Commercial Marketing Officer

This role sits within their wider marketing team. Its specific focus is to develop and deliver marketing campaigns that promote their commercial activities to both business and customer stakeholders with the ultimate objective of boosting revenue and engagement. Our client is a dynamic contemporary arts centre and independent charity based in Birmingham. Its mission is to make art an important part of people's lives.

This role will work closely with all of the individual commercial teams and the wider marketing team to support the delivery of sales targets and positive profile that ultimately benefit the charity.

You’ll deliver dynamic, multi-channel marketing campaigns that shine a spotlight on their commercial offer – captivating both corporate clients and everyday visitors. Your work will directly boost engagement, revenue, and, ultimately support their wider charitable mission.

This role sits at the heart of their Marketing Team, with strong ties to their commercial teams across catering, retail and venue hire.

• To measurably increase profile, awareness and engagement relating to their commercial activities (Business to Business, B2B) and Business to Consumer, B2C).
• To initiate and deliver comprehensive digital and offline marketing campaigns and tactics in line with their Business Plan and strategic priorities.

To work closely with the Head of Marketing and Head of Trading and relevant teams to:

• Contribute to the development and delivery of their commercial marketing plans, aligning with their wider marketing activities and brand guidelines.
• Define and segment target audiences – both business and customers – and reach them through the most effective marketing channels.
• Work proactively with their artistic team to identify opportunities for commercial activities that add value to customer experience, flagging these for consideration by the commercial teams and devising/delivering related B2C campaigns to drive return on investment (ROI).
• Develop their commercial Customer Relationship Management (CRM) system and leverage customer behaviour insights to drive loyalty, repeat visits, and meaningful engagement.
• Analysing CRM data, particularly in relation to booking behaviours, to capitalise on opportunities to support client loyalty, retention and repeat bookings (including memberships).
• Develop high quality digital/offline assets to support the full client/booking journey.
• Monitor key metrics – socials engagement, footfall, new leads, repeat bookings and conversion - and adapt strategies to maximise impact.
• To work with external suppliers e.g. printers, mailing houses, designers and advertisers to secure and fulfil high quality opportunities at competitive rates.
• To assist in the smooth running of the department, adhering to agreed financial and administrative systems and budgets.

Champion them as a premium venue for conferences, meetings and creative event hires. Create compelling content for B2B promotion of their venue hire offer, prioritising meetings and conferencing. These may include activities such as:

• Developing regular targeted B2B marketing campaigns via email marketing, LinkedIn content, case studies and print in close liaison with the commercial hires team and measuring effectiveness through ROI and related analytics.
• Keeping their venue hire web content fresh, engaging and up to date, including putting hire events live and keeping food menus and venue hire packages up to date.
• Maintain their presence across relevant venue hire listings, directories and event platforms.

Devise and deliver comprehensive and compelling on-site and digital marketing campaigns to support targeted B2C promotion of their catering and retail offer, driving engagement and sales to support key operational periods (such as school holidays) and measuring effectiveness through ROI and related analytics. These activities may include:

• Sourcing and producing high quality signage/point of sale display, seasonal menu designs, promotional print, direct mail in line with their brand guidelines.
• Tailoring marketing assets to enhance customer experience of their catering and retail offer, recognising the different motivations of each customer segment.
• Ensure the Food & Drink and Retail sections of their website are always looking their best and showcasing what’s new in an appealing way.
• Engaging with local influencers, community groups and potential promotional partners to enhance reach and credibility.

• A creative, organised and data-savvy marketer with experience running integrated campaigns.
• Understanding of both B2B and B2C marketing landscapes and can pivot between them with ease.
• Experience of B2B marketing, particularly in promoting services to corporate or professional audiences.
• Experience of developing and delivering B2C marketing campaigns, ideally within hospitality, retail, or cultural sectors.
• Knowledge and experience of CRM systems.
• Knowledge and experience of design packages, ideally Adobe Creative Suite and Canva.
• Knowledge and experience of Google Analytics and social media analytics.
• Knowledge and experience of search engine and website optimisation techniques.
• Strong copywriting and content creation skills.
• A collaborative and proactive approach, who thrives on cross-functional working and clear communication.
• Passionate about arts, culture, and community – and excited by the idea of contributing to a charitable cause through commercial success.

• Strong up-to-date knowledge of cultural and hospitality sectors in Birmingham and the region, including key influencers, drivers, challenges, opportunities.
• Good knowledge of LinkedIn.
• Knowledge and experience of bulk email software.

All staff are expected to further, promote, and ensure the implementation of, the equal opportunities and diversity policies of their organisation. They are committed to creating an inclusive environment where individuals of all backgrounds, identities, and abilities feel valued, respected, and empowered to contribute their best work. They are also committed to ensuring their people are a reflection of the communities they serve. They ensure that their recruitment and promotion processes are fair and open to all.

This job description outlines the principal responsibilities and duties of the post holder. It is not meant to be, nor is it, an exhaustive list of specific responsibilities and duties. The post holder will be expected to undertake any other duties which could reasonably be expected as being within the remit of the post and which arise out of changes in legislation, regulations, orders, rules and working practices, methods and procedures and reviews, as directed from time to time.

Whilst they recognise the development of AI in the modern workplace, they would encourage you to take the time to complete your application without the use of AI; no generative AI tool can create the personal touch that you can inject into your own application.

If you’d like to find out more, they invite you to join members of their marketing team for an online information session Wednesday 2 July at 6pm. They will talk about the role, what a work week may entail and other events and duties the role will engage with. At the end of the session, there will be an opportunity for questions.

All applications must be received no later than 9am Monday 7 July 2025. Late applications will not be considered.

Shortlisted candidates will be informed at the latest by Thursday 10 July 2025.

Shortlisted candidates will be invited to interview on Tuesday 15 July 2025.