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For Companies At a Glance
- Tasks: Lead the digital subscription funnel and enhance customer engagement.
- Company: Join a high-performing, customer-centric business focused on B2B growth.
- Benefits: Enjoy a flexible hybrid work environment with autonomy and ownership.
- Why this job: Make a real impact on business growth while collaborating with a motivated team.
- Qualifications: 5+ years in ecommerce or digital performance marketing, especially B2B subscriptions.
- Other info: Ideal for those passionate about data-driven strategies and continuous improvement.
The predicted salary is between 43200 - 78000 £ per year.
Ecommerce Manager – B2B Subscription Growth
Seeking a data-driven Ecommerce Manager to take ownership of the digital subscription funnel—from discovery to conversion—and drive growth across business information platforms, memberships, and events. You'll be central to improving how potential B2B customers discover, engage with, and purchase the subscription products—especially focusing on converting first-time users.
Key Responsibilities
- Optimise the customer journey from search-led content discovery to subscription purchase
- Run A/B tests on landing pages, messaging, pricing, and checkout flows
- Improve site UX and reduce friction in the checkout process
- Increase upsells and multi-user subscriptions through smarter conversion tactics
- Collaborate with developers to enhance ecommerce performance
- Use Google Analytics, Heap.io, and heatmaps to monitor and analyse performance
- Deliver regular reports and actionable insights to stakeholders
- Align SEO and content strategies with ecommerce goals
- Optimise high-traffic articles and landing pages for conversion
- Reduce churn and boost customer lifetime value (LTV)
You’ll Succeed in This Role If You Have:
- 5+ years of experience in ecommerce, CRO, or digital performance marketing
- Strong background in B2B subscription products or B2B eCommerce
- Proven experience improving conversion rates through A/B testing and funnel analysis
- Hands-on expertise in tools like Google Analytics, Heap.io, Hotjar, or similar
- Understanding of SEO and how content can drive conversions
- Strong collaboration skills to work across marketing, tech, and design teams
- A mindset focused on experimentation, testing, and continuous improvement
Why Join?
- Help shape the digital growth strategy of a high-performing, customer-centric business
- Collaborate with a smart, motivated marketing and product team
- Work in a flexible, hybrid environment with autonomy and ownership
- Have a real, measurable impact on business growth and customer success
If this sounds like you and you have a track record in B2B environments, either from a subscription based perspective or an eCommerce environment, then please hit APPLY.
Ecommerce Manager | B2B Subscriptions | £75,000 employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager | B2B Subscriptions | £75,000
✨Tip Number 1
Familiarise yourself with the latest trends in B2B ecommerce and subscription models. Understanding the nuances of this market will help you speak confidently about strategies that can drive growth during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've improved conversion rates in previous roles. Highlighting your hands-on experience with A/B testing and funnel analysis will demonstrate your capability to deliver results.
✨Tip Number 3
Brush up on your knowledge of tools like Google Analytics and Heap.io. Being able to talk about how you've used these tools to monitor performance and derive actionable insights will set you apart from other candidates.
✨Tip Number 4
Showcase your collaboration skills by preparing examples of how you've worked with cross-functional teams. This role requires strong teamwork, so demonstrating your ability to collaborate effectively will be key.
We think you need these skills to ace Ecommerce Manager | B2B Subscriptions | £75,000
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce, particularly in B2B subscriptions. Use specific metrics to demonstrate your success in improving conversion rates and optimising customer journeys.
Craft a Compelling Cover Letter: In your cover letter, emphasise your data-driven approach and provide examples of how you've successfully used A/B testing and analytics tools like Google Analytics or Heap.io to drive growth. Show your passion for enhancing user experience.
Showcase Relevant Skills: Clearly outline your skills related to SEO, content strategy, and collaboration with tech and design teams. Mention any specific tools you are proficient in that align with the job requirements.
Highlight Your Achievements: Include quantifiable achievements in your application, such as percentage increases in conversion rates or reductions in churn. This will help demonstrate your impact in previous roles and your potential value to the company.
How to prepare for a job interview at RedCat Digital
✨Showcase Your Data-Driven Mindset
As an Ecommerce Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used tools like Google Analytics or Heap.io to drive decisions and improve conversion rates in previous roles.
✨Prepare for A/B Testing Discussions
Since A/B testing is a key responsibility, come ready with examples of tests you've run in the past. Discuss what you learned from these tests and how they influenced your strategies, especially in relation to B2B subscriptions.
✨Understand the Customer Journey
Familiarise yourself with the entire customer journey from discovery to purchase. Be ready to explain how you would optimise this journey for B2B customers, focusing on reducing friction and enhancing user experience.
✨Highlight Collaboration Skills
This role requires working closely with various teams. Prepare to share experiences where you've successfully collaborated with marketing, tech, or design teams to achieve common goals, particularly in improving ecommerce performance.
