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- Tasks: Join us as a Senior CRM Executive, driving engaging campaigns and optimising customer interactions.
- Company: CAVU is revolutionising travel experiences for passengers and partners with innovative solutions.
- Benefits: Enjoy flexible working options, a vibrant culture, and opportunities for personal growth.
- Why this job: Be part of a dynamic team that values creativity and innovation in the travel industry.
- Qualifications: 1+ years in B2C CRM; B2B experience is a plus. Passion for customer engagement is key.
- Other info: We celebrate diversity and encourage all to apply, regardless of background or experience.
The predicted salary is between 36000 - 60000 £ per year.
We are CAVU, formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands. Together, we drive market-leading passenger spend for airports across the world, combining our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow. Our revenue-accelerating single platform technology, Propel, and our world-class hospitality venues including Hangar, 1903 and Escape Lounges make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.
The Senior CRM Executive will work with the CRM Lead to support in delivering the CRM marketing strategy across clients, experiences and B2B markets, delivering engagement and revenue-driving campaigns. This role will also be responsible for delivering the BAU calendar and optimisation strategy with the objective of increasing all customer engagement metrics including open, click, conversion and unsubscribe rates. Support in the implementation of automated programmes with the objective of driving retention rates and building customer lifetime value/loyalty.
About you:
- 1+ years of CRM experience in a B2C CRM position is essential.
- CRM experience in a B2B CRM position is desirable.
- Experience delivering at pace.
- Highly customer-centric with a good understanding of CRM strategies and practices.
- Experience working with ESPs to select targeted audience segments and send campaigns.
- A good understanding of lifecycle development and optimisation.
Key tasks and responsibilities:
- Deliver and optimise BAU campaigns for all brands within the group, across email.
- Support in the delivery of personalised, content-driven email campaigns.
- Deliver actionable post-campaign reporting and analysis; with clear learnings and recommendations to optimise future activity.
- Work closely with Analyst to identify new opportunities within our data sets to optimise campaign performance.
We are an equal opportunities employer. At CAVU, we know that diverse teams are more likely to have greater innovation, creativity and understanding of our customer needs. If you don't tick every skill listed, please still make yourself known to CAVU. We would love to hear from you. We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.
Sound Interesting? Please apply via the link.
Senior CRM Executive employer: Mag
Contact Detail:
Mag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with CAVU's brand and values. Understanding their mission to create seamless travel experiences will help you align your answers during interviews and demonstrate your enthusiasm for the role.
✨Tip Number 2
Network with current or former employees of CAVU on platforms like LinkedIn. Engaging in conversations can provide you with insider knowledge about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare specific examples from your previous CRM experience that showcase your ability to deliver engaging campaigns and optimise customer engagement metrics. Tailoring your examples to reflect the B2B and B2C aspects of the role will make you stand out.
✨Tip Number 4
Stay updated on the latest trends in CRM and email marketing. Being able to discuss recent developments or tools in the industry during your interview will show your commitment to continuous learning and your proactive approach to the role.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior CRM Executive position. Tailor your application to highlight your relevant experience in B2C and B2B CRM.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 1+ years of CRM experience, particularly any work you've done with email campaigns and customer engagement metrics. Use specific examples to demonstrate your achievements.
Showcase Your Skills: Make sure to mention your understanding of CRM strategies, lifecycle development, and optimisation. If you have experience with ESPs, be sure to include that as well, as it’s a key aspect of the role.
Personalise Your Application: Craft a personalised cover letter that reflects your enthusiasm for CAVU and its mission. Mention how your values align with their commitment to diversity and innovation in the travel industry.
How to prepare for a job interview at Mag
✨Understand the Company Culture
Before your interview, take some time to research CAVU's values and culture. Familiarise yourself with their commitment to creating seamless travel experiences and their focus on diversity. This will help you align your answers with what they stand for.
✨Showcase Your CRM Experience
Be prepared to discuss your previous CRM roles in detail, especially your experience in B2C environments. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to deliver effective CRM marketing strategies.
✨Prepare for Data-Driven Discussions
Since the role involves optimising campaigns based on data analysis, be ready to talk about how you've used data to inform your decisions in past roles. Discuss any tools or ESPs you've worked with and how you selected audience segments for targeted campaigns.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready to ask. Inquire about the team's current challenges in CRM or how they measure success in their campaigns. This shows your genuine interest in the role and helps you understand if it's the right fit for you.
