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- Tasks: Lead strategic communications and marketing for a housing association, enhancing engagement and reputation.
- Company: West Kent is dedicated to providing affordable homes and improving community wellbeing.
- Benefits: Enjoy flexible leave, health cash plans, generous pension, and support for personal development.
- Why this job: Join a passionate team making a real difference in people's lives while having fun at work.
- Qualifications: Significant experience in senior communications or marketing roles, with a passion for community impact.
- Other info: Applications require a CV and supporting statement; closing date is 10 July 2025.
The predicted salary is between 52800 - 79200 £ per year.
At West Kent, we believe that a good home is a foundation for getting on in life; our core purpose is to help the many people for whom a good home (to rent or buy) is too expensive. We understand the positive impact of investing in our communities and work alongside residents and partners to tackle inequalities, increase opportunities and promote wellbeing. We want our customers to have a positive experience regardless of who they are, where they live or how and when they choose to interact with us.
We're looking for a dynamic Head of Communications and Marketing to lead the strategic direction and delivery of all communications, marketing and brand activity across the organisation.
About Us
At West Kent we're passionate about the role a housing association can play in society and believe the values of an organisation are what makes it special. Our vision is to deliver great places to live and space for people to grow. Our values guide us to how we do things from delivering on our promises, working with honesty, integrity, and flexibility, showing compassion and self-awareness, as well as a commitment to learning and equally important working hard and having fun. We own and manage around 8,700 homes in Kent and have an ambition to grow to 10,000 homes by 2030.
The Role
As Head of Communications and Marketing, you will lead the strategic direction and delivery of all communications, marketing, and brand activity across the organisation. You will ensure that our voice is clear, consistent, and compelling, both internally and externally, supporting our strategic plan objectives, enhancing our reputation, and deepening engagement with residents, colleagues, stakeholders, and the public. You'll lead a talented team and work closely with senior leaders to align messaging and activity with our mission and values.
We're looking for someone who:
- Has significant experience in a senior communications or marketing leadership role within a complex organisation like a housing association, and has a passion for making a difference to residents.
- Has a successful track record of developing and delivering long term, integrated strategy in collaboration with others.
- Can lead and inspire a high performing team and foster a culture of creativity, collaboration and continuous improvement.
- Has a deep understanding of digital communications and audience engagement, along with the technical capability to support the delivery of our channel shift objectives.
- Can work collaboratively to gain understanding and insight into our front-line services to provide relevant and evolving communications.
- Shares and models our values.
What We Offer
We offer a great package which includes generous pension and life cover, health cash plan, flexible leave package including an additional three days leave for our Christmas closure, paid time off to volunteer, a commitment to support your development and an annual grant to support your wellbeing. Please see our website for more details about our benefits package.
Application Information
We will only consider applications submitted with a full CV and completed supporting statement. If you cannot see the job description attached to this advert, please refer to our website www.westkent.org/vacancies.
Advert Closing Date: midday on 10 July 2025
Stage One Interviews: 21 July 2025
Stage Two Interviews: 28 July 2025
Locations
Head of Communications and Marketing in Sevenoaks, Kent employer: West Kent Housing Association
Contact Detail:
West Kent Housing Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Communications and Marketing in Sevenoaks, Kent
✨Tip Number 1
Research West Kent thoroughly before your interview. Understand their mission, values, and recent projects. This will help you align your answers with their goals and demonstrate your genuine interest in the organisation.
✨Tip Number 2
Prepare to discuss your previous experience in leading communications and marketing strategies. Be ready to share specific examples of how you've successfully engaged audiences and improved brand visibility in similar organisations.
✨Tip Number 3
Showcase your understanding of digital communications by discussing current trends and tools. Highlight any innovative campaigns you've led that utilised digital platforms effectively to engage with diverse audiences.
✨Tip Number 4
Emphasise your leadership style and how you foster a collaborative team environment. Be prepared to share how you've inspired creativity and continuous improvement within your teams in past roles.
We think you need these skills to ace Head of Communications and Marketing in Sevenoaks, Kent
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements for the Head of Communications and Marketing position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Supporting Statement: Write a strong supporting statement that showcases your passion for the role and the housing sector. Use specific examples from your past experiences to demonstrate your leadership skills and strategic thinking.
Highlight Relevant Experience: Ensure your CV emphasises your significant experience in communications or marketing leadership roles, particularly within complex organisations. Include metrics or achievements that illustrate your success in previous positions.
Align with Their Values: In both your CV and supporting statement, reflect on how your personal values align with those of West Kent. Show that you understand their mission and are committed to making a positive impact in the community.
How to prepare for a job interview at West Kent Housing Association
✨Understand the Organisation's Values
Before your interview, take some time to familiarise yourself with West Kent's values and mission. Be prepared to discuss how your personal values align with theirs and provide examples of how you've demonstrated similar principles in your previous roles.
✨Showcase Your Strategic Thinking
As the Head of Communications and Marketing, you'll need to demonstrate your ability to develop and implement long-term strategies. Prepare to discuss specific strategies you've successfully executed in the past, focusing on collaboration and measurable outcomes.
✨Highlight Your Leadership Skills
This role requires leading a talented team, so be ready to share your experiences in team management. Discuss how you've inspired creativity and collaboration within your teams, and provide examples of how you've fostered a culture of continuous improvement.
✨Demonstrate Digital Savvy
Given the emphasis on digital communications, ensure you can speak confidently about your experience with various digital platforms and audience engagement strategies. Be prepared to discuss how you've used technology to enhance communication efforts in previous roles.
