Retail Media Specialist - Boots UK

Location: Nottingham, London or Manchester

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

Overview: Are you passionate about pushing retail media? Managing and driving forward exciting and innovative projects within Boots across both physical and digital mediums? We’re looking for a Retail Media Specialist who will own the delivery of our new retail media channels in Boots. From the delivery of new media inventory to Boots, collaborating with the wider business on how this inventory can be maximised but also working closely with our retail media partners across both data and media. This role will be responsible for delivering new retail media channels, including commercialisation and subsequent evolution; working closely with the Retail Media Manager and key internal stakeholders to ensure release and ongoing execution of activity.

Key Responsibilities:

• Hands-on and day-to-day management of the delivery of key new retail media channels for Boots; supporting on the retail media planning and leading on the delivery and reporting.
• Working across a range of technical delivery teams and third-party partners to manage timelines, deliverables, and key project milestones.
• Weekly reporting on performance and project deliverables and milestones.
• Utilizes martech to support the delivery of effective campaigns; works closely with BMG data science teams to drive mass personalization across channels.
• Works with BMG analytics teams to measure and report on campaign & channel performance; ensures KPIs are in place for all activities.
• Support in the set up of new media and data partnerships across internal and external legal, procurement and data teams.

What you’ll need to have:

• Demonstrable expertise across a range of media channels, particularly across addressable media with experience/understanding of ad tech/ad operations/digital marketing/programmatic.
• Scaled project delivery experience, ideally in retail and/or consumer businesses.
• Experience of managing multiple stakeholders – experience of working in close collaboration with creative and content teams.
• Understands how to incorporate customer insight and customer journeys with analytics to drive results.
• Ability to drive measurable performance for the business and understand how to maximise use of a channel from a commercial and marketing perspective.
• Analytical and structured; beneficial if proficient in key martech/media tools, including FB, Google, Amazon, Criteo, GA360, Adobe (or similar); understanding of performance tracking including digital performance metrics, econometric and MTA.

Benefits:

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.

Why Boots: At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it’s with you, we change for the better.

What’s next: If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.