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- Tasks: Lead brand strategy and digital initiatives for a 6-month maternity cover role.
- Company: Join a dynamic team focused on enhancing brand presence and digital engagement.
- Benefits: Enjoy a structured work schedule with potential for professional growth and development.
- Why this job: Be part of a crucial phase in brand evolution while making impactful changes.
- Qualifications: Degree in Marketing or Mass Communications with 8 years of relevant experience required.
- Other info: Immediate starters preferred; only shortlisted candidates will be contacted.
The predicted salary is between 36000 - 60000 £ per year.
Working Location: Labrador Park
Working Hours: Mon – Thu: 8.30am – 6pm, Fri: 8.30am – 5.30pm
Contract Duration: 6 months
About the Role: We are seeking an experienced Brand and Digital professional to provide maternity coverage for our Team Lead position. This strategic role will drive the brand enhancement and digital initiatives during a crucial implementation phase of our enhanced brand strategy, while managing our expanding digital ecosystem.
Job Responsibilities:
- Brand Implementation & Engagement
- Spearhead the implementation of enhanced brand architecture framework, including:
- Brand attribution framework deployment
- New design system rollout for sub-brands
- Development of comprehensive brand manifesto
- Creation of practical implementation playbooks
- Targeted training workshops
- Brown bag sessions
- Stakeholder engagement initiatives
- Digital Platform Leadership
- Co-lead the corporate website management
- Orchestrate content strategy and user experience improvements across the digital ecosystem
- Drive the enhancement and integration of digital touchpoints
- Develop and implement SEO strategy across web assets
- Continue to shape and execute TechNews content strategy and growth with the support of SEO/content agency and freelance writers
- Oversee end-to-end CRM implementation, including:
- System architecture and workflow design
- User adoption and training
- Database management and optimisation
- Manage quarterly brand health tracking initiatives / research
- Translate data insights into actionable communications and content strategies
- Implement comprehensive tracking and attribution systems across digital platforms
- Design measurement frameworks for digital initiatives
Job Requirements:
- Degree in Marketing, Mass Communications or other relevant field of studies.
- At least 8 years of relevant experience in digital marketing and brand management.
- Experience in large-scale brand implementation projects, digital platform management, training and change management, and team leadership.
- Immediate starters are preferred.
- Able to commit for 6-months maternity cover.
We regret to inform that only shortlisted candidates will be notified.
[GOVT] Assistant Director, Marketing and Communications (Maternity Cover) – JL employer: APBA TG HUMAN RESOURCE PTE. LTD.
Contact Detail:
APBA TG HUMAN RESOURCE PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [GOVT] Assistant Director, Marketing and Communications (Maternity Cover) – JL
✨Tip Number 1
Familiarise yourself with our brand's current initiatives and digital ecosystem. Understanding our existing strategies will help you demonstrate how your experience aligns with our goals during any discussions.
✨Tip Number 2
Network with professionals in the marketing and communications field, especially those who have experience in brand implementation and digital management. This can provide you with insights and potentially valuable connections that could support your application.
✨Tip Number 3
Prepare to discuss specific examples of your past work in brand enhancement and digital strategy. Highlighting measurable outcomes from previous projects can showcase your ability to drive results in a similar role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and brand management. Being knowledgeable about current best practices will not only impress us but also show your commitment to continuous learning in this fast-paced industry.
We think you need these skills to ace [GOVT] Assistant Director, Marketing and Communications (Maternity Cover) – JL
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Highlight your relevant experience in brand management and digital marketing that aligns with the role.
Tailor Your CV: Customise your CV to reflect your experience in large-scale brand implementation and digital platform management. Use specific examples that demonstrate your skills in stakeholder management and content strategy.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and communications. Address how your background makes you an ideal candidate for this maternity cover position, and mention your immediate availability.
Highlight Relevant Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For instance, discuss successful brand initiatives you've led or improvements in digital engagement metrics you've achieved.
How to prepare for a job interview at APBA TG HUMAN RESOURCE PTE. LTD.
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly understand the company's brand strategy and digital initiatives. Familiarise yourself with their current branding efforts and think about how you can contribute to enhancing them during your tenure.
✨Showcase Your Digital Expertise
Prepare to discuss your experience in managing digital platforms and content strategies. Be ready to share specific examples of how you've improved user experience or driven engagement through digital channels in your previous roles.
✨Demonstrate Stakeholder Management Skills
Since this role involves complex stakeholder management, come prepared with examples of how you've successfully navigated diverse operational needs while ensuring brand consistency. Highlight any training or engagement initiatives you've led.
✨Be Data-Driven
The role requires translating data insights into actionable strategies. Be ready to discuss your experience with data analytics and how you've used insights to shape communications or content strategies in the past.
