Golf Operations Manager

About Get Golfing

Get Golfing is a charity with a purpose to improve lives through golf, a mission to make its courses and clubhouses accessible to all, and a vision for its sites to be central to the communities it serves. Our business model is to maximise revenue through memberships, golf days, events, functions, and F&B. We say that “our courses are for golfers while our clubhouses are for everyone”.

Role Purpose

Mill Green Golf Club, based in Hatfield, is looking for a Golf Operations Manager to join the team. The Golf Operations Manager will ensure a smooth and efficient operation for all users of the golf course, ensuring attentive and efficient service while enhancing the overall customer and member experience. The Golf Operations Manager will be responsible for managing the Golf Operations Assistants, most of which will be on zero hours/casual contracts, and ensuring optimal use of Get Golfing’s golf management software, ‘Golf Manager’, to ensure a high-quality experience for the club’s members, guests and visitors.

Responsibilities

• Oversee Daily Golf Operations: Manage all aspects of daily golf operations, optimise tee-time reservations to maximise revenues, ensure efficient course flow and an optimal customer experience, including implementing Get Golfing’s ‘pairing up’ policy to maximise playing opportunities.
• Golf Retail: Maintain and oversee the golf shop inventory, ensuring an appropriate selection of merchandise, apparel, and equipment. Supervise the upkeep and maintenance of golf buggies, rental clubs, and other essential equipment, ensuring they remain in excellent working condition. At all times ensure buggy rentals have signed liability forms.
• Deliver Exceptional Customer Service: Lead, train, and supervise the golf operations team, including (where relevant) golf operations assistants, marshals, and starters, to provide the appropriate level of service to all members and guests. Address customer inquiries, concerns, and complaints professionally, ensuring prompt resolution of any issues to maintain high levels of integrity. Take the lead on fostering a welcoming and inclusive environment that enhances the overall clubhouse and golfing experience.
• Golf Days & Societies: Manage the golf day and society experience, ensuring societies receive value for money and their golf rounds are managed in an optimal way to increase the number of repeat bookings. Take the opportunity to rent buggies, trolleys, and clubs, and sell balls and other retail items where possible.
• Member Engagement: Be a first point of contact for the club members. Manage regular communication through various channels including Whatsapp, email newsletters and app notifications. Collaborate with the General Manager in creating, planning and co-ordinating events, dinners, and competitions to continuously develop and improve the member experience. Work closely with the Captains/Competition Committee to help organise and run member competitions across all categories (e.g. men’s, ladies & seniors).
• Financial Management & Revenue Optimisation: Monitor and analyse financial performance, including green fees, item hire, retail sales and importantly labour. Prepare, manage, and adhere to monthly sales and overhead budgets, implementing cost-saving strategies without compromising service quality. Identify opportunities for increasing profitability through operational efficiencies.

Skills & Knowledge

• Proven in depth experience in golf operations management.
• Exceptional customer service and communication skills, ensuring positive interactions with members, guests, visitors, and colleagues.
• Strong customer engagement skills, ability to build strong working relationships and resolve issues and complaints.
• Genuine passion for golf, coupled with a deep understanding of the game, rules, and overall industry landscape.
• Proficiency in ‘Golf Manager’ software and Microsoft Office Suite, with the ability to leverage technology for efficient operations and submission of reports.
• Strong organisational, customer and problem-solving skills to handle multiple tasks and prioritise effectively.
• Competence to influence site performance through effective P&L management.
• Excellent influencing and interpersonal skills.
• Strong evidence-based decision-making ability to manage team and grow revenue.

Approach

• Proactive and results-oriented, with the ability to think strategically and act decisively.
• Ability to work independently and make effective decisions.
• Flexible schedule, ability to work evenings, weekends and bank holidays as needed.
• A strong work ethic and understanding of the demands of golf management.
• The ability to manage time effectively and to prioritise actions.
• Strong ability to convey important messages, often through effective storytelling.

Additional Benefits

• Bonus/commission scheme OTE £33,000
• Pension Plans
• Work From Home
• Training & Development
• Free Golf
• 50% discount on food and beverage
• Staff referral programme