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- Tasks: Lead the marketing strategy for an award-winning online gaming operator.
- Company: Join a fast-paced, innovative team in the online casino and i-gaming industry.
- Benefits: Enjoy fully remote work and the chance to shape marketing strategies.
- Why this job: Be part of a dynamic culture focused on growth and creativity in crypto gambling.
- Qualifications: 7+ years in performance marketing with leadership experience in crypto or gambling.
- Other info: Opportunity to influence marketing technology and explore new channels.
The predicted salary is between 72000 - 100000 £ per year.
Job Description
Chief Marketing Officer | On-line Casino and & I-Gaming | Fully Remote
Zachary Daniels Recruitment is delighted to be supporting this award winning on-line gaming operator in the appointment of a new Chief Marketing Officer.
Reporting to the CEO you will be responsible for planning and implementing the Marketing strategy for our client and increasing user’s growth.
You will be joining an ever growing Marketing team, working on promoting our clients Sports and Casino products, helping enhance the product offering with innovative thinking, promotions and campaigns.
With a high strategic marketing knowledge and leadership skills in marketing, you will be expected to lead the brand to improve FTDs and GGR. The day to day work is interesting, challenging and fast paced amidst a hardworking and delivery focused company ethos.
Responsibilities
- Responsible for the full marketing strategy of our clients online presence
- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.
- Participate in organisation-wide strategy planning and expand thinking around the role of marketing in achieving growth.
- Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms.
- Driving the user’s growth within the crypto gambling niche.
- Manage the marketing team and coordinate acquisition and retention activities for sportsbook and casino.
- Managing P&L and Marketing budget.
Requirements:
- Expert in Performance Marketing.
- Experience working in non-regulated markets.
- Passion about crypto and knowledge of the crypto trends as an ideal.
- 7+ experience managing a team of highly skilled individuals.
- Expert in driving user’s acquisition within the crypto and/or gambling industry.
- Able to input on marketing technology and product requirements.
- Analytical minded.
- Out of the box thinker. Able to identify unexplored marketing channels.
- Able to influence stakeholders with data-backed evidence.
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Chief Marketing Officer - Fully Remote employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer - Fully Remote
✨Tip Number 1
Familiarize yourself with the latest trends in performance marketing, especially within the online casino and crypto gambling sectors. This knowledge will not only help you stand out but also demonstrate your commitment to staying ahead in a fast-paced industry.
✨Tip Number 2
Network with professionals in the i-gaming and crypto spaces. Attend relevant webinars, conferences, or online meetups to connect with industry leaders and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven user acquisition in previous roles. Highlight any innovative strategies you've implemented that led to measurable growth, particularly in non-regulated markets.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to influence marketing decisions. Be prepared to share how you've measured the effectiveness of marketing programs and adjusted strategies based on KPIs.
We think you need these skills to ace Chief Marketing Officer - Fully Remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, particularly within the online gaming or crypto sectors. Use specific metrics to demonstrate your success in user acquisition and team management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the crypto gambling niche and outline how your strategic marketing knowledge aligns with the company's goals. Mention any innovative campaigns you've led that resulted in significant growth.
Showcase Leadership Skills: Emphasize your leadership experience in managing marketing teams. Provide examples of how you've successfully coordinated acquisition and retention activities, and how you’ve influenced stakeholders with data-driven insights.
Highlight Analytical Mindset: Demonstrate your analytical skills by discussing how you've measured marketing program effectiveness and KPIs in previous roles. Include any tools or methodologies you used to drive continuous improvement in strategy.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Strategic Vision
As a Chief Marketing Officer, it's crucial to demonstrate your ability to develop and implement a comprehensive marketing strategy. Be prepared to discuss your past experiences in leading marketing initiatives, particularly in the online gaming or crypto sectors, and how you can apply that knowledge to drive user growth.
✨Highlight Your Analytical Skills
Since the role requires measuring marketing program effectiveness and KPIs, come equipped with examples of how you've used data to inform your marketing decisions. Discuss specific metrics you've improved and how those changes impacted overall business performance.
✨Demonstrate Leadership Experience
With 7+ years of experience managing a team, it's important to convey your leadership style and how you've successfully guided teams in fast-paced environments. Share stories that illustrate your ability to motivate and develop talent within your marketing team.
✨Be Prepared to Discuss Innovation
The company is looking for an out-of-the-box thinker who can identify unexplored marketing channels. Prepare to share innovative ideas you've implemented in previous roles, especially those related to the crypto gambling niche, and how they contributed to user acquisition and retention.
