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For Companies At a Glance
- Tasks: Lead measurement and insights for top advertisers, driving performance improvements through innovative strategies.
- Company: Join Snap Inc, a tech company revolutionising communication through the power of the camera.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and creativity.
- Why this job: Be part of a dynamic team shaping the future of digital advertising and making a real impact.
- Qualifications: Bachelor’s degree in a quantitative field and 5+ years in advanced analytics required.
- Other info: Ideal for those passionate about data-driven marketing and eager to influence major brands.
The predicted salary is between 43200 - 72000 £ per year.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Ads Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers.
We’re looking for a Group Manager to join our Measurement Team at Snap Inc!
What you’ll do:
- Responsible for measurement and insights work for the UK, focusing on our app/web DR advertisers.
- Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
- Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.
- Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
- Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team.
- Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.
- Build measurement capability and advocacy across your market and with cross-functional partners.
- Directly interface with sales executives to influence prioritization, positioning, and ways of working.
- Regularly provide strategic input to key XFN partners including sales, product marketing, and product management.
Knowledge, Skills & Abilities:
- Ability to structure and conduct analyses to generate insight and recommendations.
- Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders.
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
- Subject matter expertise in at least one of the following areas; conversion lift, brand lift, or econometrics modeling.
- Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
- Proficiency with advanced analytical tools (e.g. SQL, R, SAS).
- Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.
- Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap.
- A strong understanding of Snapchat and the digital advertising and measurement ecosystem.
Minimum Qualifications:
- Bachelor’s degree in a quantitative or business field or equivalent years of experience.
- 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.
- Experience with ads measurement.
Preferred Qualifications:
- Advanced degree in business, math, economics, engineering or a related field.
- Direct work experience with top performance or brand advertisers.
- Experience with ads measurement for one or more of the following verticals: ecommerce, technology, entertainment, travel, telco, or finance.
- Experience building and influencing client or partner relationships.
- Experience with team or peer leadership and development.
Group Manager, Marketing Science UK employer: S.N.A.P. (SPECIAL NEEDS ADVENTURE PLAYGROUND) LTD
Contact Detail:
S.N.A.P. (SPECIAL NEEDS ADVENTURE PLAYGROUND) LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Manager, Marketing Science UK
✨Tip Number 1
Familiarise yourself with Snap Inc's products and advertising solutions. Understanding their unique selling points and how they differentiate from competitors will help you articulate your insights and recommendations effectively during interviews.
✨Tip Number 2
Network with current or former employees of Snap Inc, especially those in the Marketing Science team. They can provide valuable insights into the company culture and expectations for the Group Manager role, which can give you an edge in discussions.
✨Tip Number 3
Stay updated on the latest trends in digital advertising and measurement. Being able to discuss recent developments or case studies related to ads efficacy and measurement will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to showcase your analytical skills through practical examples. Be ready to discuss specific projects where you've successfully applied advanced analytical tools and methodologies to drive performance improvements for advertisers.
We think you need these skills to ace Group Manager, Marketing Science UK
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Group Manager position at Snap Inc. Tailor your application to highlight relevant experiences that align with their focus on measurement and insights.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in advanced analytics and measurement, particularly within technology or media sectors. Mention specific projects where you've successfully driven performance improvements for advertisers.
Showcase Analytical Skills: Demonstrate your proficiency with analytical tools like SQL, R, or SAS in your application. Provide examples of how you've used these tools to generate insights and recommendations that influenced business decisions.
Communicate Clearly: Ensure your application materials are clear and concise. Practice presenting your insights and recommendations as if you were addressing senior stakeholders, as this is a key skill for the role.
How to prepare for a job interview at S.N.A.P. (SPECIAL NEEDS ADVENTURE PLAYGROUND) LTD
✨Understand the Company and Its Products
Before your interview, make sure you have a solid understanding of Snap Inc. and its advertising platform. Familiarise yourself with their products, especially how they leverage measurement and insights to drive performance for advertisers.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with advanced analytics and measurement. Highlight specific projects where you've used tools like SQL, R, or SAS to derive insights and improve advertising performance.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of examples where you've developed strategies or conducted analyses that led to measurable improvements in advertising outcomes.
✨Communicate Clearly and Confidently
Since the role involves presenting insights to senior stakeholders, practice articulating your thoughts clearly. Use concise language and be ready to explain complex concepts in an understandable way.
