Brand and Marketing Lead

Role: Influencer Marketing Lead (Sport) Location: London (Office-based) A new creator-focused sports content company is seeking an experienced influencer marketing professional to lead its campaign and talent partnership division. Working across platforms like YouTube, TikTok, and Instagram, the business partners with creators, athletes, and public figures to deliver high-impact campaigns for major brands. This is a leadership opportunity for someone passionate about sport, particularly football, who understands the creator landscape and knows how to deliver culturally relevant campaigns that connect with fans. Oversee strategy, development, and execution of creator and talent-led campaigns Build and manage a high-performing team across creator relations, delivery, and talent partnerships Source and negotiate with top-tier talent across digital and sport, including football personalities and creators Manage campaign budgets and ensure delivery meets performance targets and client expectations Collaborate with creative, production, and strategy teams to execute integrated campaign plans Use performance data and feedback to continuously improve delivery and results Build and maintain a strong network across the UK sports and creator space Background in influencer marketing or talent-led brand campaigns, ideally in sport Strong knowledge of football and the wider UK sports landscape Connected within the creator economy, with access to agents, managers, and talent across platforms Ability to balance creative thinking with commercial delivery and clear client outcomes Passionate about sport, talent, and delivering culturally relevant campaigns london ) for Jobs & Industry News We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender.