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- Tasks: Optimize Salesforce, create email campaigns, and analyze CRM data to boost customer engagement.
- Company: Join a rapidly growing manufacturer known for innovation and cutting-edge technology.
- Benefits: Enjoy hybrid working, career progression, and the chance to lead a CRM team.
- Why this job: Work with iconic brands and make a real impact in a dynamic environment.
- Qualifications: Experience in email marketing, strong analytical skills, and excellent communication abilities required.
- Other info: Be part of a nationwide recruitment agency with ongoing opportunities in various fields.
The predicted salary is between 24000 - 42000 £ per year.
CRM Executive
Ecommerce. Luxury Consumer Goods
Leeds, Hybrid (3 days in the office)
Flexible working hours
£25,000 – £30,000
We’re really pleased to be supporting this client on their latest hire, CRM Executive.
This is a really exciting consumer brand, authentically themselves, innovative and creative.
An established brand that has been through incredible growth, doubling in size year on year.
Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.
In this role, you’ll support the performance of the CRM channels: email, SMS and Push, whilst supporting new automated customer experience and journeys. Supported by their brilliant CRM Manager.
CRM here is valued! It’s at the heart of their growth strategy, seeing investment in technology and desired ESP.
Key responsibilities for this role include:
- Support the brands overall CRM strategy, tracking it’s performance and keeping CRM as a key channel as part of the overall digital strategy.
- Ensure the database is segmented effectively for targeted campaigns.
- Optimise the retention strategy for the brand, building customer loyalty.
- Support on the creative and content of the email campaigns, and CRM campaigns.
- Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business
What I am looking for:
- Extensive experience within CRM, including eCRM and core acquisition automation programmes.
- Creative campaign delivery and content
- Knowledge of customer segmentation.
- Experience within with data, data in separate teams to create a single customer view.
CRM Executive employer: Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarize yourself with Salesforce and its functionalities. Since the role emphasizes optimizing the Salesforce platform, having hands-on experience or certifications in Salesforce can set you apart from other candidates.
✨Tip Number 2
Showcase your email marketing skills by preparing examples of successful campaigns you've managed. Be ready to discuss how you analyzed data to improve engagement and retention rates.
✨Tip Number 3
Highlight your analytical abilities by discussing specific instances where your data-driven decisions led to successful outcomes. This will demonstrate your capability to interpret CRM data effectively.
✨Tip Number 4
Prepare to discuss how you would collaborate with sales and marketing teams. Think of examples where teamwork led to successful campaign strategies, as this role requires strong collaboration skills.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the CRM Executive position. Understand the key responsibilities and qualifications required, as this will help you tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your hands-on experience with email marketing and CRM platforms, particularly Salesforce. Provide specific examples of campaigns you've managed and the results achieved.
Showcase Analytical Skills: Demonstrate your strong analytical skills by including examples of how you've used data to drive marketing decisions. Mention any tools or methodologies you are familiar with that relate to data analysis in CRM.
Craft a Compelling Cover Letter: Write a personalized cover letter that connects your skills and experiences to the role. Explain why you're excited about the opportunity to work with iconic brands and how you can contribute to the company's growth.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
✨Showcase Your Salesforce Expertise
Make sure to highlight your hands-on experience with Salesforce during the interview. Be prepared to discuss specific projects where you optimized the platform, maintained data integrity, and improved workflow processes.
✨Demonstrate Analytical Skills
Prepare examples of how you've used data analysis to drive marketing strategies. Discuss how you've interpreted CRM data to identify opportunities for personalized marketing and improved lead nurturing.
✨Communicate Effectively
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly. Be ready to explain complex concepts in a simple way, especially when discussing your experience with email marketing campaigns.
✨Align with Business Goals
Research the company’s broader business goals and think about how your CRM activities can align with them. Be prepared to discuss how you would collaborate with sales and marketing teams to achieve these objectives.
