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- Tasks: Drive customer loyalty through email marketing and enhance our loyalty program.
- Company: Join Women’s Best, a thriving start-up empowering women in fitness across 150 countries.
- Benefits: Enjoy flexible working hours, gym discounts, and 25 days of paid leave.
- Why this job: Be part of a mission-driven team that inspires women to be their best selves.
- Qualifications: 3+ years in CRM or loyalty management; strong email marketing skills required.
- Other info: Work in a dynamic London office with opportunities for travel.
The predicted salary is between 36000 - 50400 £ per year.
Founded in 2015, Women‘s Best is an internationally successful start-up that sells high-quality sports nutrition and apparel and which has grown to be loved by 4m+ female fans and customers across 150 countries. We sell across a number of sales channels, both 1st and 3rd party eCommerce, Retail, Wholesale and Marketplaces globally, with the UK, USA and EU being key markets for us to grow awareness and market share. Women’s Best mission is to support women on their unique fitness journeys to become healthier and stronger, physically and mentally. By providing their needs including high quality nutritional products, activewear, educational content, and a welcoming and uplifting community. We are a disrupter within the health and fitness industry and our vision is to not only be the go-to brand for female fitness, health and lifestyle but to continue to inspire and empower women around the globe to become the best version of themselves. We are currently recruiting this on-site role for our London Office: CRM CUSTOMER RELATIONSHIP MANAGER (m/f/x) full-time (40h/w) ROLE OVERVIEW As the CRM Specialist you will play a key role in driving customer loyalty and retention for our growing eCommerce business. You will leverage data-driven insights to develop and execute the roadmap and impactful CRM strategies, manage email marketing campaigns and enhance our loyalty program, working closely with the Commercial Team to deliver exceptional growth in retention and LTV. This role reports directly to the Commercial Director. YOUR TASKS: Newsletter Management: Develop and execute a comprehensive email marketing strategy alligned with overall business objectives. Execute the newsletter content calendar, ensuring timely and relevant communications with our audience. Collaborate with cross-functional teams (social media, content, design, product) to create engaging and impactful newsletter campaigns. Build and manage automated email workflows, templates, and journeys within the Emarsys platform. Analyze campaign performance metrics (open rates, click-through rates, conversion rates) to identify areas for optimization. Loyalty Program Enhancement: Assess and enhance the effectiveness of our existing loyalty program to increase customer engagement and retention. Develop innovative loyalty initiatives and rewards that align with our customers\’ values and expectations. Work closely with data analytics to segment the customer base and personalize loyalty rewards and communications. Monitor industry trends and competitor loyalty strategies to ensure our loyalty program remains competitive and appealing. Customer Retention: Implement targeted retention strategies to reduce customer churn and increase lifetime value. Leverage CRM data to identify at-risk customers, proactively address their needs, and create segmented campaigns that address different stages of the customer lifecycle. Collaborate with customer service to identify opportunities for improvement and incorporate customer insights into retention strategies. Track and report on key retention metrics, providing actionable insights and recommendations to the marketing team and senior management. YOUR PROFILE: 3+ years of experience in Customer Relationship Management, loyality program management or a related field within an eCommerce or retail environment. Bachelor’s degree in Marketing, Business Administration, or related field. Proven success in developing and executing successful email marketing campaigns. Strong understanding of CRM principles and best practices. Experience with CRM software and data analysis tools. Hands-on experience with building and executing email newsletters using Emarsys (preferred, strong ESP software experience). Project management skills, Monday preferred. Creative thinker with a customer-first mindset. Strong analytical skills, with the ability to translate data into actionable insights. Excellent communication and interpersonal skills. Ability to work independently and as a part of a team. Detail-oriented, with a high level of accuracy, and managing multiple projects simultaneously Eligible to work in the UK Able to travel (passport) GROSS SALARY: For this position, depending on qualifications and previous professional work experience, the gross annual salary for full-time starts at GBP 36,000. Attractive benefits complete the salary package. BENEFITS WITH US: Pension and private medical care scheme 25 days paid annual leave OMP Flexible working hours, WFH Days Hussle gym cooperation Fantastic employee discounts across all our products Working with an international dynamic team Opportunity to travel to Austria APPLY NOW. Join our dynamic team and take on this exciting challenge. jobs@womensbest.com *Please note that while we have created uniformity across the Group, work benefits may vary by office/ country. Applicants must be eligible to work in the specified location. Women’s Best is an equal opportunity employer. We are committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate on the basis of gender, race, colour, religion,age, disability, belief, sexual orientation, marital status, or is disadvantaged by conditions or requirements which cannot be shown. #J-18808-Ljbffr
Contact Detail:
Women's Best Recruiting Team
jobs@womensbest.com
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Specialist
✨Tip Number 1
Familiarise yourself with the Emarsys platform, as it's specifically mentioned in the job description. Understanding how to build and manage automated email workflows will give you a significant edge during the interview process.
✨Tip Number 2
Research Women’s Best and their current loyalty program. Be prepared to discuss innovative ideas for enhancing customer engagement and retention that align with their brand values during your interview.
✨Tip Number 3
Brush up on your data analysis skills, particularly in relation to CRM metrics. Being able to demonstrate how you've used data to drive customer retention strategies in the past will showcase your analytical capabilities.
✨Tip Number 4
Network with professionals in the eCommerce and CRM fields, especially those who have experience in the health and fitness industry. This can provide valuable insights and potentially lead to referrals that could help you land the job.
We think you need these skills to ace Customer Relationship Management Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Customer Relationship Management and email marketing. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of how you've successfully managed CRM strategies or email campaigns in the past.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive customer retention or improve marketing campaigns. This aligns with the company's focus on data-driven insights.
Highlight Team Collaboration: Since the role involves working closely with cross-functional teams, include examples of successful collaborations in your application. This will show that you can work well in a team environment, which is crucial for this position.
How to prepare for a job interview at Women's Best
✨Know Your CRM Tools
Familiarise yourself with CRM software, especially Emarsys, as it's mentioned in the job description. Be prepared to discuss your experience with these tools and how you've used data to drive customer engagement.
✨Showcase Your Email Marketing Success
Prepare examples of successful email marketing campaigns you've executed in the past. Highlight metrics like open rates and conversion rates to demonstrate your impact on customer retention.
✨Understand Customer Loyalty Programs
Research effective loyalty programs and be ready to discuss innovative ideas you could bring to enhance Women’s Best's existing programme. Show that you understand what drives customer loyalty in the fitness and health industry.
✨Demonstrate Analytical Skills
Be ready to talk about how you've used data analysis to inform your strategies. Prepare to discuss specific instances where your insights led to improved customer retention or engagement.
