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- Tasks: Lead marketing strategies to support fundraising and engage young people facing homelessness.
- Company: Join a trusted voice on Youth Homelessness in the West Midlands.
- Benefits: Enjoy a competitive salary, full-time hours, and opportunities for professional development.
- Why this job: Make a real impact while working in a dynamic, supportive environment with a passionate team.
- Qualifications: A marketing degree or equivalent experience is essential, along with proven leadership skills.
- Other info: This is a permanent role with a focus on creativity and collaboration.
The predicted salary is between 32870 - 35423 £ per year.
Closing Date: Thursday 5th June 2025
Reports to: Head of Fundraising and Communications
Salary: PO1 – Point 33 – 36 (£32,870 - £35,423 per annum, pro rata)
Hours of work: Permanent, Full-time contract at 37.5 hours per week
Key Responsibilities:
- Work with the Head of Fundraising and Communications to develop and implement a multi-channel external marketing strategy that supports fundraising, ensures young people who need us can find us, and establishes us as the trusted voice on Youth Homelessness in the West Midlands.
- Support the development of an effective internal communication strategy to engage and connect staff.
- Line manage and develop the marketing team, supporting each member in their roles.
- Lead marketing campaigns that drive engagement and action from key audiences, delivered on time and within budget.
- Manage relationships with external agencies supporting the organization.
- Collaborate with the marketing team to produce impactful marketing materials, digital assets, and storytelling content aligned with brand guidelines.
- Maintain a strong, consistent brand identity across all channels.
- Ensure messaging aligns with the target audiences outlined in the strategic plan.
- Utilize data and audience insights to inform marketing strategy and enhance engagement.
- Monitor brand awareness and audience sentiment to guide future initiatives.
- Ensure all marketing activities are GDPR compliant in collaboration with the Head of Fundraising and Communications.
Qualifications:
Essential:
- A marketing degree or equivalent experience.
Role Experience:
- Experience leading a marketing team.
- Successful experience in marketing campaigns.
- Experience in internal communications.
- Proven knowledge of multi-media channels.
- Proven ability in marketing data analysis.
Marketing Manager - New employer: St Basils
Contact Detail:
St Basils Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - New
✨Tip Number 1
Familiarise yourself with the latest trends in youth homelessness and how marketing can play a role in addressing this issue. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the cause.
✨Tip Number 2
Network with professionals in the marketing and fundraising sectors, especially those who have experience in non-profit organisations. Attend relevant events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, focusing on your role, the strategies you implemented, and the results achieved. Be ready to explain how these experiences can translate to the responsibilities outlined in the job description.
✨Tip Number 4
Showcase your understanding of GDPR compliance in marketing. Be prepared to discuss how you have ensured compliance in previous roles, as this is crucial for maintaining trust and integrity in communications.
We think you need these skills to ace Marketing Manager - New
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially any leadership roles or successful campaigns you've managed. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about youth homelessness and how your skills align with the responsibilities of the Marketing Manager position. Be specific about your experience with multi-channel marketing strategies and team management.
Showcase Your Achievements: Include quantifiable achievements in your application, such as increased engagement rates or successful campaign outcomes. This will help illustrate your impact in previous roles and your potential value to the organisation.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a marketing role.
How to prepare for a job interview at St Basils
✨Showcase Your Leadership Skills
As a Marketing Manager, you'll be leading a team. Be prepared to discuss your experience in managing and developing team members. Share specific examples of how you've supported your team in achieving their goals.
✨Demonstrate Your Strategic Thinking
The role involves developing a multi-channel marketing strategy. Be ready to talk about your approach to creating effective marketing strategies and how you have used data and audience insights in the past to inform your decisions.
✨Highlight Your Campaign Successes
Prepare to discuss successful marketing campaigns you've led. Focus on the objectives, execution, and results, especially how they drove engagement and action from key audiences. Use metrics to back up your claims.
✨Understand the Brand and Its Mission
Research the organisation's mission and values, particularly around youth homelessness. Be ready to explain how you can maintain and enhance their brand identity through your marketing efforts, ensuring alignment with their strategic plan.
