At a Glance
- Tasks: Lead our Instagram content strategy, posting 4-6 times daily and engaging with students.
- Company: Paired connects top talent with remote job opportunities globally, focusing on meaningful work.
- Benefits: Enjoy remote work flexibility, hands-on experience, and the chance to shape a vibrant community.
- Why this job: Join a dynamic team, make an impact, and grow your skills in a fast-paced environment.
- Qualifications: Experience with Instagram content creation, strong copywriting skills, and familiarity with marketing tools required.
- Other info: Work directly with the CEO & Founder and utilise innovative tools like ChatGPT.
The predicted salary is between 36000 - 60000 £ per year.
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
This is an execution-first role focused on Instagram. You’ll own the content pipeline, which means you’ll be posting and building automations 4-6 times daily, to help us reach thousands of students every week. This is NOT a corporate social media manager role filled with meetings and strategy decks.
- Instagram (70%): Post 4–6 daily pieces across Reels, Stories, Carousels, and Posts. Repurpose content from archives, pitch decks, or past posts. Script short-form content for the founder. Set up and test ManyChat automations for Reels and Stories. Use audio and text hooks strategically to attract our ICP and maximize engagement. Oversee final video edits with our editor or make quick edits in Veed.io.
- Email (15%): Use templates to write simple, effective webinar emails. Set up email campaigns (training provided).
- Other Operational Tasks (15%): Build rapport with students and collect testimonials. Use internal ChatGPT tools to ideate hooks, improve copy, and script videos. You’ll work directly with the CEO & Founder.
Proven results through content creation on Instagram — demonstrated success with Reels, Stories, Carousels, and engagement. Detail-obsessed — you spot typos, fix formatting, and love clean execution. Strong copywriting skills — able to write conversationally. Strong Quality Assurance mindset — triple-check automations, copy, and formatting. Ownership mindset — responsible for all marketing assets (images, hooks, videos, SOPs, etc.) and the full content pipeline — from raw video to IG posting.
Required experience includes familiarity with Instagram tools like ManyChat, some email marketing tools (ConvertKit, Hubspot, Mailchimp), experience in early-stage startups, remote teamwork, and graphic design tools like Canva.
Social Media Content Lead for a Career Community (UK-based, Remote) employer: Paired
Contact Detail:
Paired Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Lead for a Career Community (UK-based, Remote)
✨Tip Number 1
Familiarise yourself with Instagram's latest features and trends. Since this role is heavily focused on Instagram, being up-to-date with the platform's tools and algorithms will give you an edge in demonstrating your expertise during interviews.
✨Tip Number 2
Showcase your previous work by creating a portfolio of your best Instagram content. Highlight any successful campaigns or posts that resulted in high engagement, as this will illustrate your ability to drive results in a similar role.
✨Tip Number 3
Engage with the Paired community on social media before applying. Comment on their posts, share relevant content, and demonstrate your understanding of their brand voice. This proactive approach can help you stand out as a candidate who genuinely cares about the company.
✨Tip Number 4
Prepare to discuss your experience with automation tools like ManyChat. Be ready to share specific examples of how you've used these tools to enhance engagement and streamline content delivery, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace Social Media Content Lead for a Career Community (UK-based, Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media content creation, particularly on Instagram. Include specific metrics or achievements that demonstrate your success with Reels, Stories, and engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of the role. Mention your familiarity with tools like ManyChat and your experience in early-stage startups to stand out.
Showcase Your Work: If possible, include links to your previous social media campaigns or content you've created. This could be a portfolio or examples of Instagram posts that have driven engagement.
Proofread Your Application: Before submitting, triple-check your application for typos and formatting issues. A detail-obsessed approach will reflect your quality assurance mindset, which is crucial for this role.
How to prepare for a job interview at Paired
✨Showcase Your Instagram Savvy
Make sure to highlight your experience with Instagram, especially in creating engaging content like Reels and Stories. Bring examples of your past work that demonstrate your ability to attract and engage an audience.
✨Demonstrate Detail Orientation
Since the role requires a detail-obsessed mindset, be prepared to discuss how you ensure quality in your work. Share specific instances where you caught errors or improved processes through your attention to detail.
✨Prepare for Hands-On Execution
This is not a corporate role filled with meetings, so be ready to talk about your hands-on approach to content creation. Discuss how you manage multiple tasks efficiently and your experience with automating processes.
✨Emphasise Your Copywriting Skills
Strong copywriting is crucial for this position. Be prepared to showcase your writing style and how you can create conversational and engaging content. Consider bringing a portfolio of your best writing samples.