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For Companies At a Glance
- Tasks: Lead marketing strategies and manage a team to drive business goals.
- Company: Join TÜV SÜD, a global leader in technical services and solutions.
- Benefits: Enjoy a hybrid work model and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping impactful marketing strategies in a collaborative environment.
- Qualifications: 5+ years in B2B/B2C marketing; leadership experience is a plus.
- Other info: Fluency in English required; German knowledge is a bonus.
The predicted salary is between 43200 - 72000 £ per year.
Your career opportunities at the TÜV SÜD Group.
As the Head of Marketing Business Partner MS, you partner with the CEO and BL managers to establish marketing strategies that help to achieve the respective business goals. This role demands leadership, strategic thinking, familiarity with the related TÜV SÜD business, and stakeholder management skills to navigate the matrix environment and drive marketing excellence. Acting as the bridge between the division and the regions, you ensure consistency and alignment of divisional and regional priorities for marketing. You lead, manage, and develop a team of divisional and regional business partners, providing coaching and guidance to drive performance, collaboration, and professional growth.
Key Responsibilities
- Strategic Marketing: Partner the BU with strategic marketing insights through an understanding of the industry, our divisional business model, competitors, and customers. Provide the business with marketing consultancy to validate business opportunities and define a holistic and data-driven marketing strategy and plan with initiatives that align with the business priorities, revenue targets, and market expansion goals. Offer comprehensive advice and reporting on all marketing activities.
- Market & Customer Insights: Leverage market data, customer insights, and competitor analysis to advise and create impactful product marketing strategies including positioning and messaging, as well as go-to-market plans.
- Content Strategy: Develop a content strategy for globally relevant focus topics, including value propositions and customer personas, cascading to relevant markets through the Regional Business Partners.
- Global Market Activation & Campaign Execution: Develop content and campaigns for activation in key focus markets, translating internal inputs into a compelling communication strategy. Work closely with the Digital Marketing CoE and the Creative & Publishing Hub to deliver high-performing marketing campaigns.
- Performance Monitoring and Analysis: Drive performance-focused campaigns, regularly tracking key metrics and reporting their impact to BU Management. Evaluate the effectiveness of marketing campaigns and initiatives to ensure continuous improvement.
- Team Management: Lead the Marketing Business Partners for MS. Ensure a detailed understanding of the topics and business cases to effectively integrate regional insights into the global strategy.
- Cross-functional Collaboration: Collaborate with internal teams, including the Digital Marketing CoE, the Creative & Publishing Hub, Sales, and other departments.
Minimum Requirements
- University degree in Marketing, Business Administration, or a comparable field.
- At least five years of experience in B2B and B2C marketing, business partnering, strategic planning, product marketing, or similar roles in a global environment.
- At least two years of experience in successfully managing stakeholders in a technical business environment.
- Leadership experience is an advantage.
- Strong professional written and verbal communication skills in English.
- Knowledge of German is an advantage but not a requirement.
- Strong communication skills to adapt messages and strategies to cultural nuances, ensuring effectiveness across different markets.
- Knowledge of digital marketing principles, technologies, and analytics to optimize engagement and conversion through digital channels.
- The candidate should be confident, resourceful, self-motivated, team-oriented, and adaptable.
- Proven ability to work in an international business environment.
Details
- Employment Type: Full time / permanent
- Hybrid Job Location
- Job Category: Corporate Functions & Business Support
- Required Experience: Management
Head of Marketing Business Partner MS (f/m/d) employer: TÜV SÜD AG
Contact Detail:
TÜV SÜD AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Business Partner MS (f/m/d)
✨Tip Number 1
Familiarise yourself with TÜV SÜD's business model and recent marketing strategies. Understanding their current positioning in the market will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in B2B and B2C marketing. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed stakeholders in a technical environment. Highlighting your leadership and strategic thinking skills will be crucial in demonstrating your fit for this role.
✨Tip Number 4
Stay updated on digital marketing trends and analytics tools. Being able to showcase your knowledge in these areas will set you apart, as they are essential for driving performance-focused campaigns.
We think you need these skills to ace Head of Marketing Business Partner MS (f/m/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B and B2C marketing, strategic planning, and stakeholder management. Use specific examples that demonstrate your leadership skills and ability to drive marketing excellence.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of TÜV SÜD's business model and how your strategic insights can contribute to their marketing goals. Be sure to mention your experience in managing teams and collaborating across functions.
Highlight Relevant Skills: Emphasise your strong communication skills, both written and verbal, as well as your knowledge of digital marketing principles. Mention any experience you have with market analysis and campaign performance monitoring.
Showcase Cultural Adaptability: Since the role requires adapting strategies to different markets, include examples of how you've successfully navigated cultural nuances in previous roles. This will demonstrate your ability to work effectively in an international business environment.
How to prepare for a job interview at TÜV SÜD AG
✨Understand the Business Landscape
Before the interview, research TÜV SÜD and its market position. Familiarise yourself with their business model, competitors, and customer base. This knowledge will help you demonstrate your strategic thinking and ability to provide valuable marketing insights.
✨Showcase Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your experience in coaching and developing team members, as well as your approach to managing cross-functional collaboration. This will show that you're ready to take on a leadership role.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience in managing stakeholders, especially in a technical environment. Be ready to discuss specific challenges you've faced and how you navigated them, showcasing your communication skills and adaptability.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you've used market data and customer insights to inform your marketing strategies. Share examples of campaigns you've executed and the metrics you tracked to evaluate their success, emphasising your analytical skills.
