UK Paid Social Media Buyer

PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally. We are searching for a hands-on UK based paid social media buyer who has managed £200k+ in monthly video ad spend across Facebook, Instagram, TikTok, Snap and Pinterest to join our acquisition team.

You are not only fantastic at the technical elements of paid social, but also great at direct response performance e-commerce marketing - meaning, you can identify the biggest audience opportunities and quickly capitalise on them by formulating an effective media strategy, directing the creative team on the best hooks, angles, and messaging, and maximise the opportunity by collaborating with the CRO team to create and optimise the necessary web conversion funnels.

We started PetLab Co. in November 2018 because we saw an unmet need to offer safe, effective nutritional supplements to help pets have their happiest, healthiest lives. Since then, we have become the fastest growing pet health brand in the U.S. thanks in part to our rigorous approach to customer acquisition and conversion and our focus on building a robust subscription business. In the last 12 months we have seen tremendous growth in the UK more than doubling our net revenue, with ambitions to do the same next year.

You will work very closely with our UK Director and have lots of opportunity to put your stamp on not only the UK's media buying process, but also our ad style and approach with UK pet owners.

What’s the Ideal Candidate’s Background?

We are looking for someone who is a true direct response performance marketer who happens to specialise in video ads... someone who can look at the full funnel from the opportunity, through the audience, media strategy, creative, conversion funnel and all the technicals to get everything dialed in to fully own capitalising on the most promising opportunities.

What’s most exciting about this is the scale - once we get a particular product to scale in one platform or placement, we can quickly replicate that to other platforms and placements, at which point you may find yourself managing upwards of £250,000- £300,000 a month in spend. But that requires strategy, planning, execution and extreme discipline and organisation.

You are much more a P&L owner than you are a media buyer, and that should be something that energises you.

What’s It Like Working at PetLab Co.?

We have gone to great lengths to set up a data-driven culture wherein the best ideas win, regardless of where they come from. As a rapidly growing company, we prioritise finding people who can think fast, move fast and deliver fast while having fun at the same time.

• Clear Reporting: Getting accurate and timely data is crucial to enabling marketers to do their jobs, which is precisely what our standalone data analytics team delivers.
• Collaborative Team: There are no silos here; we all understand that to win, we must help each other out as necessary, doing things outside our normal jobs when needed.
• Scientific Rigor: Everyone on the marketing team shares the same philosophy to attack every challenge with an experimental test-and-learn process to tease out success.
• Variety of Challenges: Given we are just entering our 5th year as a company and growing rapidly, the challenges keep coming with new products, promotions, categories, etc.
• Refreshing Autonomy: Expectations are always set high for anybody who joins the team, but so too is your autonomy to figure out how best to deliver against your objectives.

How Will Your Time Be Spent?

Here’s an approximate breakdown of how you’ll spend your time while taking full ownership of your ad spend, revenue and CPA / ROAS targets:

• 25% on Analysis - Diving into campaign / ad set / ad / experiment data across various dimensions (geo, placement, etc.) to pinpoint actionable insights to inform strategy.
• 25% on Strategy - Identifying new opportunities to launch, existing campaigns to scale, trends to capitalise on, new buying/optimisation strategies to test, etc.
• 25% on Execution - Hands-on inside the paid social accounts, configuring, managing, monitoring, optimising, and troubleshooting your campaigns / ad sets / ads / experiments.
• 25% on Creative - Summarising performance data for the creative team to facilitate rapid iterations on new creative tests and building creative briefs on new ideas you want to test.

Requirements:

• 2 - 3 Years in DTC Paid Social - Managing £200k+ per month hands-on yourself in ad spend primarily on Facebook, Instagram and TikTok... bonus points for Snap and Pinterest.
• Full Funnel Direct Response E-com Performance Marketer - Heavy exposure to direct response marketing in e-com context spanning strategy, media, creative and conversion.
• Data Driven - Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalise while leveraging the latest in data science.
• Think Fast, Move Fast - Energised by a high-velocity, high-growth entrepreneurial environment with lots of ambiguity wherein conditions can change rapidly.
• Driven to Excellence - A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energising, inspiring and motivating.
• Systems-Oriented - Strong organisational skills and with a knack for creating order out of chaos with highly organised systems that deliver sustained success.
• Exceptional Communicator - A perceptive listener who quickly synthesises info and can formulate a methodical action plan that can be clearly articulated verbally and in writing.

Benefits:

• Private Health Care through Vitality.
• Generous Annual Leave - 28 days + public and bank holidays.
• Flexible Working Hours - We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand - Employee Assistance Programme.
• Royal London Pension Scheme - We offer a workplace pension scheme with one of the UK’s leading providers of group pensions, with an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave - because time with new family members is important!
• Puppy Therapy - working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget - We always want you to keep learning.
• Free breakfast, fruits and snacks - refuel and revitalise with free munchies in the office.
• Working Environment - dogs are welcome!
• Life Assurance - In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Gympass - All in one subscription bringing you the largest selection of gyms, studios and apps.
• Electric Vehicle Scheme - Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day - An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit - We offer the bronze package which enables you to claim a certain amount of cashback when you pay for something that is health-related, i.e dental.

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!