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- Tasks: Lead CRM strategies to boost customer loyalty and satisfaction in a dynamic fashion brand.
- Company: Join ARNE, a forward-thinking apparel and footwear retailer based in Birchwood Park, UK.
- Benefits: Enjoy 32 days holiday, private healthcare, generous discounts, and a vibrant workplace culture.
- Why this job: Be part of an exciting journey in the fashion industry with opportunities for creativity and growth.
- Qualifications: Experience in CRM roles, campaign execution, and familiarity with tools like Klaviyo and Shopify.
- Other info: ARNE is a proud Sunday Times Best Place to Work for 2024 & 2025!
The predicted salary is between 36000 - 60000 £ per year.
ARNE is a direct to consumer, apparel and footwear brand/retailer based in Birchwood Park near Warrington, UK. We design and develop our products in the UK, manufacture in the near & far east and then ship directly to our customers, with ARNECLO.com ecommerce store as our only sales channel. We have ambitious objectives over the next decade with the team believing all targets are achievable through new product category launches in shoes and womenswear alongside the creation of paid media, CRM activity and further international growth to amplify the great product / brand assets we have already created.
Reporting to our Senior Marketing Manager, you’ll be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction, and lifetime value. So if you are creative with a keen eye for detail, have a passion for the fashion industry and want to join us on our exciting journey please apply today!
- Develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value.
- Oversee the CRM campaign execution across ARNE UK & International, utilising Email, SMS & App, from briefing in to performance reporting.
- Develop ARNE's end-to-end automated CRM journey, ensuring triggers and segments are optimised to reach the customer at the right time.
- Conduct weekly reporting on ARNE CRM performance, including insight and actions being taken forward to share with the wider business.
- Liaise with the Brand and wider Marketing team to ensure all CRM requirements are briefed and synergy across the different customer touch-points.
- Develop a robust CRM testing plan; ensuring we’re bringing the most value with every send and optimising based on insight.
- Develop and scale new segment opportunities to bring added value from the channel.
- Oversee a robust reactivation strategy, ensuring we increase the lifetime value of an ARNE customer.
- Work with our in-house data team to execute bespoke campaigns based on insight.
Essential Experience and Skills
- Similar experience in a CRM role.
- Previous experience of activated campaigns / automated journeys and subsequent reporting.
- Experience using Klaviyo is advantageous.
- Experience using platforms such as Shopify and Triple Whale are desirable.
- Experience executing CRM strategies across multiple channels.
- Highly organised and process driven.
- Experience working on an International level is advantageous.
- Ability to work both independently and part of a team.
- Able to report on performance, identifying trends and actioning accordingly.
- Strong stakeholder management.
- Proactive, highly organised and process driven.
- Experienced in customer segmentation and the ability to show value.
- Familiar with Database Marketing laws (GDPR).
We are proud to be recognised as a Medium sized Sunday Times Best Place to Work for 2024 & 2025!
- 32 Days Holiday (including Bank Holidays) + your Birthday off
- Holidays increasing up to 36 days with service
- Option to buy / sell holidays
- Generous staff discount
- Private Healthcare including Dental & Optical Plans after probation
- Health Cash Plan from day one
- Life assurance paying 5x annual salary from day one
- Discounted marketplace with money off/cash back from 100’s of places
- Employee Assistant Programme
- Cycle to Work Scheme
- Tech Scheme
ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business support the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed to creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.
Senior CRM Exec employer: ARNE Ltd
Contact Detail:
ARNE Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Exec
✨Tip Number 1
Familiarise yourself with ARNE's brand values and product offerings. Understanding their unique selling points will help you tailor your conversations and demonstrate how your CRM strategies can enhance customer retention and satisfaction.
✨Tip Number 2
Showcase your experience with CRM tools, especially Klaviyo, during any discussions. Be prepared to discuss specific campaigns you've executed and the results achieved, as this will highlight your capability to drive performance in a similar role.
✨Tip Number 3
Prepare to discuss your approach to customer segmentation and how you would develop ARNE's automated CRM journey. Having concrete examples of how you've optimised customer touchpoints in previous roles will set you apart.
✨Tip Number 4
Network with current or former employees of ARNE if possible. Gaining insights into the company culture and expectations can provide you with an edge in understanding how to align your skills with their needs.
We think you need these skills to ace Senior CRM Exec
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM roles, particularly any work with automated campaigns and reporting. Emphasise your familiarity with tools like Klaviyo, Shopify, and Triple Whale.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the fashion industry and your understanding of CRM strategies. Mention specific examples of how you've enhanced customer retention and satisfaction in previous roles.
Showcase Your Analytical Skills: In your application, include examples of how you've used data to inform CRM strategies. Highlight your ability to report on performance and identify trends, as this is crucial for the role.
Demonstrate Team Collaboration: Mention any experience you have working with cross-functional teams, especially in marketing or brand management. This will show your ability to liaise effectively with different departments, which is essential for the position.
How to prepare for a job interview at ARNE Ltd
✨Know Your CRM Strategies
Make sure you understand various CRM strategies and how they can enhance customer retention and satisfaction. Be prepared to discuss specific examples of successful campaigns you've executed in the past.
✨Familiarise Yourself with Tools
Since experience with Klaviyo, Shopify, and Triple Whale is advantageous, ensure you are familiar with these platforms. If you have used them before, be ready to share your experiences and how they contributed to your previous roles.
✨Showcase Your Analytical Skills
ARNE values data-driven decision-making, so be prepared to discuss how you've reported on CRM performance in the past. Highlight any trends you've identified and actions you've taken based on insights from your reports.
✨Emphasise Team Collaboration
As the role involves liaising with the Brand and Marketing teams, demonstrate your ability to work collaboratively. Share examples of how you've successfully managed stakeholder relationships and ensured synergy across different customer touch-points.
