Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead full-funnel marketing campaigns and collaborate with cross-functional teams.
- Company: Join IOG, a pioneering tech company focused on blockchain innovation and research.
- Benefits: Enjoy remote work, learning opportunities, and a competitive PTO package.
- Why this job: Be part of a creative team that values innovation and challenges the status quo.
- Qualifications: 8+ years in marketing or account management, with expertise in Web3 and blockchain.
- Other info: We embrace diversity and encourage applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
IOG is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.
What the role involves:
As a Marketing Experience Strategist, you will be responsible for leading the development and delivery of full-funnel marketing campaigns across Input Output Group's key programs. This includes oversight of brief development, production workflows, digital and social activation, demand generation, and event-related engagements. The role requires a strong understanding of Web3, blockchain, and decentralized technologies, and applies this expertise to shape strategic and consistent marketing experiences. You will work closely with cross-functional stakeholders—including product marketing, creative, communications, events, and analytics—to coordinate campaign execution and ensure alignment with business objectives. The position also involves managing agency and vendor relationships, ensuring integration across marketing functions, and maintaining quality throughout campaign lifecycles. You will act as the main liaison between the Marketing and Communications shared services team and product marketing leads across business units. Ensure the project team delivers world-class creative, strategy, and solutions aligned with overall business strategy and brand positioning across all channels. Develop and maintain strong relationships with internal stakeholders: Product Marketing, Ecosystem & Community, Operations, Finance, and Legal. Lead all communications with internal teams and agency partners, including status meetings, presentations, and reviews. Guide business unit product marketing teams to develop strategic briefs and maintain proper direction throughout campaign development. Partner with BU product marketing teams to align on objectives, program requirements, and KPIs, aiming for breakthrough ideas and activations. Collaborate with project management and shared services leadership to ensure deliverables are on strategy, on time, and within budget. Define and manage agency/vendor processes, including project workflows, resourcing, and budget tracking. Drive best practices for integration and identify operational efficiencies for continuous improvement. Manage approvals, feedback, and input from multiple stakeholders. Oversee all production aspects with the project management team. Develop a deep understanding of Web3 and blockchain ecosystems to shape marketing activation plans. Uphold brand identity, ensuring all creative projects are consistent with guidelines while incorporating innovative ideas to strengthen visual storytelling.
The above responsibilities are not exhaustive; you will be expected to perform other tasks as needed within your role.
Requirements
Who you are:
- 8+ years of experience in Marketing and Communications at a technology company or Account Management at an advertising agency, with a strong portfolio in tech or Web3 industries.
- Experience with Web3, DAOs, and blockchain-native brands.
- Strong leadership, project management, and team-building skills.
- Passion for innovation and a forward-thinking approach to campaign development and creative execution.
- Proven ability to lead multi-faceted projects in fast-paced environments.
- Exceptional time management skills, capable of prioritising and managing deadlines while maintaining quality.
- Collaborative mindset with excellent communication skills to engage stakeholders and foster teamwork.
- Familiarity with creative workflows, formats, and platform optimisation.
- Skills in creative development, integrated campaigns, brand strategy, digital experience design, video production, social media, storytelling, external communications, PR, and media strategies.
- Strong financial acumen.
- Strategic vision to connect outputs to broader business goals and marketing strategies.
- Creative problem-solving skills.
- Leadership and mentorship abilities.
- Excellent collaboration and communication skills.
- Expertise in storytelling through various media.
- Technical proficiency in industry tools: Google Docs, Slack, Jira, Microsoft Office, Miro, presentation software.
- Meticulous attention to detail.
- Adaptability and resilience in dynamic environments.
- Exceptional project management skills.
- Passion for exploring new ideas, tools, and techniques to keep content innovative.
Are you an IOGer? If you question the status quo, tinker with ideas, and aspire to turn ideas into solutions, if you enjoy sparking debates and fostering curiosity, and if continuous growth excites you, then you are ready to reimagine possibilities. At IOG, we don't set limits; we break them.
Benefits
- Remote work
- Laptop reimbursement
- Hardware essentials package (headphones, monitor, etc.)
- Learning & Development opportunities
- Competitive PTO and Sick Leave
We value diversity and treat all employees and applicants based on merit, qualifications, competence, and talent. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.
Marketing Experience Strategist employer: Input Output (IOHK)
Contact Detail:
Input Output (IOHK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Experience Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in Web3 and blockchain technology. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and expertise.
✨Tip Number 2
Network with professionals in the blockchain and marketing sectors. Attend relevant webinars, conferences, or local meetups to connect with industry insiders. These connections can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past, particularly those that involved innovative strategies or technologies. Highlight your leadership and project management skills, as these are crucial for the Marketing Experience Strategist role.
✨Tip Number 4
Demonstrate your understanding of IOG's mission and values during your interactions. Show how your personal goals align with their focus on innovation and positive change, which will help you stand out as a candidate who truly fits their culture.
We think you need these skills to ace Marketing Experience Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, particularly within technology or Web3 industries. Use specific examples that demonstrate your leadership and project management skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovation and your understanding of blockchain technology. Mention how your experience aligns with the responsibilities of the Marketing Experience Strategist role and how you can contribute to IOG's mission.
Showcase Your Portfolio: Include a portfolio that features successful marketing campaigns you've led, especially those related to tech or Web3. Highlight your creative problem-solving skills and any innovative strategies you implemented.
Highlight Collaboration Skills: Emphasise your ability to work with cross-functional teams and manage stakeholder relationships. Provide examples of how you've successfully collaborated with different departments to achieve marketing objectives.
How to prepare for a job interview at Input Output (IOHK)
✨Showcase Your Web3 Knowledge
Make sure to demonstrate your understanding of Web3, blockchain, and decentralised technologies during the interview. Prepare examples of how you've applied this knowledge in previous roles or projects, as it will be crucial for the Marketing Experience Strategist position.
✨Highlight Leadership and Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to discuss your leadership experiences and how you've successfully collaborated with various stakeholders. Share specific instances where you led a project or facilitated teamwork to achieve common goals.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creative problem-solving abilities. Think of challenges you've faced in past marketing campaigns and how you overcame them. This will showcase your innovative mindset and ability to adapt in fast-paced environments.
✨Demonstrate Financial Acumen
As the role requires strong financial skills, be prepared to discuss how you've managed budgets and tracked expenses in previous projects. Highlight any experience you have with financial planning and how it contributed to the success of your marketing strategies.
