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For Companies At a Glance
- Tasks: Lead category strategy and shopper insights to drive success across multiple European markets.
- Company: Join a top FMCG business with a focus on international growth and innovation.
- Benefits: Enjoy competitive perks, collaborative culture, and opportunities for professional development.
- Why this job: Be the expert in category marketing, making a real impact on brands and retailers.
- Qualifications: 7+ years in Category Management, strong analytical skills, and experience with top-tier retailers required.
- Other info: Must have experience managing distributors across multiple countries.
The predicted salary is between 43200 - 72000 £ per year.
An exciting opportunity to join a high-performing, internationally-focused team within a leading FMCG business. We are looking for a Category & Shopper Marketing Manager to take ownership of category strategy, shopper insights, and promotional performance across multiple markets and customers in Europe.
The Role
You will be the go-to expert for all things category development and shopper marketing - responsible for turning data into actionable strategies that drive commercial success across brands, distributors, and retailers. Collaborating closely with Sales, Marketing, and Regional teams, you’ll help shape plans that deliver real value at the shelf and online.
Key Responsibilities
- Drive category and shopper insight development using retail and distributor data (e.g., Nielsen, GfK, IQVIA)
- Support sales teams with customer strategies, trade plans, and post-promo evaluations
- Build compelling customer presentations and proposals for NPD and range reviews
- Align distributor plans with brand, category, and retailer priorities
- Lead the category agenda with key customers and support best-in-class execution
- Manage and optimise databases and tools for continuous insight delivery
- Work with regional and EU teams to champion the Customer Marketing function
About You
- Highly analytical with strong Excel and PowerPoint skills
- Experienced in turning data into creative retail solutions
- Knowledge of the European retail landscape and experience working with top-tier retailers (e.g., Carrefour, Rossmann, DM)
- Proven background in Category Management and Shopper Marketing (7+ years)
- Strong communicator, confident with stakeholders, and collaborative by nature
- Experience managing distributors across multiple countries is essential
- People management experience (minimum 3 years)
Senior Category & Shopper Marketing Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category & Shopper Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in category management and shopper marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with key retail data sources like Nielsen and GfK. Understanding how to interpret this data will not only help you in interviews but also demonstrate your analytical skills and readiness for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've turned data into actionable strategies in previous roles. Highlight your successes in category development and shopper marketing to showcase your expertise.
✨Tip Number 4
Research the European retail landscape and the top-tier retailers mentioned in the job description. Being knowledgeable about their operations and challenges will give you an edge during discussions with the hiring team.
We think you need these skills to ace Senior Category & Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in category management and shopper marketing. Use specific examples that demonstrate your analytical skills and ability to turn data into actionable strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the key responsibilities mentioned in the job description, particularly your experience with top-tier retailers and managing distributors.
Showcase Your Analytical Skills: Since the role requires strong analytical abilities, include specific instances where you've successfully used data to drive commercial success. Mention tools like Excel and any relevant databases you’ve worked with.
Prepare for Interviews: If invited for an interview, be ready to discuss your previous experiences in detail. Prepare examples of how you've collaborated with sales and marketing teams, and be ready to share insights on the European retail landscape.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Analytical Skills
As a Senior Category & Shopper Marketing Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples where you've turned data into actionable strategies, particularly using tools like Excel and PowerPoint.
✨Understand the European Retail Landscape
Familiarise yourself with the key players in the European retail market, such as Carrefour and Rossmann. During the interview, mention any relevant experience you have working with these retailers or similar ones, as this will show your understanding of the market dynamics.
✨Prepare Compelling Presentations
You'll likely be asked about your experience in creating customer presentations and proposals. Bring along examples of past presentations that highlight your ability to communicate complex ideas clearly and persuasively, especially in relation to NPD and range reviews.
✨Demonstrate Leadership and Collaboration
Since the role involves working closely with various teams, be ready to discuss your people management experience and how you've successfully collaborated with sales, marketing, and regional teams in the past. Highlight specific instances where your leadership made a difference.
