok, Instagram, Facebook, Pinterest.
- Knowledge of camera operations, lighting, and post-production editing, grading, graphics, and sound.
- A portfolio showcasing social-first work, ideally within fashion, beauty, or lifestyle industries.
Desirable Skills
- Cinema 4D, Adobe Audition, Illustrator, Lightroom.
Additional Information
This is a 12-month secondment/fixed-term contract based at our London Head Office in Pimlico, with a hybrid working model. The role involves visiting John Lewis branches as needed, with travel expenses claimable. The salary ranges from £42,700 to £55,000 depending on experience. The application process includes CV and portfolio uploads, followed by a two-stage interview. We support flexible working arrangements and encourage early applications as roles may close early.
Social Art Director employer: John Lewis & Partners
Contact Detail:
John Lewis & Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Art Director
✨Tip Number 1
Familiarise yourself with John Lewis & Partners' brand identity and recent campaigns. Understanding their visual tone and social-first approach will help you tailor your ideas to align with their creative vision.
✨Tip Number 2
Showcase your knowledge of social media trends by preparing a few innovative content ideas that could resonate with their audience. This demonstrates your proactive thinking and ability to adapt to current cultural moments.
✨Tip Number 3
Network with professionals in the fashion, beauty, or home sectors. Engaging with industry peers can provide insights into what works well on social platforms and may even lead to valuable connections at John Lewis.
✨Tip Number 4
Prepare to discuss your portfolio in detail during the interview. Highlight specific projects that showcase your skills in social-first content creation and how you've used metrics to inform your creative strategies.
We think you need these skills to ace Social Art Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media art direction and content creation. Focus on your work within the fashion, beauty, or home sectors, and showcase any specific projects that align with John Lewis & Partners' brand vision.
Create a Compelling Portfolio: As a Social Art Director, your portfolio is crucial. Include examples of social-first content you've created, particularly those that demonstrate your ability to storyboard, shoot, and edit engaging campaigns. Ensure it reflects your understanding of brand tone and visual storytelling.
Craft a Strong Cover Letter: In your cover letter, express your passion for social media and creativity. Highlight your understanding of social platform nuances and how you can leverage cultural trends to create innovative content that resonates with audiences.
Showcase Your Skills: When applying, emphasise your proficiency in Adobe Creative Suite and any additional skills like Cinema 4D or graphic design. Mention your familiarity with key social metrics and how you've used insights to inform your creative strategies in past roles.
How to prepare for a job interview at John Lewis & Partners
✨Showcase Your Creative Portfolio
Make sure to bring a well-curated portfolio that highlights your best social-first work. Focus on projects that demonstrate your ability to create engaging content in the fashion, beauty, or home sectors, as this aligns with what John Lewis & Partners is looking for.
✨Understand Social Media Nuances
Familiarise yourself with the specific requirements and best practices of different social media platforms. Be prepared to discuss how you adapt content for each platform and how you stay updated with trends that can enhance engagement.
✨Prepare for Concepting and Execution Questions
Expect questions about your creative process from concept to execution. Be ready to share examples of how you've storyboarded, shot, and edited content, and how you ensure it aligns with brand standards and engages the target audience.
✨Demonstrate Your Knowledge of Metrics
John Lewis & Partners values data-driven decisions. Be prepared to discuss how you've used social metrics to inform your creative strategies in the past and how you would apply this knowledge to future projects.
