At a Glance
- Tasks: Create engaging TikTok content for Pampers, focusing on storytelling and platform trends.
- Company: Join PGOne, a creative powerhouse behind iconic brands like Pampers and Gillette.
- Benefits: Enjoy hybrid working, reflection days, and family-friendly policies, plus global work opportunities.
- Why this job: Be part of a diverse team that values creativity and innovation in a supportive environment.
- Qualifications: Experience in social media content creation, especially TikTok, with strong video production skills.
- Other info: Hands-on experience with infants is essential; we welcome diverse backgrounds.
The predicted salary is between 30000 - 42000 £ per year.
We are PG ONE. We are the ideas, production and media for over 30 of the world's most known and loved brands from the world's biggest advertiser, P&G (Procter & Gamble). When you see Pampers, Gillette, Head & Shoulders, Fairy, Ariel, Always & Braun to name a few, that's us. We are made differently to conventional agencies as we believe in the power of togetherness. Under one roof you'll find creatives, designers, strategists, account teams, producers, project managers, data scientists, PR & advocacy teams and media talent, all working as one. And you'll find a culture of pushing new boundaries to solve the most complex business challenges. We call this culture "Dare to be Different" and we are very proud of it.
Our Commitment: Diversity and inclusion is a core part of who we are at PGOne. We're committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group - whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn't just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.
The Social Content Producer will be joining the team on a 6 month FTC basis and will be responsible for ideating, creating, and producing engaging content for Pampers UK Organic TikTok, ensuring our brand voice and visual identity resonate with our audience. This role is perfect for someone who thrives on storytelling, understands platform trends, and knows how to craft content that drives engagement.
Responsibilities:
- Develop and execute creative content ideas for TikTok, ensuring alignment with brand character and strategy.
- Produce high-quality photo, video, and written content tailored to TikTok (but that may be repurposed for Instagram in some instances).
- Stay ahead of social trends, memes, and cultural moments to keep content fresh and relevant.
- Edit and optimize content for various platforms, including short-form video editing.
- Work collaboratively with designers, copywriters, and strategists to execute always on organic and link in with broader paid campaigns.
- Plan, shoot, and edit social-first video content, ensuring a strong understanding of best practices and creative codes for TikTok.
- Manage content calendars, ensuring consistent and timely posting across channels.
- Engage with the online community by responding to comments, messages, and trends in real-time. Suggest content executions to help further the engagement with the community.
- Analyse content performance and adjust strategy based on insights.
Qualifications:
- Proven experience in content creation for social media.
- Strong understanding of different social platforms with particular expertise on TikTok.
- Experience with video production, from shooting to editing (Adobe Premiere Pro, CapCut, or similar).
- A creative mindset with an eye for storytelling and attention to detail.
- Ability to work in a fast-paced environment, managing multiple projects simultaneously.
- Strong copywriting skills and the ability to craft engaging, on-brand captions.
- Passion for digital culture and emerging trends.
- Working on Pampers we are seeking someone with substantial, hands-on experience caring for and interacting with infants. This could come from a range of personal or professional contexts such as personal caregiving or volunteering. We welcome applicants from all backgrounds who can demonstrate meaningful and consistent engagement with babies.
BONUS SKILLS:
- Experience in influencer collaborations or UGC content sourcing.
- Understanding of paid social media and how organic content integrates with ads.
- Proficiency in design tools like Canva, Photoshop, or Figma.
Additional information:
PGOne has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer; WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave. HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday. AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub - "The Pregnant Man" Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
Social Content Producer - FTC employer: Redefined Ltd
Contact Detail:
Redefined Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Content Producer - FTC
✨Tip Number 1
Familiarise yourself with TikTok trends and content styles. Spend time on the platform to understand what resonates with audiences, especially in the parenting niche, as this will help you create engaging content that aligns with Pampers' brand voice.
✨Tip Number 2
Showcase your storytelling skills by preparing a few creative ideas or concepts related to Pampers. This could be a mock-up of a TikTok video or a series of posts that highlight your understanding of the brand and its audience.
✨Tip Number 3
Engage with the Pampers community online before applying. Comment on their posts, share relevant content, and demonstrate your passion for the brand. This will show your genuine interest and help you stand out as a candidate.
✨Tip Number 4
Network with current or former employees of PGOne or similar companies. Reach out on LinkedIn to gain insights about the company culture and the role, which can help you tailor your approach during interviews.
We think you need these skills to ace Social Content Producer - FTC
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand PGOne and their brand values. Familiarise yourself with their work for Pampers and how they approach social media content. This will help you tailor your application to reflect their ethos.
Showcase Relevant Experience: In your CV and cover letter, highlight your experience in content creation, particularly for TikTok. Provide specific examples of past projects that demonstrate your ability to create engaging content and your understanding of platform trends.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also showcase your storytelling skills. Discuss how your background aligns with the responsibilities of the Social Content Producer and how you can contribute to PGOne's mission.
Highlight Your Creative Skills: Make sure to mention any relevant skills in video production and editing software like Adobe Premiere Pro or CapCut. If you have experience with design tools, include that as well. Creativity is key for this role, so let your skills shine through.
How to prepare for a job interview at Redefined Ltd
✨Showcase Your Creativity
As a Social Content Producer, creativity is key. Prepare to discuss your previous projects and how you approached content creation. Bring examples of your work, especially those that highlight your storytelling skills and understanding of TikTok trends.
✨Understand the Brand
Familiarise yourself with Pampers and PGOne's brand voice and visual identity. Be ready to explain how you would align your content ideas with their brand character and strategy during the interview.
✨Stay Current with Trends
Demonstrate your knowledge of current social media trends, particularly on TikTok. Be prepared to discuss recent viral content and how you would leverage similar strategies for Pampers' audience.
✨Engagement is Key
Highlight your experience in engaging with online communities. Discuss how you would respond to comments and messages in real-time, and suggest ways to further engage the Pampers community through content.