Ecommerce SEO Manager – Good Housekeeping / Cosmopolitan

At Hearst UK, there’s always more to the story. Join us as our new Ecommerce SEO Manager – Good Housekeeping / Cosmopolitan to start the next chapter in your career. We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

ABOUT THE ROLE

We are looking for a creative and ‘in the know’ talented Ecommerce SEO Manager to work with our top record-breaking brands. From millennials to fashionistas and pop culture enthusiasts, you will be able to help shape content strategy each day. Working directly with our SEO team, Ecommerce team, and Good Housekeeping/Cosmopolitan Editors and writers, you’ll get a front row view of the latest trends and hottest new product reviews.

Key Responsibilities:

• Assist the SEO Director and Ecommerce Director in the planning and implementation of the Ecommerce SEO strategy on Good Housekeeping/Cosmopolitan.
• Mentor, develop and manage junior members of the SEO team.
• Develop and facilitate implementation of our SEO strategy internationally.
• Anticipate and plan for technological and behavioral changes in buying patterns and how it relates to Search.
• Implement the SEO content strategy for the site that seamlessly mixes into its editorial calendar and tone of voice.
• Inputting keyword ideas that drive affiliate revenue, competitor content, and keyword gaps, spotting emerging trends, seasonal opportunities, and innovative takes on what’s trending on the web, news, and social platforms.
• Optimize content regularly and work with the commercial, affiliate, and Ecommerce content editors to formulate and plan strategies around tentpole events such as Black Friday and Prime Day.
• Create ad-hoc reports for the editorial teams based on what’s trending on Google.
• You will work directly in our CMS (Content Management System) updating content, meta titles and descriptions, URLs, optimizing internal linking, creating aggregated content pages, etc.
• Manage initiatives to increase reader trust and ensure content meets Google's E-A-T guidelines, such as author bios & pictures of testing.
• Interrogate monthly reports, Google Analytics, and communicate wins and learnings.
• Conduct deep dive analysis to inform further strategy decisions.
• Keep track of our Ecommerce articles’ rankings and report on significant changes.
• Live and breathe all things Search. Stay on top of the industry, test out new product features, and ensure we are always playing nicely with every algorithm update.
• Effectively and proactively communicate to a wide range of internal and external stakeholders.
• Be an ambassador of Hearst UK and its values.
• You may be required to undertake such further duties as your skills, qualifications, and experience allow and/or as may be assigned to you from time to time.

ABOUT YOU

• Proven hands-on SEO experience.
• Commercial mindset.
• Experience working in an affiliate-focused business.
• Currently in a primarily SEO-focused role.
• Knowledge of on-page ranking factors.
• Extensive keyword research experience.
• Understanding of seasonal keyword changes.
• Experience recommending/creating Search-specific content.
• Excellent communication skills; verbal and written.
• Strong analytical skills.
• Must be able to collaborate and foster positive relationships with colleagues.
• A commercial mind-set, consistently focused on driving revenues.
• Must have a passion to stay current on SEO.
• Experience with Google Search Console.
• Experience working with an enterprise-level CMS.
• Google Analytics.
• Willingness to develop and expand knowledge of SEO and useful tools including Excel.
• Affiliate and/or Ecommerce experience.
• Understanding of affiliate metrics preferred.
• Experience and interest in Home/Tech/Fashion/Beauty/Lifestyle is a plus.

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well, and live well including: 25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro-rated for part-time or fixed-term employees. Hybrid working. Discounted gym membership. Healthcare cash plan. Spend a charity day with your favourite good cause. Life assurance and pension scheme. Regular socials and more!

There’s more to your story than you imagine. And the next chapter begins right here. Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents, and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration, and innovation that come with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.