[GOVT] Assistant Director, Marketing and Communications (Maternity Cover) – JL

Working Location: Labrador Park Working Hours: Mon – Thu: 8.30am – 6pm, Fri: 8.30am – 5.30pm Contract Duration: 6 months About the Role: We are seeking an experienced Brand and Digital professional to provide maternity coverage for our Team Lead position. This strategic role will drive the brand enhancement and digital initiatives during a crucial implementation phase of our enhanced brand strategy, while manging our expanding digital ecosystem. Job Responsibilities: Brand Implementation & Engagement · Spearhead the implementation of enhanced brand architecture framework, including: o Brand attribution framework deployment o New design system rollout for sub-brands o Development of comprehensive brand manifesto o Creation of practical implementation playbooks · Design and execute an organisation-wide brand adoption programme through: o Targeted training workshops o Brown bag sessions o Stakeholder engagement initiatives · Lead complex stakeholder management across divisions to ensure brand consistency while addressing diverse operational needs Digital Asset Management & Optimisation · Digital Platform Leadership o Co-lead the corporate website management o Orchestrate content strategy and user experience improvements across the digital ecosystem o Drive the enhancement and integration of digital touchpoints Content & CRM Excellence o Develop and implement SEO strategy across web assets o Continue to shape and execute TechNews content strategy and growth with the support of SEO/content agency and freelance writers o Oversee end-to-end CRM implementation, including: § System architecture and workflow design § User adoption and training § Database management and optimisation Data Analytics & Insights · Manage quarterly brand health tracking initiatives / research · Translate data insights into actionable communications and content strategies · Implement comprehensive tracking and attribution systems across digital platforms · Design measurement frameworks for digital initiatives Job Requirements: · Degree in Marketing, Mass Communications or other relevant field of studies. · At least 8 years of relevant experience in digital marketing and brand management. · Experience in large-scale brand implementation projects, digital platform management, training and change management, and team leadership. · Immediate Starters are preferred. · Able to commit for 6-months maternity cover. We regret to inform that only shortlisted candidates will be notified. Justin Lee Registration No: R22107715 APBA TG Human Resource Pte Ltd EA License: 14C7275 #J-18808-Ljbffr