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- Tasks: Lead a dynamic team in driving digital marketing strategies across SEO, PPC, and Paid Social.
- Company: Join Slater and Gordon Lawyers, an award-winning law firm with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and health benefits.
- Why this job: Be part of a culture that values accountability, collaboration, and continuous improvement.
- Qualifications: Proven experience in digital marketing leadership with strong analytical and people management skills.
- Other info: Stay ahead of industry trends and work with cutting-edge technologies like AI in marketing.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for an experienced and commercially driven Senior Performance Marketing Manager / Digital Lead to take ownership of our multi-channel digital performance strategy. This pivotal role will lead a team across SEO, Paid Search and Paid Social, with a strong focus on performance, data-led decision making and campaign delivery at pace.
As the business continues to grow, this role will focus on leadership of the team and innovation to scale our acquisition activity and maximise ROI.
Key Responsibilities- Lead, manage and develop a high-performing digital marketing team across SEO, PPC, and Paid Social.
- Own channel strategy and execution, driving traffic, leads and conversions through to acquisition, across all major digital touchpoints.
- Ensure clear performance targets, campaign plans and testing roadmaps are in place and delivered effectively.
- Report on and measure the success of all channel strategies, using dashboards and KPIs to demonstrate impact, identify opportunities, and guide ongoing optimisation.
- Champion a data-first approach, using insights to inform decisions, optimise spend, and improve campaign ROI.
- Collaborate with internal stakeholders (practice areas, business development, brand, compliance etc.) to align marketing with business objectives.
- Own the day-to-day management of external agencies and suppliers, where appropriate, to support campaign delivery and innovation.
- Support business development and partner marketing in B2B partnerships.
- Drive operational excellence in campaign processes, creative briefing, tracking, and reporting.
- Embed a culture of accountability, collaboration and continuous improvement across the team.
- Monitor industry trends and emerging technologies (e.g. AI in marketing) to future-proof channel strategies.
- Proven experience in a similar digital marketing leadership role, ideally within a performance or growth marketing environment.
- Excellent commercial acumen – able to link marketing metrics to business outcomes and make sound investment decisions.
- Expertise in SEO, PPC (Google/Microsoft Ads), and Paid Social (Meta, LinkedIn, etc.).
- Strong people management skills with the ability to inspire, coach and lead a multi-disciplinary team.
- Highly analytical – confident working with Google Analytics, Looker Studio, Social Media platforms, and attribution models.
- Experience with CRO, creative testing, and performance optimisation.
- Strong project management and organisational skills – able to run multiple initiatives simultaneously.
- Experience in B2C and B2B marketing environments a plus.
- Strong stakeholder and business partnering skills.
- Curious, innovative, and up to date with digital trends and best practice.
- A hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance.
- The opportunity to develop a rewarding and successful career with an award-winning law firm.
Senior Performance Marketing Manager employer: Slater and Gordon Lawyers (UK)
Contact Detail:
Slater and Gordon Lawyers (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in SEO, PPC, and Paid Social. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 2
Prepare to showcase your leadership skills by thinking of specific examples where you've successfully managed a team or project. Highlighting your ability to inspire and develop others will resonate well with the hiring managers.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like Google Analytics and Looker Studio. Be ready to discuss how you've used data to drive marketing decisions and improve campaign performance in your previous roles.
✨Tip Number 4
Network with professionals in the legal sector or those who have experience in performance marketing within similar industries. This can provide you with valuable insights and potentially useful connections that could help you stand out in the application process.
We think you need these skills to ace Senior Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing leadership, particularly in SEO, PPC, and Paid Social. Use specific metrics to demonstrate your impact on previous campaigns.
Craft a Compelling Cover Letter: In your cover letter, emphasise your commercial acumen and ability to link marketing metrics to business outcomes. Share examples of how you've driven traffic and conversions in past roles.
Showcase Leadership Skills: Highlight your experience in managing and developing teams. Provide examples of how you've inspired and coached team members to achieve high performance in a fast-paced environment.
Demonstrate Analytical Expertise: Mention your proficiency with tools like Google Analytics and Looker Studio. Discuss how you've used data to inform decisions and optimise campaign performance in previous roles.
How to prepare for a job interview at Slater and Gordon Lawyers (UK)
✨Showcase Your Leadership Skills
As a Senior Performance Marketing Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed and developed teams in the past.
✨Demonstrate Data-Driven Decision Making
This role emphasises a data-first approach. Be ready to talk about how you've used analytics tools like Google Analytics or Looker Studio to inform your marketing strategies and optimise campaign performance.
✨Align with Business Objectives
Understand Slater and Gordon's business goals and be prepared to explain how your marketing strategies can support these objectives. This shows that you can think beyond just marketing metrics.
✨Stay Updated on Industry Trends
The job requires monitoring industry trends and emerging technologies. Bring up recent developments in digital marketing, such as AI applications, and discuss how they could impact performance marketing strategies.
