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- Tasks: Lead SEO and Paid Search campaigns to enhance visibility and conversions.
- Company: NHBC is the market leader in new home warranties and insurance, committed to raising building standards.
- Benefits: Enjoy 27 days leave, enhanced pension, life assurance, and flexible working options.
- Why this job: Join a rapidly growing team that values technology, personal growth, and an inclusive culture.
- Qualifications: Experience in SEO, PPC, and Paid Social; strong analytical skills and content creation abilities required.
- Other info: Flexible working arrangements available; supportive environment for personal and professional development.
The predicted salary is between 32000 - 40000 £ per year.
We’re looking for a versatile and results-focused Digital Marketing Channel Lead to join our marketing and communications team. In this role, you will lead SEO and Paid Search (including social and display advertising) while contributing to other marketing channels and content development. You’ll be hands-on with campaigns, analysis and optimisation - helping us drive traffic, boost conversions and maintain a strong online presence.
What you’ll be doing:
- Leading on SEO and Paid Search to boost visibility, traffic and conversions
- Running and optimising Paid Social Ads across platforms
- Developing engaging, search-optimised content (e.g. articles, landing pages) that meet UX and SEO requirements
- Working closely with external agencies and internal teams to deliver integrated campaigns across a mix of channels
- Using tools like Google Analytics to track performance and report insights
- Supporting wider digital marketing activities beyond search and paid media
What we’re looking for:
- Someone with experience in SEO, Paid Search (PPC) and Paid Social campaigns
- Strong knowledge of Google Ads, Google Analytics and SEO tools like SEMrush or Ahrefs
- Confident in creating and optimising digital content that drives results
- Analytical mindset with a good grasp of campaign performance metrics
- Proactive and comfortable juggling multiple projects
- A generalist approach – happy to flex across digital and marketing priorities
What we offer:
- 27 days annual leave + bank holidays
- Holiday purchase scheme
- Enhanced pension scheme (up to 10.5%)
- Life assurance
- Subsidised private medical insurance
- Employee discounts platform
- Two days volunteer leave
- Enhanced maternity, paternity, adoption leave and pay for all new parents + many more!
Our inclusive culture:
We are dedicated to fostering an inclusive culture where everyone feels empowered to bring their authentic selves to work. We firmly believe in the right of all our employees and customers to be treated fairly, with dignity and respect and free from discrimination. Our active employee networks support colleagues and their allies, providing safe spaces for open conversations and idea-sharing.
Digital Marketing Channel Lead employer: NHBC
Contact Detail:
NHBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Channel Lead
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and PPC. Follow industry leaders on social media, read relevant blogs, and participate in webinars to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in digital marketing, especially those who specialise in SEO and PPC. Attend local meetups or online events to connect with others in the industry. Building relationships can lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in detail. Be ready to explain your role, the strategies you implemented, and the results achieved. This will showcase your hands-on experience and analytical mindset, which are crucial for this position.
✨Tip Number 4
Demonstrate your understanding of tools like Google Analytics, SEMrush, and Ahrefs by discussing how you've used them in past roles. If possible, bring examples of reports or insights you've generated to illustrate your analytical skills and ability to optimise campaigns.
We think you need these skills to ace Digital Marketing Channel Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO, PPC, and Paid Social campaigns. Use specific examples of past successes and metrics to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention how your skills align with the company's goals and values.
Showcase Relevant Skills: In your application, emphasise your proficiency with tools like Google Ads, Google Analytics, and SEO platforms such as SEMrush or Ahrefs. Provide examples of how you've used these tools to drive results.
Highlight Your Analytical Mindset: Demonstrate your analytical skills by discussing how you track campaign performance and optimise strategies based on data insights. This will show your potential employer that you can contribute to their growth.
How to prepare for a job interview at NHBC
✨Showcase Your SEO and PPC Expertise
Be prepared to discuss your experience with SEO and PPC campaigns in detail. Highlight specific projects where you successfully boosted visibility and conversions, and be ready to share the tools you used, like Google Ads or SEMrush.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've used data to inform your marketing strategies. Discuss how you track performance metrics using tools like Google Analytics and how those insights shaped your campaigns.
✨Prepare for Content Development Questions
Expect questions about creating engaging, search-optimised content. Be ready to discuss your approach to developing articles and landing pages that meet both UX and SEO requirements, and provide examples of successful content you've created.
✨Emphasise Your Team Collaboration Skills
This role involves working closely with external agencies and internal teams. Share experiences where you successfully collaborated on integrated campaigns, highlighting your ability to juggle multiple projects while maintaining strong communication.
