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- Tasks: Manage PPC and SEO campaigns to drive growth and optimize performance.
- Company: Join a profitable performance marketing team at Liberty London.
- Benefits: Collaborative work environment with opportunities for personal development.
- Why this job: Be part of a dynamic team that values data-driven decisions and creativity.
- Qualifications: 2-3 years of PPC experience; SEO knowledge preferred; strong analytical skills.
- Other info: Office attendance required for at least 3 days a week.
The predicted salary is between 28800 - 42000 £ per year.
Our growing and profitable performance marketing team are on the lookout for a highly organised, ambitious and strategic-thinking Digital Marketing Executive to join us with solid experience in PPC and preferably SEO.
As Digital Marketing Executive, you will be responsible for managing marketing campaigns across Paid Search and SEO and driving new channel opportunities and testing for overall KPI growth. As a highly analytical and motivated individual, you will make data-led and insight-driven decisions, while ensuring brand equity is maintained. You will work with internal and external stakeholders to ensure campaigns are fully aligned across channels and optimised to drive Liberty London’s commercial goals.
Key responsbilities
- Support in creating data driven strategies for UK and international markets to grow SEO and Paid Search channels
- Support Digital Marketing Manager in setting performance objectives
- Managing agencies and working collaboratively to lead on channel activity, spend, optimise performance and meet targets for Paid Search, SEO and Feeds
- Support Digital Marketing Manager in budgeting and forecasting for PPC and SEO
- Develop, implement and provide regular reporting on iterative testing programmes across PPC and SEO
- Collaborating with internal teams to support trade, customer and brand goals
- Delivering and utilising customer focused insights to drive channel decisions
- Delivering post-campaign analytics using media reports and partner platforms
- Working closely with internal teams and external partners to manage and optimise marketing tracking-tags, product feeds, customer feeds and SEO initiatives
- Managing and optimising working processes to reduce friction and improve efficiencies
- Sharing knowledge, expertise and learnings for SEO with internal stakeholders to drive change
- Researching and proposing additional digital marketing opportunities to grow brand awareness, acquisition and customer retention
- Connecting digital activity with in-store journeys to prove opportunity and identify scale
- Stay up to date on industry-related trends and topics
Competencies
- High attention to detail, organised, and the ability to work under tight timelines
- Demonstrable passion for working in Retail, with a commercial mind-set
- An entrepreneurial spirit with the confidence to challenge the status quo
- Confidence in interacting with senior leaders, designers, trade teams, copywriters, marketing teams, project managers and external agencies
- Ability to work autonomously or under instruction
Personal qualities & Experience
- 2-3 years of PPC (including Feeds) and preferably SEO experience
- Operational experience managing complex Paid Search accounts and good experience in technical and content SEO
- Experience in managing large budgets to drive aggressive objectives against multiple KPI’s
- International experience preferred
- Strong Excel and Google Analytics (360) skills
- 3 days minimum requirement of attendance in the office
- A demonstrable history of personal development and desire to learn
- Adwords accreditation preferred (proven experience required)
- Prior experience in using Salesforce preferred
Digital Marketing Executive - PPC & SEO employer: Liberty
Contact Detail:
Liberty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - PPC & SEO
✨Tip Number 1
Familiarize yourself with the latest trends in PPC and SEO. Stay updated on industry changes and best practices, as this knowledge will help you stand out during discussions with our team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns and their outcomes.
✨Tip Number 3
Highlight any experience you have with managing budgets and optimizing performance across multiple KPIs. This will demonstrate your ability to meet aggressive objectives, which is crucial for this role.
✨Tip Number 4
Prepare to discuss your collaborative experiences with internal teams and external agencies. We value teamwork, so sharing how you've successfully worked with others will be beneficial.
We think you need these skills to ace Digital Marketing Executive - PPC & SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC and SEO specifically. Use keywords from the job description to demonstrate that you meet the requirements and have relevant skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and retail. Mention specific campaigns you've managed and the results achieved, showcasing your analytical skills and strategic thinking.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive decisions in previous roles. Highlight any experience with Google Analytics and Excel, as these are crucial for the role.
Demonstrate Collaboration Experience: Mention instances where you've worked with internal teams or external agencies. Emphasize your ability to manage relationships and align campaigns across different channels.
How to prepare for a job interview at Liberty
✨Showcase Your Analytical Skills
As a Digital Marketing Executive, you'll need to make data-led decisions. Be prepared to discuss specific examples of how you've used analytics tools like Google Analytics to drive campaign performance and optimize results.
✨Demonstrate Your PPC and SEO Knowledge
Make sure to highlight your experience with PPC and SEO during the interview. Discuss any successful campaigns you've managed, the strategies you implemented, and the outcomes achieved. This will show your potential employer that you have the expertise they are looking for.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare to discuss how you would handle specific challenges in managing PPC and SEO campaigns, such as budget constraints or underperforming ads. This will demonstrate your strategic thinking and ability to adapt.
✨Emphasize Collaboration Skills
Since the role involves working with various stakeholders, be ready to share examples of how you've successfully collaborated with teams, agencies, or clients in the past. Highlight your communication skills and ability to align different parties towards common goals.
