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For Companies At a Glance
- Tasks: Manage partnerships with sportswear brands and drive their marketing strategies.
- Company: ASOS is a global online fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy a creative work environment, inclusive culture, and opportunities for personal growth.
- Why this job: Join a dynamic team shaping innovative marketing campaigns in the fast-paced fashion industry.
- Qualifications: Experience in digital marketing, client relations, and a passion for fashion is essential.
- Other info: Flexible working arrangements and support for diverse needs throughout the hiring process.
The predicted salary is between 36000 - 60000 £ per year.
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
About ASOS Media Group
A dedicated brand partnerships team, ASOS Media Group works with our strategic brands across all ASOS audience touch points. The ASOS Media Group team has grown significantly over the last few years working directly with our partner brands, collaborating with ASOS’s design, creative, fashion, production and commercial retail teams to implement impactful, effective and strategic marketing campaigns on and off ASOS’s owned and operated properties.
The Details
As an expert consultant in this fast-evolving business your responsibility will be for a portfolio of our Sportswear brand. Many of these brands will be new to running retail media campaigns with AMG and your role will be to onboard them, and grow their product sales revenues. You will own the marketing and media relationship with your brands, holding direct relationships, working closely to understand your brands’ objectives and needs aimed at growing their businesses with ASOS. Close alignment with ASOS’s retail stakeholders will benefit your brands and is also crucial.
You will work closely with your brands’ marketing decision makers to define and implement digital marketing strategies and tactics using ASOS’s entry level suite of advertising products (Sponsored Ads and Display Ads). You will be fully responsible for your brand portfolio’s advertising revenue and pipeline and lead your brand partner relationships with the support of the wider ASOS Media Group team of account managers, creative design and production, ad operations, and insight/analytics teams.
With your knowledge of the fashion and digital advertising industry coupled with an understanding of your brand partners’ needs you will build solutions to support achievement of their goals and your objectives. You will have the range of ASOS’s current and future advertising product suite at your disposal to build marketing plans for your brand partner clients mainly using sponsored ads and display ads, but could expand to social media, targeted mobile and email communications, through to our flagship ‘ASOS Creates’ creative solutions. This combined with a developing audience targeting and measurement proposition provide exciting marketing solutions for your brand partners.
Qualifications About You
- Experience with Sponsored Ads and Display Ads is essential
- A good level of experience in a client facing digital marketing / sales role
- Proven track record in building and managing multiple client and internal company relationships
- Marketing skills (preferably digital marketing) & experience in Fashion, Sports and Face & Body retail categories
- An understanding of brands' marketing and media strategies
- An understanding of the technical foundations of digital advertising
- Proven track record within a target driven environment
- Ability to juggle multiple tasks and clients simultaneously
- Strong written and verbal communication and persuasion skills, and a great presenter
- Strong attention to detail, highly organised with the ability to manage multiple projects and objectives simultaneously
- High levels of digital literacy are mandatory; PC literate (Microsoft Office inc. advanced Excel).
- Self-motivated team player, enthusiastic, and a tenacious attitude
- Ability to influence others to set and achieve goals and deadlines
- Calm temperament
Partnership Manager (Sportswear) - ASOS Media Group employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnership Manager (Sportswear) - ASOS Media Group
✨Tip Number 1
Familiarise yourself with ASOS's brand values and culture. Understanding their commitment to inclusivity and creativity will help you align your approach during interviews and discussions, showcasing how you can contribute to their mission.
✨Tip Number 2
Network within the fashion and digital marketing industries. Attend relevant events or webinars where ASOS representatives might be present. Building connections can give you insights into the company and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in sportswear and digital advertising. Being knowledgeable about current market dynamics will allow you to speak confidently about how you can drive results for ASOS Media Group.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed client relationships and executed digital marketing strategies in the past. Tailoring your experiences to reflect the needs of ASOS will demonstrate your suitability for the role.
We think you need these skills to ace Partnership Manager (Sportswear) - ASOS Media Group
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with Sponsored Ads and Display Ads. Showcase any previous roles where you've managed client relationships or worked within the fashion or sportswear sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fashion and digital marketing. Mention specific examples of how you've successfully implemented marketing strategies in past roles, and explain why you're excited about the opportunity at ASOS Media Group.
Showcase Your Communication Skills: Since strong written and verbal communication skills are essential for this role, ensure that your application is clear, concise, and free of errors. Use persuasive language to demonstrate your ability to influence and engage stakeholders.
Highlight Your Organisational Skills: Given the need to juggle multiple tasks and clients, emphasise your organisational abilities in your application. Provide examples of how you've managed multiple projects simultaneously and met deadlines in a fast-paced environment.
How to prepare for a job interview at ASOS.com
✨Know Your Brands
Familiarise yourself with the sportswear brands you'll be working with. Understand their marketing strategies, target audiences, and recent campaigns. This will help you demonstrate your knowledge and show how you can add value to their business.
✨Showcase Your Digital Marketing Skills
Be prepared to discuss your experience with Sponsored Ads and Display Ads in detail. Highlight specific campaigns you've worked on, the results achieved, and how you can leverage ASOS's advertising products to benefit your brand partners.
✨Demonstrate Relationship Management
ASOS values strong client relationships, so be ready to share examples of how you've successfully built and managed client partnerships in the past. Emphasise your communication skills and ability to understand and meet client needs.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and how you handle multiple tasks. Prepare scenarios where you've had to juggle various projects or clients, and explain how you prioritised and achieved your goals.
