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For Companies At a Glance
- Tasks: Drive digital campaigns on TikTok, Snapchat, Meta, and Google to boost brand visibility.
- Company: Join a pioneering electronic music brand redefining UK nightlife with legendary events.
- Benefits: Enjoy flexible working hours and the chance to attend exciting live events.
- Why this job: Be part of a vibrant culture that merges creativity with cutting-edge marketing strategies.
- Qualifications: 3+ years in paid media, with expertise in social platforms and Google Ads required.
- Other info: Evening and weekend work may be necessary for event attendance.
The predicted salary is between 36000 - 60000 £ per year.
Would you like to be part of an electronic music brand that helped redefine UK nightlife? Known for its legendary club nights, cutting-edge sound systems, and collaborations with world-renowned artists, this company is a true pioneer in the industry.
As the Paid Media Specialist, you'll play a key part in expanding the digital reach and driving performance. You'll take ownership of paid social and search marketing, with a strong emphasis on platforms like Snapchat, TikTok, Meta, and Google Ads, while also contributing to the SEO strategy.
The Role:
- Developing and executing full-funnel digital campaigns across TikTok, Snapchat, Meta (Facebook/Instagram), and Google
- Managing high-budget Meta campaigns with detailed audience targeting, creative experimentation, and conversion tracking
- Running comprehensive Google Ads campaigns (including Search, YouTube, Display, and Discovery), leveraging GA4, Smart Bidding, and Performance Max
- Making CRO-focused suggestions and leading A/B testing to continually improve results
- Creating regular performance reports that track metrics such as ROAS, CPA, CPM, and other growth indicators
- Working closely with the creative and marketing teams to ensure aligned and impactful campaign execution
The Candidate
- A minimum of 3 years' experience in a similar paid media role
- Industry background in music, live events, nightlife, or entertainment
- Proven track record running successful campaigns on Meta, TikTok, and Snapchat
- Expert-level knowledge of Google Ads, including Performance Max and automated bidding strategies, along with strong SEO understanding
- High proficiency in GA4 and a confident approach to interpreting performance data and applying insights
- Willingness to work evenings/weekends and attend events when needed
Paid Media Specialist employer: We Are Aspire
Contact Detail:
We Are Aspire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like TikTok and Snapchat. Understanding the nuances of these platforms will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network within the electronic music and nightlife industry. Attend events, engage with professionals on LinkedIn, and join relevant groups to increase your visibility and connections, which can lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed, focusing on metrics like ROAS and CPA. Being able to articulate your successes and the strategies behind them will set you apart from other candidates.
✨Tip Number 4
Show your passion for the music and nightlife scene. Employers love candidates who are genuinely interested in their brand, so share your experiences and insights related to the industry during your conversations.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, especially with platforms like Meta, TikTok, and Snapchat. Use specific metrics to showcase your achievements, such as ROAS or CPA improvements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the music and nightlife industry. Mention how your skills align with the company's goals and how you can contribute to their digital marketing efforts.
Showcase Your Campaign Experience: Provide examples of successful campaigns you've managed, particularly those involving high budgets and detailed audience targeting. Highlight any A/B testing or CRO strategies you've implemented.
Highlight Analytical Skills: Emphasise your proficiency in GA4 and your ability to interpret performance data. Discuss how you've used insights from data analysis to drive campaign improvements in previous roles.
How to prepare for a job interview at We Are Aspire
✨Know Your Platforms
Familiarise yourself with the specific platforms mentioned in the job description, such as TikTok, Snapchat, Meta, and Google Ads. Be prepared to discuss your experience with each platform and how you've successfully executed campaigns on them.
✨Showcase Your Data Skills
Since the role requires a strong understanding of performance metrics, be ready to talk about how you've used data to drive decisions in past campaigns. Highlight your experience with GA4 and any tools you've used for tracking and reporting.
✨Demonstrate Creativity
This position involves creative experimentation, so think of examples where you've tested different ad creatives or targeting strategies. Be prepared to discuss what worked, what didn’t, and how you adapted your approach.
✨Align with Their Brand
Research the company’s brand and its impact on the electronic music scene. Show your passion for the industry and how your background aligns with their mission. This will demonstrate that you're not just looking for any job, but that you're genuinely interested in contributing to their success.
