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- Tasks: Drive growth by securing new business opportunities in the drinks industry.
- Company: Join a market-leading business in the beer and hospitality sector.
- Benefits: Enjoy a competitive salary, car allowance, and performance bonuses.
- Why this job: Be part of a dynamic team with the chance to make a real impact.
- Qualifications: Sales experience in drinks or hospitality is preferred; strong communication skills are essential.
- Other info: Autonomy to thrive in a fast-paced environment and contribute to exciting growth.
The predicted salary is between 30000 - 70000 £ per year.
Field Based – London Area
Up to £50,000 base salary + car allowance + bonus
Are you a natural dealmaker with a passion for the drinks industry? I'm looking for a New Business Manager to help drive growth across the Free Trade On Trade channel.
This is a fantastic opportunity for a dynamic sales professional to join a market-leading business in the beer and hospitality space. The role focuses on identifying and securing new business opportunities with pubs, bars, and multiple retail groups, playing a key part in expanding the reach of a premium drinks portfolio.
Key Responsibilities:
- Developing and executing strategies to acquire new customers within the Free Trade sector.
- Using market insight and data to identify target prospects and develop tailored proposals.
- Building and nurturing strong relationships with decision-makers in the hospitality trade.
- Leading negotiations and closing deals that align with strategic business goals.
- Collaborating closely with internal stakeholders to ensure smooth onboarding and delivery.
- Regularly reporting on KPIs, market trends, and performance insights.
About You:
- Proven experience in sales, business development or account management (ideally within drinks, FMCG, or hospitality).
- Possess excellent communication, negotiation, and stakeholder management skills.
- Proactive, strategic, and thrives in a target-driven environment.
- Understands the UK On Trade landscape and knows how to navigate it.
- Confident working independently and as part of a wider team.
- Holds a full UK driving license.
You’ll be part of a high-performing, fast-moving commercial team, with the autonomy to make an impact and the support to succeed. If you’re motivated by challenge, growth, and building something new, I’d love to hear from you.
Submit your application today and take the next step in your sales career with a business at the forefront of the UK on-trade drinks sector!
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
New Business Manager - London employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business Manager - London
✨Tip Number 1
Network within the drinks and hospitality industry. Attend local events, trade shows, or seminars where you can meet potential contacts and decision-makers. Building relationships in this sector can give you a significant edge when applying for the New Business Manager role.
✨Tip Number 2
Research the latest trends in the UK On Trade landscape. Understanding current market dynamics and consumer preferences will not only help you in interviews but also demonstrate your proactive approach to potential employers.
✨Tip Number 3
Prepare to discuss specific strategies you've used in previous roles to secure new business. Be ready to share examples of how you've successfully identified prospects and closed deals, as this will showcase your experience and skills relevant to the position.
✨Tip Number 4
Familiarise yourself with the company's premium drinks portfolio. Knowing their products inside out will allow you to tailor your approach and show genuine interest during discussions, making you a more attractive candidate.
We think you need these skills to ace New Business Manager - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, business development, or account management, particularly within the drinks, FMCG, or hospitality sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the drinks industry and your proven track record in securing new business opportunities. Mention specific achievements that align with the responsibilities outlined in the job description.
Highlight Key Skills: Emphasise your communication, negotiation, and stakeholder management skills in your application. Provide examples of how you've successfully navigated the UK On Trade landscape and closed deals in previous roles.
Show Enthusiasm: Convey your motivation for the role and the company in your application. Express your eagerness to contribute to a high-performing team and your readiness to take on challenges in a target-driven environment.
How to prepare for a job interview at The Advocate Group
✨Know Your Market
Familiarise yourself with the UK On Trade landscape, especially in the drinks industry. Be prepared to discuss current trends and how they might impact the business. This shows your genuine interest and understanding of the role.
✨Demonstrate Your Sales Skills
Prepare specific examples from your past experiences that highlight your success in sales, business development, or account management. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Build Rapport
During the interview, focus on building a connection with your interviewer. Show your excellent communication skills by actively listening and engaging in the conversation. This is crucial for a role that involves relationship-building.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s strategy, culture, and expectations for the New Business Manager role. This not only demonstrates your enthusiasm but also helps you assess if the company aligns with your career goals.
