Dynamics CRM

Head of CRM London, Full Time, Salary based on experience We\’re building the UK’s most advanced procurement engine for bulky building materials – one that transforms a fragmented, localised supplier base into a powerful, dynamic network that delivers unrivalled price, speed, and service. Founded in 2020, we’ve already helped thousands of building trade and DIY customers access better outcomes through our unique approach to order allocation. Rather than presenting static supplier listings, our platform delivers a single, marketplace proposition for building materials – generated in real time by leveraging our nationwide supplier network at the point of order. Through our proprietary Live Feed, we empower local suppliers to self-select the orders that best suit their delivery capacity and commercial fit – unlocking incremental revenue without the need for digital infrastructure, and ensuring every order is fulfilled efficiently and competitively. As we scale, building strong relationships across our marketplace is essential. The Senior CRM Manager will be key to deepening funnel engagement and boosting lifetime value through targeted strategies across email, SMS, and WhatsApp – refining segmentation, shaping personalised journeys, and building loyalty that drives repeat behaviour. You’ll drive product-led messaging across both customer and supplier sides, fuelling engagement and long-term growth. You’ll need to be sharp, agile, and execution-focused – balancing long-term strategy with fast delivery. Lead the end-to-end CRM strategy – developing lifecycle communications that deepen engagement, drive order fulfillment, and build long-term value ● Lead CRM messaging, proposition development, and go-to-market plans for new products, features, and tools – ensuring sharp, targeted comms that scale adoption ● Develop and execute our B2B/ supplier CRM strategy – strengthening supplier-side engagement and commercial output via relevant, high-impact communications ● Drive our email marketing and CRM growth agenda – pushing innovation across enquiry generation, conversion, retention and reactivation ● Build, track, and optimise CRM KPIs – embedding a test-and-learn approach that informs strategy, improves performance, and unlocks channel efficiencies ● Champion CRM tooling – identifying, implementing and evolving automation and optimisation opportunities across our stack ● Foster CRM excellence across the business – coaching teams, shaping best practice, and raising the bar on how we speak to and support customers and suppliers Proven experience leading high-performing CRM or lifecycle marketing teams in fast-paced digital environments. Digital marketplace experience is valuable but not essential ● Deep understanding of CRM strategy and execution across key channels – email, SMS, WhatsApp – and how they contribute to customer growth and retention ● Highly data-literate with a test-and-learn mindset; comfortable using segmentation, cohort analysis and campaign data to optimise performance and influence roadmap decisions ● Strong commercial acumen paired with creative judgement – able to balance brand, messaging and revenue impact ● Familiar with the legal and regulatory frameworks that underpin CRM (GDPR, ICO), and confident designing compliant comms strategies ● able to assess stack performance, and implement process improvements with minimal onboarding ● Values-driven leader with a track record of mentoring teams, building CRM capability, and embedding best practice across organisations ● Passionate about building long-term value through great CRM – customer-obsessed, performance-focused, and innovation-curious Job Type: Full-time, Permanent Schedule: 8am – 5pm Monday to Friday Work Location: Hybrid between home and Materials Market’s London HQ Cycle to Work scheme ● Gym membership ● Private medical insurance ●