Sales Support/Director to Director

Parkinson | Lee Executive Search is retained on a confidential assignment to appoint a Sales Director for a long-established UK manufacturing group supplying a range of building products into the merchant and construction markets. The business is well-recognised in its sector, with established customer relationships and a strong platform for growth through strategic development and cross-sell potential across the wider group. This is a high-impact, senior leadership role reporting to the Group Managing Director, with full responsibility for shaping and delivering the commercial strategy across the UK. The successful candidate will lead a national sales team, drive direct engagement with key customers, and work cross-functionally to align commercial and operational delivery. Lead and restructure the national sales function, covering internal and external teams Take full ownership of sales strategy, revenue delivery, and performance management Drive a culture of accountability, field-based selling, and commercial discipline We are looking for a proven sales leader with deep expertise in the UK building products market and a strong merchant channel background. A clear record of delivering commercial growth through both team leadership and hands-on customer engagement Experience restructuring and managing sales teams to drive performance and accountability A commercial mindset with the ability to identify new revenue streams, cross-sell opportunities and margin improvement It offers the opportunity to lead meaningful change and shape the commercial future of a key division.