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- Tasks: Lead SEM strategies to boost business growth through PPC, SEO, and affiliate marketing.
- Company: Join Aquent Talent, a top player in connecting marketing talent with leading brands.
- Benefits: Enjoy remote work, health plans, paid sick leave, and free online training.
- Why this job: Make a real impact in a dynamic industry while collaborating with an award-winning team.
- Qualifications: Strong SEM knowledge, digital analytics skills, and experience in regulated industries required.
- Other info: Work with cutting-edge tools and stay ahead in the evolving SEM landscape.
The predicted salary is between 43200 - 72000 £ per year.
Elevate your career in search engine marketing and make a tangible impact on a leading brand in the insurance market. This role offers a unique opportunity to shape the digital landscape and drive significant growth for a company known for its entrepreneurial spirit and commitment to excellence.
As the Search Engine Marketing (SEM) Manager, you will play a pivotal role in driving new business acquisition through organic and paid search channels. Collaborate with an award-winning team, recognised with numerous industry accolades, and contribute to a brand that stands apart in a competitive market. Your expertise will be essential in optimising campaigns, managing agency partnerships, and extracting actionable insights from data to maximise ROI.
- Oversee day-to-day SEM activities, including PPC, SEO, and affiliate marketing, to achieve business targets.
- Manage and optimise PPC campaigns, focusing on performance, reporting, and cost management.
- Plan and execute SEO workstreams, driving continuous improvement and aligning with commercial priorities.
- Maintain and expand the existing affiliate marketing footprint.
- Manage agency project teams, providing guidance and training to junior members.
- Support regular forecasting and budget planning exercises.
- Collaborate with marketing stakeholders to develop website content, enhance customer experiences, and contribute to the ongoing development of company websites.
- Stay informed about the latest developments in SEM marketing, particularly in LLMs, Generative AI, First Party Data, and online tracking & attribution.
- Ensure all marketing activities comply with company policies, including compliance, conduct, consumer duty, and privacy.
Strong understanding of core SEM disciplines, including PPC and SEO campaign management. Commercial/financial awareness. Strong numeracy and digital analytics skills, with proficiency in tools like Excel, Looker Studio, Google Analytics 4, Google Search Console, SA360, and AWIN. Marketing experience in a regulated industry such as finance.
Head of Marketing | Remote employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing | Remote
✨Tip Number 1
Familiarise yourself with the latest trends in SEM, especially around LLMs and Generative AI. This knowledge will not only help you stand out during discussions but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the insurance and marketing sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised performance and maximised ROI, as this is crucial for the role.
✨Tip Number 4
Stay updated on compliance regulations within the finance sector. Understanding these will not only prepare you for the role but also show that you are proactive about adhering to industry standards.
We think you need these skills to ace Head of Marketing | Remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in search engine marketing, particularly in PPC and SEO. Use specific metrics to demonstrate your impact in previous roles, such as percentage increases in traffic or ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention your familiarity with tools like Google Analytics and your experience in regulated industries, as these are crucial for the role.
Showcase Your Knowledge: Demonstrate your understanding of current trends in SEM, such as LLMs and Generative AI. This shows that you are proactive and knowledgeable about the industry, which can set you apart from other candidates.
Proofread Your Application: Before submitting, carefully proofread your application materials for any spelling or grammatical errors. A polished application reflects your attention to detail, which is essential for a marketing role.
How to prepare for a job interview at Aquent
✨Showcase Your SEM Expertise
Make sure to highlight your experience in managing PPC and SEO campaigns. Be prepared to discuss specific strategies you've implemented in the past and the results they achieved, as this will demonstrate your capability to drive growth.
✨Familiarise Yourself with Industry Trends
Stay updated on the latest developments in SEM, especially regarding LLMs, Generative AI, and online tracking. Showing that you are knowledgeable about current trends will impress the interviewers and show your commitment to continuous learning.
✨Prepare Data-Driven Insights
Since the role involves extracting actionable insights from data, come prepared with examples of how you've used analytics tools like Google Analytics 4 or Looker Studio to optimise campaigns. This will illustrate your strong numeracy and digital analytics skills.
✨Demonstrate Leadership Skills
As a potential manager, it's important to convey your ability to lead and mentor junior team members. Share experiences where you've guided teams or collaborated with stakeholders to achieve marketing goals, showcasing your leadership style.
