Head of Marketing (City of London)
Head of Marketing (City of London)

Head of Marketing (City of London)

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing strategy and delivery for a diverse UK commercial property portfolio.
  • Company: Join a fast-paced real estate investment and asset management business in London.
  • Benefits: Enjoy competitive salary, discretionary bonus, 25 days holiday, and health perks.
  • Why this job: Make a real impact in a dynamic environment while shaping the marketing function.
  • Qualifications: Experience in commercial real estate marketing and strong communication skills required.
  • Other info: Opportunity for autonomy and growth in a high-growth company.

The predicted salary is between 43200 - 72000 £ per year.

About the Opportunity

We’re hiring for a new Head of Marketing to join our fast-paced, entrepreneurial real estate investment and asset management business. This is a standalone role where you’ll take full ownership of marketing strategy and delivery across a diverse UK commercial property portfolio — including retail and office assets.

We’re looking for someone with strong experience in commercial real estate marketing, ideally gained in a vertically integrated environment, where you’ve worked closely with Asset Managers and Property Managers to drive asset performance and brand visibility. This role offers a high level of autonomy and impact. You’ll be the go-to expert, responsible for everything from strategy development to hands-on delivery — including campaigns, leasing support, agency management, and tenant communications.

It could suit an established Head of Marketing looking for a new challenge, or an experienced Marketing Manager ready to step into their first head-of-role. Either way, you’ll need to be confident working independently, commercially minded, and excited by the opportunity to build and shape a function within a growing real estate group.

The Role

  • Develop Strategy: Create and deliver marketing plans aligned to business and asset-level goals, supporting leasing, placemaking, and asset performance.
  • Build the Brand: Ensure consistent, high-quality messaging across all channels — from digital to signage to campaigns — enhancing the visibility of both individual assets and the wider Praxis brand.
  • Support Leasing: Produce targeted campaigns and standout materials (brochures, presentations, virtual tours) to engage prospective tenants.
  • Lead Digital: Manage Praxis’s web presence and social media, using SEO, paid ads, and content strategy to increase engagement and reach.
  • Collaborate Widely: Work with internal stakeholders (property, asset management, ESG) and external suppliers to maximise marketing impact.

What You’ll Bring

  • Experience in commercial real estate marketing with a solid understanding of the real estate and property management market, including tenant needs and industry trends.
  • Proven ability to develop long-term marketing plans that align with business objectives.
  • Excellent communication skills and confidence engaging senior stakeholders.
  • Practical knowledge of CRM platforms, SEO, social media, and analytics tools.
  • A proactive, resourceful mindset — comfortable operating without a marketing team or set budget.
  • A balance of strategic thinking and willingness to roll up your sleeves.

Location: London Knightsbridge (with occasional travel across our nationwide portfolio)

Benefits: Competitive Salary + Discretionary Bonus, 25 days holiday per year plus bank holidays, PMI through Vitality and Healthcare Cash Plan, 5% Company Pension Contribution, 3x Life Assurance, Cycle to work scheme, Free office fruit & healthy snacks.

Why Join Us?

This is a rare chance to take real ownership and make your mark within a high-growth, dynamic business. If you thrive in a fast-moving environment, enjoy variety, and want your work to make a visible difference — we’d love to hear from you.

Head of Marketing (City of London) employer: Praxis Group

Join our dynamic real estate investment and asset management firm in the heart of London, where you'll have the autonomy to shape marketing strategies that drive brand visibility and asset performance. We foster a collaborative work culture that values innovation and offers ample opportunities for professional growth, alongside competitive benefits such as a discretionary bonus, generous holiday allowance, and a supportive health plan. If you're looking for a meaningful role where your contributions will be recognised and impactful, this is the place for you.
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Contact Detail:

Praxis Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing (City of London)

✨Tip Number 1

Network with professionals in the commercial real estate sector. Attend industry events, webinars, and local meetups to connect with potential colleagues and stakeholders. Building relationships can give you insights into the company culture and expectations.

✨Tip Number 2

Familiarise yourself with the latest trends in real estate marketing. Stay updated on digital marketing strategies, SEO practices, and tenant engagement techniques. This knowledge will help you demonstrate your expertise during interviews.

✨Tip Number 3

Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight how these campaigns improved asset performance or brand visibility, as this aligns closely with the responsibilities of the Head of Marketing role.

✨Tip Number 4

Showcase your ability to work independently by sharing experiences where you successfully managed projects without a team. Emphasise your proactive approach and resourcefulness, which are key traits for this standalone role.

We think you need these skills to ace Head of Marketing (City of London)

Commercial Real Estate Marketing
Marketing Strategy Development
Brand Management
Campaign Management
Leasing Support
Digital Marketing
SEO Knowledge
Social Media Management
Content Strategy
Stakeholder Engagement
CRM Platform Proficiency
Analytical Skills
Project Management
Proactive Mindset
Resourcefulness

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in commercial real estate marketing. Focus on specific achievements that demonstrate your ability to develop and implement successful marketing strategies.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the real estate market and your passion for the role. Mention how your skills align with the responsibilities outlined in the job description, particularly in strategy development and brand building.

Showcase Relevant Experience: In your application, emphasise any previous roles where you worked closely with asset managers or property managers. Provide examples of campaigns you've led that improved asset performance or brand visibility.

Highlight Your Autonomy: Since this role requires a high level of independence, make sure to mention instances where you've successfully operated without a team or set budget. This will demonstrate your proactive and resourceful mindset.

How to prepare for a job interview at Praxis Group

✨Showcase Your Strategic Thinking

Prepare to discuss your experience in developing long-term marketing strategies. Be ready to provide examples of how your plans have aligned with business objectives and driven asset performance in previous roles.

✨Demonstrate Your Industry Knowledge

Familiarise yourself with current trends in commercial real estate marketing. Highlight your understanding of tenant needs and how you’ve adapted marketing strategies to meet those demands in the past.

✨Communicate Confidently

Since this role involves engaging with senior stakeholders, practice articulating your ideas clearly and confidently. Prepare to discuss how you've successfully collaborated with various teams and external partners.

✨Be Ready to Roll Up Your Sleeves

This position requires a proactive mindset. Be prepared to share examples of times when you took initiative and delivered hands-on marketing solutions, especially in environments where resources were limited.

Head of Marketing (City of London)
Praxis Group
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