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- Tasks: Plan and execute marketing campaigns to boost brand visibility and generate leads.
- Company: Agoda is a leading online travel booking platform with a diverse, innovative team.
- Benefits: Enjoy relocation support, a dynamic work environment, and opportunities for growth.
- Why this job: Make a meaningful impact in a fast-paced setting while collaborating with passionate teams.
- Qualifications: 2+ years in marketing, experience with digital tools, and strong project management skills.
- Other info: Join a company that values diversity and fosters an inclusive culture.
The predicted salary is between 28800 - 42000 £ per year.
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Our Purpose - Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness. We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
The Opportunity
We are seeking a Marketing Specialist/Senior Specialist to support and execute marketing initiatives that enhance brand visibility and drive lead generation. In this role, you will be responsible for planning and executing marketing campaigns and activities, including various marketing events, to drive brand engagement, generate leads, and contribute to pipeline growth. You will collaborate closely with the sales and business development team to ensure marketing efforts align with business priorities and support sales objectives. If you are passionate about marketing, leveraging data to steer campaigns, and working in partnership with sales and business development teams, this role offers a unique opportunity to make a meaningful impact in a fast-paced, results-driven environment.
Role Overview
This role focuses on marketing for Agoda’s business partners, ensuring alignment with business objectives and creating content and experience that resonates with target audiences. You will be responsible for planning, promoting, executing, and conducting marketing campaigns. Collaborating closely with the sales team & business development team, you will design marketing campaigns and activations that drive pipeline acceleration and enhance customer engagement. Leveraging data-driven insights, you will continuously refine marketing approaches to maximize the impact of the initiatives.
Key Responsibilities
- Marketing Planning and Execution: Plan, promote, and execute marketing campaigns, including various formats of events, to drive lead generation and support pipeline growth.
- Content Development: Support the creation of engaging marketing content, such as webinar topics, scripts, presentations, and other marketing materials tailored to various audience segments.
- Project Management: Scope, plan and manage moving parts of the project to ensure high quality deliverables on time, by working with different teams and stakeholders across the organization.
- Technology & Tools: Operate and manage digital marketing tools and platforms, including webinar platforms (e.g., Zoom), ensuring seamless integration with systems like HubSpot, Salesforce, and other marketing automation platforms.
- Performance Measurement & Optimization: Track and analyze key performance metrics, such as engagement rates, attendance rates, SQL generation, and conversions, to identify areas for improvement and optimize future campaigns.
- Promotion & Audience Growth: Execute multi-channel promotional strategies, including email marketing, paid media, and organic social campaigns, to maximize audience engagement and campaign success.
Requirements
- Marketing Experience: 2+ years in a marketing role with a focus on demand generation and operational execution.
- Digital Tools Experience: Experience in using marketing systems & tools.
- Content & Messaging: Capable of creating engaging and relevant content tailored to various customer segments and aligned with sales priorities.
- Data-Driven Approach: Skilled in tracking and analyzing marketing performance metrics, to inform future improvements.
- Cross-Functional Collaboration: Proven experience working with sales teams across regions.
- Project Management: Strong ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment.
Why Join Us?
At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
Specialist / Senior Specialist, Marketing (Bangkok Based, relocation provided) employer: Agoda
Contact Detail:
Agoda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Specialist / Senior Specialist, Marketing (Bangkok Based, relocation provided)
✨Tip Number 1
Familiarise yourself with Agoda's brand and values. Understanding their mission of 'Bridging the World Through Travel' will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with digital marketing tools like HubSpot and Salesforce. Being able to demonstrate your proficiency in these platforms will highlight your readiness for the role and your ability to hit the ground running.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past. Be ready to share metrics that showcase your success in lead generation and audience engagement, as this will illustrate your data-driven approach.
✨Tip Number 4
Network with current or former Agoda employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
We think you need these skills to ace Specialist / Senior Specialist, Marketing (Bangkok Based, relocation provided)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in demand generation and operational execution. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and travel technology. Mention specific campaigns you've worked on and how they align with Agoda's goals of enhancing brand visibility and driving lead generation.
Showcase Data-Driven Achievements: Include examples of how you've used data to inform marketing strategies in previous roles. Highlight any metrics or KPIs you've improved through your efforts, as this aligns with the role's focus on performance measurement and optimisation.
Highlight Cross-Functional Collaboration: Emphasise your experience working with sales and business development teams. Provide examples of successful projects where collaboration led to enhanced customer engagement or pipeline growth, as this is crucial for the position at Agoda.
How to prepare for a job interview at Agoda
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators relevant to marketing campaigns, such as engagement rates and lead generation metrics. Being able to discuss how you've used data to inform your strategies will impress the interviewers.
✨Showcase Your Content Creation Skills
Prepare examples of engaging marketing content you've developed in the past. Whether it's a webinar script or a social media campaign, demonstrating your ability to create tailored content will highlight your fit for the role.
✨Emphasise Cross-Functional Collaboration
Be ready to discuss your experience working with sales and business development teams. Highlight specific projects where collaboration led to successful outcomes, showcasing your ability to work effectively across departments.
✨Demonstrate Project Management Prowess
Prepare to talk about how you've managed multiple campaigns simultaneously. Share specific examples that illustrate your organisational skills and ability to deliver high-quality results under tight deadlines.
